Digital Communication Diploma

CIPR Specialist Diploma: Digital Communication
Online Course

About this course

The CIPR Specialist Diploma: Digital Communication equips you with the knowledge you need to make social and digital media an effective, integral part of your PR and communication strategy. Our digital PR courses help you to understand online behaviours and trends, planning for digital PR, data analytics and evaluation.

This course is taught and assessed at Master’s level. Make sure that this is the right level for you and if you aren’t sure, just get in touch.

You will have access to the course for one year and can decide how quickly you want to complete it within this time. The CIPR exam board meets four times a year and this is when you can submit your work (usually January, March, July and October).

Course detail



Assignments: 1

Study: 3-4 hours a week

Maximum time to complete: one year

Instalments available

Course Features

Plenty of tutor support

Individual feedback on assignment ideas to ensure you are on track for success

Specially selected online library

Online learning centre


CIPR accredited

Live interactive online workshops

Individual tutorial

Your investment

PR Academy tuition: £1,550 

Our pricing is totally transparent:

CIPR Awarding body fees: £405 (no VAT)

Total: £1,955 (+VAT)

VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £2265.

Instalment option

Pay in easy instalments. An initial payment of £465 (payable before course starts) then six monthly payments of £300.


Instalments shown include VAT

Paying by instalment: the first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.

30 September 2022


Who’s this course for?

PR and communication practitioners. You may be working in a PR or communication role and want to develop your expertise in social media and digital communication as part of your strategic communication.

Not just for PR. If you have responsibility for digital communication in consultancy or in-house in a related discipline such as marketing this course will help you to make your digital PR effective.

Update your CV. Add a digital qualification to your CV and show that your practice is up to date. You may already hold the CIPR PR Diploma and want to add a new skill to your CV.

Master’s level. This is Master’s level course so make sure you are ready to study and be assessed at this level.

Learning outcomes

Learn to manage, plan, monitor, measure and evaluate digital and social media activities and engagement with stakeholders and online communities, consider legal and ethical implications.

Develop digital PR strategies that help organisations to enhance and protect their reputation and achieve their strategic objectives.

Get to grips with emerging technologies, digital strategies and social media platforms. Understand the disruptive and transformative impact of digital technologies on society, business, organisations and individuals.

Apply what you learn. You can choose to be assessed on a real work related project which is great for employers, showing the practical relevance of the course.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study
CIPR Specialist Diploma: Digital Communications Brohcure

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Is this course right for me?

Course leader Heather Yaxley talks about what to expect when you study for the CIPR Specialist Diploma in Digital Communication in this short video.

The CIPR Digital Diploma course taught me the importance of taking the time to make sure that the right amount of research and planning is done to properly inform proposal recommendations for my clients. Having a robust strategic framework on which to base recommendations for PR activity is so important. (See Connor’s case study)

Connor Moonan

Heather Yaxley, Course Leader

Meet your course tutor Heather Yaxley

I’m a passionate advocate for investment in sustainable professional development and the benefits that effective learning brings to individuals, teams and organisations. At a time of unprecedented change in working practices, we all need to keep up to date with latest thinking, new ideas, and emerging practice.


For CIPR courses, your course fee is a combination of the PR Academy tuition fee and the CIPR awarding body and registration fee. PR Academy provides all your tuition plus an online learning centre with books and resources and marks your work. You don’t really need to buy any books as most resources are online, but you can of course purchase books if you like and we can help you to decide what to buy.
We offer plenty of support. Some courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams! Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses. Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.
It's great news that your employer is investing in your development. The first thing to do is get a purchase order - you will need it when you enrol. This is really important as without it we aren't able to raise an invoice. Alternatively, you can pay using a company credit or debit card at checkout - that's probably the easiest way. The second thing is to allow plenty of time! We need payment before the course starts and we know that sometimes company's payment processes can take a while. So act now to get it all sorted in time. If you need any help or advice, just give us a call.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning. The assignments are mostly in the style of business writing rather than academic essays or disserations.
Most of the courses give you a maximum time to complete - usually one or two years, so there is plenty of flexibility. If you want to extend beyond this, then it is usually the decision of the awarding body (e.g. the CIPR)

Find out more about this course

Call Shelley on

00 44 (0) 203 862 6910