About this course
Become an effective, strategic internal communication practitioner with advanced communication planning and implementation skills. This internal communication course takes a strategic look at this exciting and growing area of practice. Topics include change communication, engagement, the strategic use of social media and measurement.
COVID-19 update: as this is a blended course with a couple of optional face to face workshops, we are monitoring things carefully, please see the FAQs at the bottom of the page for more details and get in touch if you want to chat through.
Flexible blended learning
Unlimited tutor support
Specially selected online library
Optional seminars, central London
Lunch time webinars recorded for playback
What are the course fees?*
PR Academy fees: £1,550 (+VAT)
CIPR Awarding body fees: £405 (no VAT)
Total: £1,955 (+VAT)
*VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £2265.
Pay in easy instalments. An initial payment of £465 (payable before course starts) then six monthly payments of £300.
*Instalments shown include VAT
Paying by instalment: the first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.
Who’s this course for?
Experienced practitioners. You are an experienced internal communicator or PR professional looking to gain a specialist internal communications qualification to underpin your skills with theory and analysis. You may be working in a related field such as HR. The qualification is aimed at more experienced practitioners who want to develop strategic internal communications and management skills, or those who have studied for the CIPR Specialist Certificate: Internal Communication.
Gain new skills. You may want to gain new skills or improve existing skills by learning about the strategic role of internal communications.
Make an impact. You want to learn how to develop an internal communication strategy and make an impact in the organisation.
In studying for the CIPR Specialist Diploma in Internal Communication you will take an in-depth look at what makes communication effective, how to use research to develop great internal communication strategies, and the nature of change management communication. Come away with the knowledge and skills necessary to operate at board level.
Learn how internal communication contributes to employee engagement and change. Understand what is expected of an ethical practitioner.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study
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Thank you for downloading more information about the course. We would love you to join us. Enrolling online is easy and if you have any questions just give us a call or drop us an email.
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Why get a qualification?
Update your skills. Underpin your internal communication practice with the latest theory and models.
Meet your course leader Dr Kevin Ruck
I get a buzz from teaching as I like to explore new ideas and ways of working. I like to think big about PR, internal communication and employee engagement. I think you tend to always get what you’ve always got if you always do what you’ve always done. So teaching and learning is about thinking differently in ways that can be applied to better practice.
Having not studied for a long time, I was a little apprehensive on day one as I wasn’t sure what to expect, but the tutors were incredibly warm and supportive. I came away from the first workshop feeling part of a community. I was learning with people who faced the same issues and challenges as me and it was great to chat in the breaks – I learned a lot from others on the course.
Your questions answered
- We will provide the sessions online
- Depending on the situation we may be able to run them later in the course, during early 2021. (The assignment isn’t due until the end of March 2021)
See what its like to study internal communication with PR Academy
We developed the original internal communication qualifications for the CIPR. PR Academy director and your course leader, Dr Kevin Ruck is the editor and co-author of one of the key internal comms books – Exploring Internal Communication.