Foundation in PR

CIPR Foundation in Public Relations
Online Course

About this course

Studying for the CIPR Foundation Award will help you to understand what public relations is, what it can achieve and equip you with some essential PR skills. Come away with a deeper understanding of the role of PR and how it relates to other communication disciplines.

Course detail

Online course


Assignments: 1

Study time: 2-3 hours a week

Duration: 2 months

Payment before course starts

Course Features

Learn at your own pace

Unlimited tutor support

Specially selected online library

Lively online discussions

Online learning centre

CIPR accredited

What are the course fees?*

PR Academy fees: £500 (+VAT)

CIPR Awarding Body fees: £160 (No VAT)

Total: £660 (+VAT)

*VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £760.

Instalment options*

Pay in easy instalments:

An initial payment of £260 (payable before the course starts).

Then two monthly payments of £250.

The first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.

*Instalments shown include VAT.

18 January 2021


17 May 2021


Who’s this course for?

Everyone. The course is right for you if want a career in public relations or are already working in the industry but are looking for a first qualification.

Start your learning journey. The CIPR Foundation in PR prepares you for the post-graduate CIPR Professional PR Certificate.

Add a new skill. You may be running your own business, or be doing PR as part of another role, if so this qualification gives you the skills you need and introduces you to some of the theory.

Learning outcomes

You will gain a detailed introduction to public relations. The principles and practice of effective media relations, writing for the media, understanding a news story and use of visual imagery are covered.

The course examines the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development.

The course assessment is really practical. You are asked to produce a portfolio of work and a discussion paper explaining your approach. If you like, you can use your own organisation as the subject which gives the course real value in the workplace.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study
CIPR Foundation course information

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Why get a qualification?

Studying for a qualification gives you time to get to grips with new concepts and apply them. Our qualifications have  assessments where you apply knowledge to a real-life scenario.

Meet your course leader Ann Pilkington

Meet Ann 

Ann is the co-founder and owner of PR Academy: “I love the Foundation course, it is a great introduction to the exciting world of PR. Students join it from all sorts of backgrounds. Some are starting out in PR, some are running their own business and others do it as a lead in to the CIPR Professional PR Certificate.”

Find out more about the course

Call Shelley on

00 44 (0) 203 862 6910

Your questions answered

For CIPR courses, your course fee is a combination of the PR Academy tuition fee and the CIPR awarding body and registration fee. PR Academy provides all your tuition plus an online learning centre with books and resources and marks your work. If you come to face to face classes we provide you with lots of tea and coffee and a lovely lunch. You don’t really need to buy any books as most resources are online, but you can of course purchase books if you like and we can help you to decide what to buy.
There may be funding available in your area, so it is always a good idea to do some research as there may be schemes that we aren’t aware of.
Online learning enables you to study for your qualification from anywhere in the world. Our courses use a mix of live webinars, online discussion and guided reading which we provide. Our blended learning courses mix online with optional face to face sessions. Your tutor is there to support you and help you to stay on track.