Digital Communication Diploma
CIPR Specialist Diploma: Digital Communication
About this digital PR course
The CIPR Specialist Diploma: Digital Communication equips you with the knowledge you need to make social and digital media an effective, integral part of your digital PR and communication strategy. Our digital PR courses and training help you to understand online behaviours and trends, planning for digital PR, data analytics and evaluation.
Our course includes live online sessions, tutorials and individual feedback on assignment topics.
Course detail
Study Support Package
Live interactive online workshops
One to one tutorials
Individual feedback on your assignment idea
Online library with all the books you need
Study Hub: our bespoke online learning centre
Networking via our LinkedIn group
Easy tutor contact
Pay monthly
Initial fee: £315.80 (incl. VAT)
6 monthly instalments: £290 (incl. VAT)
A one-off initial fee is taken when you enrol. Instalments are collected monthly from the date you enrolled.
How we calculate your fee
PR Academy tuition: £1,349 (+ VAT)
CIPR fees: £437 (no VAT)
Total: £1,786 (+ VAT)
VAT is calculated upon enrolment and is dependent on your location and situation.
VAT inclusive fee is £2,055.80
Who’s this digital PR course for?
PR and communication practitioners. You may be working in a PR or communication role and want to develop your expertise in social media and digital communication as part of your strategic communication.
Not just for PR. If you are responsible for digital communication in consultancy or in-house in a related discipline such as marketing, this course will help you make your digital PR effective.
Update your CV. Add a digital qualification to your CV and show that your practice is up to date. You may already hold the CIPR PR Diploma and want to add a new skill to your CV.
Master’s level. This is a Master’s level digital PR course, so make sure you are ready to study and be assessed at this level.
Learning outcomes
Our digital PR courses teach you to manage, plan, monitor, measure and evaluate digital and social media activities and engagement with stakeholders and online communities, considering legal and ethical implications.
Develop digital PR strategies that help organisations to enhance and protect their reputation and achieve their strategic objectives.
Get to grips with emerging technologies, digital strategies and social media platforms. Understand the disruptive and transformative impact of digital technologies on society, business, organisations and individuals.
Apply what you learn. You can choose to be assessed on a real work related project which is great for employers, showing the practical relevance of the course.
Discover how our courses work
Ann Pilkington, co-founder of PR Academy explains how our courses work, demonstrates our Study Hub and explains the resources and support you will receive. Also hear from members of the PR Academy alumni.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Reasons to study
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The CIPR Digital Diploma course taught me the importance of taking the time to make sure that the right amount of research and planning is done to properly inform proposal recommendations for my clients. Having a robust strategic framework on which to base recommendations for PR activity is so important. (See Connor’s case study)
FAQs
It's great news that your employer is investing in your development. The first thing to do is get a purchase order - you will need it when you enrol. This is really important as without it we aren't able to raise an invoice. Alternatively, you can pay using a company credit or debit card at checkout - that's probably the easiest way.
The second thing is to allow plenty of time! We need payment before the course starts and we know that sometimes company's payment processes can take a while. So act now to get it all sorted in time.
If you need any help or advice, just give us a call.
For CIPR courses, your course fee is a combination of the PR Academy tuition fee and the CIPR awarding body and registration fee. PR Academy provides all your tuition plus an online learning centre with books and resources and marks your work. You don’t really need to buy any books as most resources are online, but you can of course purchase books if you like and we can help you to decide what to buy.
We offer plenty of support. Some courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams!
Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses.
Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.
There may be funding available in your area, so it is always a good idea to do some research as there may be schemes that we aren’t aware of.
The CIPR has set up a fund to celebrate the CIPR's 75th year.
The Iprovision 75 Fund was created to support people from financially or socially disadvantaged backgrounds. It is designed to help advance or lead to a career in the public relations profession.
You need to be a CIPR member, or willing to join. Find out more here.