Foundation in PR

CIPR Foundation in Public Relations
Online Course
CIPR

About this course

Studying for the CIPR Foundation Award will help you to understand what public relations is, what it can achieve and equip you with some essential PR skills. Come away with a deeper understanding of the role of PR and how it relates to other communication disciplines.

It’s a fantastic first qualification in PR, whether you are already working in this exciting industry or would like to start.

Course detail

Online course

Introductory

Assignments: 1

Study time: 2-3 hours a week

Course Features

Learn at your own pace

Online learning centre

CIPR accredited

Your investment

PR Academy tuition: £500 

Our pricing is totally transparent:

Tuition: £500 plus VAT £100

CIPR registration and assessment fee: £160 (no VAT)

Total with VAT: £760

Pay in three easy instalments

Initial payment of £260

Two further monthly instalments of £250.

25 October 2021

 

07 February 2022

 

Who’s this course for?

Everyone. The course is right for you if you want a career in public relations or are already working in the industry but are looking for a first qualification.

Start your learning journey. The CIPR Foundation in PR prepares you for the post-graduate CIPR Professional PR Certificate.

Add a new skill. You may be running your own business, or be doing PR as part of another role, if so this qualification gives you the skills you need and introduces you to some of the theory.

Learning outcomes

You will gain a detailed introduction to public relations. The principles and practice of effective media relations, writing for the media, understanding a news story and use of visual imagery are covered.

The course examines the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development.

The course assessment is really practical. You are asked to produce a portfolio of work and a discussion paper explaining your approach. If you like, you can use your own organisation as the subject which gives the course real value in the workplace.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study
CIPR Foundation course information

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Why get a qualification?

Studying for a qualification gives you time to get to grips with new concepts and apply them. Our qualifications have  assessments where you apply knowledge to a real-life scenario.

This course has definitely made me a better PR professional as I now feel more confident when planning and executing plans/campaigns.

Lateefah Jean-Baptiste

Your questions answered

There may be funding available in your area, so it is always a good idea to do some research as there may be schemes that we aren’t aware of.
Online learning enables you to study for your qualification from anywhere in the world. Our courses use a mix of live webinars, online discussion and guided reading which we provide. Our blended learning courses mix online with optional face to face sessions. Your tutor is there to support you and help you to stay on track.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning. (CIPR qualifications have been refreshed in recent years so they are now much more about applying theory to practice.)
It depends a bit on the awarding body, some have different regulations but in most cases you have a period of time in which to submit and we give you access to the materials for up to a year after the course has finished. If in any doubt, please talk to us.