
About this course
Become an effective, strategic internal communication practitioner with advanced communication planning and implementation skills. This internal communication course takes a strategic look at this exciting and growing area of practice. Topics include change communication, engagement, the strategic use of social media and measurement.
Our course includes live online sessions, tutorials and individual feedback on assignment topics.
NOTE: From 1 June CIPR ‘Professional Student’ membership is mandatory, the cost of £80 will be added at enrolment. For more information see FAQs at the bottom of this page.
Course detail
Study Support Package
Live interactive online workshops
One to one tutorials
Online library with all the books you need
Individual feedback on your assignment idea
Study Hub: our bespoke online learning centre
Networking via our LinkedIn group
Easy tutor contact
A copy of the book 'Exploring Internal Communication'
Pay monthly
Initial fee: £255.80 (incl. VAT)
8 monthly instalments: £225 (incl. VAT)
A one-off initial fee is taken when you enrol. Instalments are collected monthly from the date you enrolled.
How we calculate your fee
PR Academy tuition : £1,349 (+ VAT)
CIPR fees: £437 (no VAT)
Total: £1,786 (+ VAT)
VAT is calculated upon enrolment and is dependent on your location and situation.
VAT inclusive fee is £2,055.80
Who is this course for?
Experienced practitioners. You are an experienced internal communicator or PR professional looking to gain a specialist internal communication qualification to underpin your skills with theory and analysis. You want to develop strategic internal communication and management skills. You may have the CIPR Specialist Certificate: Internal Communication.
Make an impact. You want to learn how to develop an internal communication strategy and make an impact in the organisation.
Flexible learning. You want to be able to study at a time and pace that works for you.
Master’s level. This is a Master’s level course so make sure you are ready to study and be assessed at this level.
CIPR Specialist Diploma: Internal Communication Syllabus
- The evolution of internal communication as a strategic management function;
- Organisational structures, leadership and management;
- Organisational culture and its impact on internal communication practice;
- The role of internal communication in major change management programmes;
- How change can be accelerated by using effective approaches to communication and engagement;
- Internal communication and engagement models and concepts;
- Critically evaluate and implement internal communication planning, including audit and research methodologies; assessing levels of communication and organisational engagement.
Apply what you learn. Be assessed on real-life or work-related projects which is great for employers, showing the practical relevance of the course.
Download the full syllabus and brochure below.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Reasons to study

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Reviews from our graduates
Discover how our courses work
Ann Pilkington, co-founder of PR Academy explains how our courses work, demonstrates our Study Hub and explains the resources and support you will receive. Also hear from members of the PR Academy alumni.
Meet your course leader Dr Kevin Ruck
I get a buzz from teaching as I like to explore new ideas and ways of working. I like to think big about PR, internal communication and employee engagement. I think you tend to always get what you’ve always got if you always do what you’ve always done. So teaching and learning is about thinking differently in ways that can be applied to better practice.
Hear from others
Discover what it’s like to study for an internal communication diploma with us.
It’s bolstered my confidence and equipped me to better advise and constructively challenge. As a result, I’m working more strategically and I’m much better placed to measure and demonstrate the value of internal communications.
Your questions answered
- £160 for a 2-year course (PR Diploma and PR Certificate)
- £80 for a 1-year course (Specialist Diplomas and Certificate)
- £38 for the Foundation course
- Membership Extension Offered Where a candidate has already paid for their own membership which overlaps with the qualification period, that existing membership will not be refunded. Instead, the individual will receive a free extension of their current membership by one or two years, in line with the length of their course. The same applies to Corporate Affiliate membership.
- Membership Grade During Qualification If you are an existing member you will remain on your existing membership grade throughout the course in order to retain any professional accreditations that you already hold e.g. Accredited PR Practitioner, Chartered PR Practitioner. You will continue to receive communications and services appropriate to your existing grade.