Tutors

It’s a real privilege to meet and work with so many professional communicators. Studying provides a great opportunity to step back a bit from the “day job” and so I like sessions to be reflective, challenging and interactive.

I get a buzz from teaching as I like to explore new ideas and ways of working. I like to think big about PR, internal communication and employee engagement. I think you tend to always get what you’ve always got if you always do what you’ve always done. So teaching and learning is about thinking differently in ways that can be applied to better practice.

I’m a passionate advocate for investment in sustainable professional development and the benefits that effective learning brings to individuals, teams and organisations. At a time of unprecedented change in working practices, we all need to keep up to date with latest thinking, new ideas, and emerging practices.

There is always a new channel, concept or communication approach to discuss.  I like to ensure my sessions are full of real life case study examples which collectively we can either praise or pull apart.

I feel very lucky because I live in London and love what I do. I meet lots of bright people through PR Academy – many of them rising stars and I am always learning.

I love theory – but only because theory and practice are two sides of the same coin. Theory is the distillation of practice. Top tip: if anybody talks to you about a theory and that person cannot give you an example of the theory in practice, they don’t understand that theory.