
About this course
The CIPR Specialist Diploma: Digital Communication equips you with the knowledge you need to make social and digital media an effective, integral part of your digital PR and communication strategy. This digital PR course helps you to understand online behaviours and trends, planning for digital PR, data analytics and evaluation.
Our course includes live online sessions, tutorials and individual feedback on assignment topics, plus CIPR Professional Student Membership.
July offer: save 10% on tuition fees if you enrol by 31st July 2025. Fees displayed have the discount applied.
Course detail
Study Support Package
Live interactive online workshops
One to one tutorials
Individual feedback on your assignment idea
Online library with all the books you need
Study Hub: our bespoke online learning centre
Networking via our LinkedIn group
Easy tutor contact
Pay monthly
Initial fee: £253.80 (incl. VAT)
8 monthly instalments: £215 (incl. VAT)
A one-off initial fee is taken when you enrol. Instalments are collected monthly from the date you enrolled.
How we calculate your fee
Save 10% on tuition until the end of July
PR Academy tuition offer: £1,214 (+ VAT)
CIPR fees: £517 (no VAT)
Total: £1,731 (+ VAT)
VAT is calculated upon enrolment and is dependent on your location and situation.
VAT inclusive fee is £1,973.80
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Reasons to study

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Who is this course for?
PR and communication practitioners. You may be working in a PR or communication role and want to develop your expertise in social media and digital communication as part of your strategic communication.
Not just for PR. If you are responsible for digital communication in consultancy or in-house in a related discipline such as marketing, this course will help you make your digital PR effective.
Update your CV. Add a digital qualification to your CV and show that your practice is up to date. You may already hold the CIPR PR Diploma and want to add a new skill to your CV.
Master’s level. This is a Master’s level digital PR course, so make sure you are ready to study and be assessed at this level.
CIPR Specialist Diploma: Digital Communication Syllabus
- Manage, plan, monitor, measure and evaluate digital and social media activities and engagement with stakeholders and online communities, considering legal and ethical implications.
- Develop digital PR strategies that help organisations enhance and protect their reputation and achieve their strategic objectives.
- Get to grips with emerging technologies, digital strategies and social media platforms. Understand the disruptive and transformative impact of digital technologies on society, business, organisations and individuals.
Apply what you learn. You can choose to be assessed on a real work-related project which is great for employers, showing the practical relevance of the course.
Reviews from our graduates
Discover how our courses work
Ann Pilkington, co-founder of PR Academy explains how our courses work, demonstrates our Study Hub and explains the resources and support you will receive. Also hear from members of the PR Academy alumni.
Meet your course leader Kate Cartwright
Digital communication can seem daunting but it can be a force for good. One of the key themes we explore in the Digital Communications Diploma is how technology can impact society.

Stuart Bruce is your workshop leader and subject matter expert. Stuart describes himself as a PR Futurist – a thinker and doer in modernised PR and communications. As co-founder of Purposeful Relations he advises clients on topics including digital transformation and innovation for public relations, communication and corporate affairs.
Hear from others
Find out what it’s like to study with PR Academy.
Your questions answered
- £160 for a 2-year course (PR Diploma and PR Certificate)
- £80 for a 1-year course (Specialist Diplomas and Certificate)
- £38 for the Foundation course
- Membership Extension Offered Where a candidate has already paid for their own membership which overlaps with the qualification period, that existing membership will not be refunded. Instead, the individual will receive a free extension of their current membership by one or two years, in line with the length of their course. The same applies to Corporate Affiliate membership.
- Membership Grade During Qualification If you are an existing member you will remain on your existing membership grade throughout the course in order to retain any professional accreditations that you already hold e.g. Accredited PR Practitioner, Chartered PR Practitioner. You will continue to receive communications and services appropriate to your existing grade.