Foundation in PR

CIPR Foundation in Public Relations
Online Course

About this course

Studying for the CIPR Foundation Award will help you to understand what public relations is, what it can achieve and equip you with some essential PR skills. Come away with a deeper understanding of the role of PR and how it relates to other communication disciplines.

It’s a fantastic first qualification in PR, whether you are already working in this exciting industry or would like to start.

You can start the course at a time that’s right for you. You will have access to the course for one year and can decide how quickly you want to complete it within this time. The CIPR exam board meets four times a year and this is when you can submit your work (usually January, March, July and October).


Course detail

Online course


Assignments: 1

Study time: 2-3 hours a week

Course Features

Start the course at a time that's right for you

Learn at your own pace

Direct access to tutor support via online messenger

Live, tutor-led online interactive case study workshop

Individual feedback on your assignment idea to ensure you are on track for success

Online library

CIPR accredited

Your investment

PR Academy tuition: £500 

Our pricing is totally transparent:

Tuition: £500 plus VAT £100

CIPR registration and assessment fee: £160 (no VAT)

Total with VAT: £760

Pay in three easy instalments

Initial payment of £260

Two further monthly instalments of £250.

Start at any time


Who’s this course for?

Everyone. The course is right for you if you want a career in public relations or are already working in the industry but are looking for a first qualification.

Start your learning journey. The CIPR Foundation in PR prepares you for the post-graduate CIPR Professional PR Certificate.

Add a new skill. You may be running your own business, or be doing PR as part of another role, if so this qualification gives you the skills you need and introduces you to some of the theory.

Learning outcomes

You will gain a detailed introduction to public relations. The principles and practice of effective media relations, writing for the media, understanding a news story and use of visual imagery are covered.

The course examines the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development.

The course assessment is really practical. You are asked to produce a portfolio of work and a discussion paper explaining your approach. If you like, you can use your own organisation as the subject which gives the course real value in the workplace.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study
CIPR Foundation course information

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Why get a qualification?

Studying for a qualification gives you time to get to grips with new concepts and apply them. Our qualifications have  assessments where you apply knowledge to a real-life scenario.

This course has definitely made me a better PR professional as I now feel more confident when planning and executing plans/campaigns.

Lateefah Jean-Baptiste

Your questions answered

You can start the course at a time that's right for you. You have access to the course for one year and can decide how quickly you want to complete it within this time. The CIPR exam board meets four times a year and this is when you can submit your work (usually January, March, July and October).  
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams! Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses. Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning. The assignments are mostly in the style of business writing rather than academic essays or disserations.
Most of the courses give you a maximum time to complete - usually one or two years, so there is plenty of flexibility. If you want to extend beyond this, then it is usually the decision of the awarding body (e.g. the CIPR)
There may be funding available in your area, so it is always a good idea to do some research as there may be schemes that we aren’t aware of.