
About this digital PR course
The CIPR Specialist Diploma: Digital Communication equips you with the knowledge you need to make social and digital media an effective, integral part of your digital PR and communication strategy. Our digital PR courses and training help you to understand online behaviours and trends, planning for digital PR, data analytics and evaluation.
Our course includes live online sessions, tutorials and individual feedback on assignment topics.
Course detail
Study Support Package
Live interactive online workshops
One to one tutorials
Individual feedback on your assignment idea
Online library with all the books you need
Study Hub: our bespoke online learning centre
Networking via our LinkedIn group
Easy tutor contact
Pay monthly
Initial fee: £315.80 (incl. VAT)
6 monthly instalments: £290 (incl. VAT)
A one-off initial fee is taken when you enrol. Instalments are collected monthly from the date you enrolled.
How we calculate your fee
PR Academy tuition: £1,349 (+ VAT)
CIPR fees: £437 (no VAT)
Total: £1,786 (+ VAT)
VAT is calculated upon enrolment and is dependent on your location and situation.
VAT inclusive fee is £2,055.80
Who’s this digital PR course for?
PR and communication practitioners. You may be working in a PR or communication role and want to develop your expertise in social media and digital communication as part of your strategic communication.
Not just for PR. If you are responsible for digital communication in consultancy or in-house in a related discipline such as marketing, this course will help you make your digital PR effective.
Update your CV. Add a digital qualification to your CV and show that your practice is up to date. You may already hold the CIPR PR Diploma and want to add a new skill to your CV.
Master’s level. This is a Master’s level digital PR course, so make sure you are ready to study and be assessed at this level.
Learning outcomes
Our digital PR courses teach you to manage, plan, monitor, measure and evaluate digital and social media activities and engagement with stakeholders and online communities, considering legal and ethical implications.
Develop digital PR strategies that help organisations to enhance and protect their reputation and achieve their strategic objectives.
Get to grips with emerging technologies, digital strategies and social media platforms. Understand the disruptive and transformative impact of digital technologies on society, business, organisations and individuals.
Apply what you learn. You can choose to be assessed on a real work related project which is great for employers, showing the practical relevance of the course.
Discover how our courses work
Ann Pilkington, co-founder of PR Academy explains how our courses work, demonstrates our Study Hub and explains the resources and support you will receive. Also hear from members of the PR Academy alumni.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Reasons to study

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The CIPR Digital Diploma course taught me the importance of taking the time to make sure that the right amount of research and planning is done to properly inform proposal recommendations for my clients. Having a robust strategic framework on which to base recommendations for PR activity is so important. (See Connor’s case study)