We think we have the best tutors! From doctors to directors and working practitioners, our tutors are a diverse bunch. You’ll be learning from some of the sharpest minds in the business. We aim to challenge but also have fun and get you thinking a bit differently.

Kevin Ruck


I focus on applying the latest academic and industry research to effective strategic practice. In a fast moving communication space, it’s core principles and models that provide the best way forward and they underpin my approach to teaching. I particularly like talking to students about their challenges and supporting them through their assignment work.

Kevin’s qualifications and publications

PhD (internal communication and employee engagement)
BSc (Hons) Psychology
PG Cert in Business and Management Research
PG Cert in Education and Training (post-compulsory)

Editor and co-author of Exploring Internal Communication, published by Routledge

Co-author of Leading the Listening Organisation, published by Routledge

Chris Tucker


There is always a new channel, concept or communication approach to discuss. I like to ensure my sessions are full of real life case study examples which collectively we can either praise or pull apart.

Chris’s qualifications

BA Hons

CAM Advanced & Higher Diplomas in Public Relations

Chris is a member of the Chartered Institute of Public Relations

Chair of the CIPR’s Crisis Communications Network

Member of the CIPR ESG Panel

Ann Pilkington


It’s a real privilege to meet and work with so many professional communicators. Studying provides a great opportunity to step back a bit from the “day job” and so I like learning to be reflective, challenging and interactive.

What Ann teaches

Ann is busy running the business but also helps out on a number of courses including:

CIPR Foundation in PR

CIPR Specialist Certificate in Internal Communication

PRCA Diploma in Change Management and Communication

Ann’s qualifications and publications

MSc in Public Relations (University of Stirling)
Communication, Advertising and Marketing (CAM) Diploma
APMP, The APM Project Management Qualification
City and Guilds Further Education Teachers’ Certificate

Author of Communicating Projects, published by Routledge

Maud Davis


I feel very lucky because love what I do. I meet lots of bright people through PR Academy – many of them rising stars and I am always learning.

Maud’s qualifications

CIPD Certificate in Training Practice

Belbin Team Role Accreditation

BA Hons

Maud is Fellow of the Chartered Institute of Public Relations

Jonathan Cross

BSc Hons, NCTJ, Dip IPR, FCIPR, Found Chart CIPR

As a tutor on the Foundation Award, I enjoy helping students gain what might well be their first formal public relations-specific qualification and hearing all about their fresh perspectives on communications issues and approaches.

What Jonathan teaches

Jonathan leads the Foundation in PR

He is also an exam marker on the CIPR Diploma

Assessor for the CIPR on candidates seeking chartered practitioner status

Jonathan’s qualifications

BSc (Hons) Geography

National Council for the Training of Journalists Certificate (NCTJ)

Diploma IPR

Founding Chartered Practitioner of the Chartered Institute of Public Relations (CIPR)

CIPR Fellow


Stuart Thomson

PhD Chart. PR MA (Hons)

The value of public affairs is often underrated but engagement with government and officials can offer huge benefits to any organisation.  I’ve always had a passion for spreading the word about public affairs both through training and in books.

Stuart’s publications

Reputation in Business: Lessons For Leaders (Routledge)

Public Affairs: A Global Perspective’ (Urbane Publications, 2016)

Public Affairs: News, Views and Hullaballoos (Urbane Publications, 2015)

Dictionary of Labour Quotations’ (Biteback, 2013 and Politico’s, 1999).

Public Affairs in Practice’ (CIPR/Kogan Page, 2006)

The Social Democratic Dilemma: Ideology, Governance and Globalization’ (Macmillan, 2000)

Martin Flegg

BSc Hons, Chart.PR, Dip.CIPR, FCIPR, CIIC

I’ve been an internal communications practitioner for over twenty years and have witnessed some big changes in what we do and advances in our understanding of theory and practice. I’ve never stopped learning and am passionate about helping other internal communicators to do the same. The satisfaction I get from seeing them develop and grow into true professionals is the reason why I’m still working in this business after all this time.

Martin leads the CIPR Specialist Certificate: Internal Communication and is a guest tutor on the CIPR Specialist Diploma: Internal Communication

He is also an assessor for PR Academy across a number of CIPR qualifications.

BSc (Hons) Biology and Chemistry

CIPR Internal Communications Diploma – Dip.CIPR

CIPR Internal Communications Certificate

Chartered Institute of Public Relations – Chartered Practitioner and Fellow

Certified member of the Institute of Internal Communications

Thomas Stoeckle


Learning and teaching have never not been important. Today, it’s critical we realise that we’re learning (and teaching) all our lives. Communication makes us who we are – as human beings, as citizens, as practitioners. So it’s just as well that we aim to understand it a little better every day. That’s why I’m here.

B.A. in media studies from the University of Muenster in Germany
Fellow, Higher Education Academy
Certified business translator & interpreter, English/German
Chamber of Industry & Commerce, Dortmund (GER), and London Chamber of Commerce & Industry

Kate Cartwright


Digital communication can seem daunting but it can be a force for good.  One of the key themes we explore in the Digital Communications Diploma is how technology can impact society.

From in-home medical screening to closing the digital divide in deprived areas and with poor connectivity, there’s a message to be delivered.

That’s where online communications experts strategise and build campaigns based on insight. Taking students on this journey is a real privilege, as is seeing them build fresh perspectives and grow in confidence.

What Kate teaches

Kate is course leader for the CIPR Specialist Diploma: Digital Communication, alongside Stuart Bruce.

Member of the Chartered Institute of Public Relations

CIPR PR Diploma

BA (hons) Marketing

Laura Richards


Studying public relations has provided me with a huge advantage in my career, allowing me to learn new skills and think differently about how we – as professional communicators – can guide the organisations we work for. I love that I now get to support other professionals through their studies.

What Laura teaches

Laura is the course leader for the CIPR Specialist Diploma: Public Affairs



MA in Media and Public Relations (Newcastle University)

PG Cert in Strategic Leadership for Public Services (Northumbria University)

BA (Hons) Media Production (Northumbria University)

Squared Online Advanced Certificate in Digital Marketing Leadership (Google)

Political Studies Association – Best Postgraduate Research Award


Can Girls Play Sport? Gender Performativity in Online Responses to Sport England’s This Girl Can Campaign in: The Palgrave Handbook of Feminism, Sport and Physical Education (2018)

Public Relations Practitioners of the Future in: Platinum (CIPR, 2018)

Platform Services in: Exploring the Public Relations Agency Business (FuturePRoof, PRCA and ICCO, 2016)

FuturePRoof Six: #PRstack: AI tools for marketing, media and public relations (contributor)


Laura is an Associate Lecturer at Newcastle University, where she teaches on the CIPR approved MA in Media and Public Relations.


Stuart Bruce


The two reasons I love teaching are because I get such a buzz from seeing what people can achieve with what they’ve learnt, and because it keeps me constantly learning and innovating to ensure the work I do with clients and teach students is always improving and looking to the future.

What Stuart teaches

Stuart is our subject matter expert on the CIPR Specialist Diploma: Digital Communication. He contributes to course content and runs the live workshop sessions.

Stuart’s qualifications, publications and memberships

Share This, contributor (Wiley 2012)

Share This, contributor (Wiley 2013)

World Communication Review, editor (2015)

Excellence in Online Communications, co-author with Professor Ralph Tench (Quadriga University of Applied Sciences 2015)

Fellow and Chartered member of the CIPR

PR Council member of the PRCA

Global Executive Committee member of the World Communication Forum in Davos

CIPR board director (2017-19)

CAM Diploma in Public Relations