Foundation in PR

CIPR Foundation in Public Relations

About this course

Studying for the CIPR Foundation Award will help you to understand what public relations is, and what it can achieve and equip you with some essential PR skills. Come away with a deeper understanding of the role of PR and how it relates to other communication disciplines.

Join live online workshop sessions and get individual feedback on your assignment idea.

Course detail

Start any time


Assignments: 1

Study at your own pace

Approximately two months

Payment options: instalments available

Study Support Package

Live interactive online workshops

Individual feedback on your assignment idea

Online library with all the books you need

Study Hub: our bespoke online learning centre

Networking via our LinkedIn group

Easy tutor contact

Pay monthly

Initial fee: £272 (incl. VAT)

2 monthly instalments: £250 (incl. VAT)

A one-off initial fee is taken when you enrol. Instalments are collected monthly from the date you enrolled.

How we calculate your fee

PR Academy tuition: £500 (+VAT)

CIPR fees: £172 (no VAT)

Total: £672 (+ VAT)

VAT is calculated upon enrolment and is dependant on your location and situation.
VAT inclusive fee is £772

Payment methods include Visa, Mastercard, Amex, and more

Enrol today


+ VAT & CIPR assessment

Enrol today

£500+VAT & CIPR assessment fee

Who is this course for?

Everyone. The course is right for you if you want a career in public relations or are already working in the industry but are looking for a first qualification.

Start your learning journey. The CIPR Foundation in PR prepares you for the post-graduate CIPR Professional PR Certificate.

Add a new skill. You may be running your own business, or be doing PR as part of another role, if so this qualification gives you the skills you need and introduces you to some of the theory.

Learning outcomes

Gain a detailed introduction to public relations: principles and practice of effective media relations, writing for the media, understanding news and use of visual imagery.

Examine the role of the professional PR practitioner, focus on ethical issues, the CIPR code of practice, and continuous professional development.

Practical application: the assessment is a portfolio of work and a discussion paper explaining your approach. If you like, you can use your own organisation as the subject.

Reviews from our graduates

Discover how our courses work

Ann Pilkington, co-founder of PR Academy explains how our courses work, demonstrates our Study Hub and explains the resources and support you will receive. Also hear from members of the PR Academy alumni.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Reasons to study

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Meet your course leader Jonathan Cross

“I enjoy helping students gain what might well be their first formal public relations-specific qualification and hearing all about their fresh perspectives on communications issues and approaches.”

Meet Jonathan

Hear from others

Find out what it’s like to study with PR Academy.

This course has definitely made me a better PR professional as I now feel more confident when planning and executing plans/campaigns.

Lateefah Jean-Baptiste

Read Lateefah's story

Your questions answered

It's great news that your employer is investing in your development. The first thing to do is get a purchase order - you will need it when you enrol. This is really important as without it we aren't able to raise an invoice. Alternatively, you can pay using a company credit or debit card at checkout - that's probably the easiest way. The second thing is to allow plenty of time! We need payment before you can join the course and we know that sometimes company's payment processes can take a while. So act now to get it all sorted in time. If you need any help or advice, just give us a call.
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams! Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses. Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.
For CIPR courses, your course fee is a combination of the PR Academy tuition fee and the CIPR awarding body and registration fee. PR Academy provides all your tuition plus an online learning centre with books and resources and marks your work. You don’t really need to buy any books as most resources are online, but you can of course purchase books if you like and we can help you to decide what to buy.
We offer plenty of support. Many courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
There may be funding available in your area, so it is always a good idea to do some research as there may be schemes that we aren’t aware of. The CIPR occasionally has funding schemes and we'll update here when the next one is announced.

Find out more about the course

Call Shelley on

+44 (0) 203 862 6910

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