We think we have the best tutors! From doctors to directors and working practitioners, our tutors are a diverse bunch. You’ll be learning from some of the sharpest minds in the business. We aim to challenge but also have fun and get you thinking a bit differently.

Ann Pilkington


It’s a real privilege to meet and work with so many professional communicators. Studying provides a great opportunity to step back a bit from the “day job” and so I like sessions to be reflective, challenging and interactive.

Ann’s qualifications and publications

MSc in Public Relations (University of Stirling)
Communication, Advertising and Marketing (CAM) Diploma
APMP, The APM Project Management Qualification
City and Guilds Further Education Teachers’ Certificate

Author of Communicating Projects published by Routledge

Kevin Ruck


I get a buzz from teaching as I like to explore new ideas and ways of working. I like to think big about PR, internal communication and employee engagement. I think you tend to always get what you’ve always got if you always do what you’ve always done. So teaching and learning is about thinking differently in ways that can be applied to better practice.

Kevin’s qualifications and publications

PhD (internal communication and employee engagement)
BSc (Hons) Psychology
PG Cert in Business and Management Research
PG Cert in Education and Training (post-compulsory)

Editor and co-author of Exploring Internal Communication, published by Routledge

Heather Yaxley


I’m a passionate advocate for investment in sustainable professional development and the benefits that effective learning brings to individuals, teams and organisations. At a time of unprecedented change in working practices, we all need to keep up to date with latest thinking, new ideas, and emerging practices.

Heather’s qualifications

PhD (Career strategies in public relations)
BSc (Hons) Psychology
PG Cert in Learning and Teaching (Higher Education)
RSA Diploma Business Communications
CAM Advanced & Higher Diplomas in Public Relations

Chris Tucker


There is always a new channel, concept or communication approach to discuss.  I like to ensure my sessions are full of real life case study examples which collectively we can either praise or pull apart.

Chris’s qualifications

BA Hons

CAM Advanced & Higher Diplomas in Public Relations

Chris is a member of the Chartered Institute of Public Relations

Maud Davis


I feel very lucky because I live in London and love what I do. I meet lots of bright people through PR Academy – many of them rising stars and I am always learning.

Maud’s qualifications

CIPD Certificate in Training Practice

Belbin Team Role Accreditation

BA Home Economics

Maud is Fellow of the Chartered Institute of Public Relations

Paul Noble


I love theory – but only because theory and practice are two sides of the same coin. Theory is the distillation of practice. Top tip: if anybody talks to you about a theory and that person cannot give you an example of the theory in practice, they don’t understand that theory.

Paul’s publications

Evaluating Public Relations, co-author with Tom Watson

Exploring Public Relations, chapter author, research and evaluation


Caron Jones

MCIPR Chart, FHEA, MA, CIPR Dip, PG Cert

I’m an experienced communications professional, who loves learning, teaching, coaching and practising in the field of PR and internal communication.  You’ll find that mix in all my classes – whether we’re working together in a group, online or one-to-one.  Students report that they enjoy my lively, participative classes and a good level of personal support.

What Caron teaches

Caron leads the CIPR Specialist Certificate: Internal Communication.

She is also an assessor for PR Academy across a number of CIPR qualifications.

Caron’s qualifications

Chartered Member of the CIPR

Fellow of the Higher Education Academy

MA Applied Professional Studies (Public Relations)

PG Cert HE (lecturer training qualification)

CIPR Teach the Teachers Certificate

CIPR Diploma in Public Relations

Chartered Management Institute Level 5 Award in Coaching & Mentoring

Stuart Thomson

PhD Chart. PR MA (Hons)

The value of public affairs is often underrated but engagement with government and officials can offer huge benefits to any organisation.  I’ve always had a passion for spreading the word about public affairs both through training and in books.

What Stuart teaches

PRCA Diploma in Public Affairs Management

Stuart’s publications

Developing Reputations: Lessons For Leaders (Urbane Publications, forthcoming)

Public Affairs: A Global Perspective’ (Urbane Publications, 2016)

Public Affairs: News, Views and Hullaballoos (Urbane Publications, 2015)

Dictionary of Labour Quotations’ (Biteback, 2013 and Politico’s, 1999).

Public Affairs in Practice’ (CIPR/Kogan Page, 2006)

The Social Democratic Dilemma: Ideology, Governance and Globalization’ (Macmillan, 2000)