About this course
The CIPR Specialist Diploma: Digital Communication equips you with the knowledge you need to make social and digital media an effective, integral part of your PR and communication strategy. Understand online behaviours and trends, planning for digital PR, data analytics and evaluation.
Learn at your own pace
Unlimited tutor support
Specially selected online library
Online learning centre
Lively online discussion
Evening webinars recorded for playback
What are the course fees?*
PR Academy fees: £1,550 (+VAT)
CIPR Awarding body fees: £405 (no VAT)
Total: £1,955 (+VAT)
*VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £2265.
Pay in easy instalments. An initial payment of £465 (payable before course starts) then six monthly payments of £300.
*Instalments shown include VAT
Paying by instalment: the first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.
Who’s this course for?
PR and communication practitioners. You may be working in a PR or communication role and want to develop your expertise in social media and digital communication as part of your strategic communication.
Not just for PR. If you have responsibility for digital communication in consultancy or in-house in a related discipline such as marketing this course will help you to make your digital PR effective.
Update your CV. Add a digital qualification to your CV and show that your practice is up to date. You may already hold the CIPR PR Diploma and want to add a new skill to your CV.
Learn to manage, plan, monitor, measure and evaluate digital and social media activities and engagement with stakeholders and online communities, consider legal and ethical implications.
Develop digital PR strategies that help organisations to enhance and protect their reputation and achieve their strategic objectives.
Get to grips with emerging technologies, digital strategies and social media platforms. Understand the disruptive and transformative impact of digital technologies on society, business, organisations and individuals.
Apply what you learn. You can choose to be assessed on a real work related project which is great for employers, showing the practical relevance of the course.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study
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Thank you for downloading more information about the course. We would love you to join us. Enrolling online is easy and if you have any questions just give us a call or drop us an email.
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Why get a qualification?
Update your skills. Demonstrate that you can make digital an effective part of your communication planning. Learn to use it strategically to the benefit of your organisation or clients.
Meet your course leader Dr Heather Yaxley
As a PR practitioner, consultant and educator, I’ve seen how learning improves confidence by enhancing current capabilities to help achieve future potential.
As a public affairs professional, I know that digital is an increasingly important aspect of the political communications mix. It’s vital that practitioners of all disciplines get to grips with this ever-changing landscape and how it can best be used to manage organisational reputation and build meaningful relationships with online stakeholders. I would recommend a digital course to anyone who wants to add a truly valuable string to their bow.