About this course
Studying for the CIPR Foundation Award will help you to understand what public relations is, what it can achieve and equip you with some essential PR skills. Come away with a deeper understanding of the role of PR and how it relates to other communication disciplines.
Learn at your own pace
Unlimited tutor support
Specially selected online library
Lively online discussions
Online learning centre
What are the course fees?*
PR Academy fees: £500 (+VAT)
CIPR Awarding Body fees: £160 (No VAT)
Total: £660 (+VAT)
*VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £760.
Pay in easy instalments:
An initial payment of £260 (payable before the course starts).
Then two monthly payments of £250.
The first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.
*Instalments shown include VAT.
Who’s this course for?
Everyone. The course is right for you if want a career in public relations or are already working in the industry but are looking for a first qualification.
Start your learning journey. The CIPR Foundation in PR prepares you for the post-graduate CIPR Professional PR Certificate.
Add a new skill. You may be running your own business, or be doing PR as part of another role, if so this qualification gives you the skills you need and introduces you to some of the theory.
You will gain a detailed introduction to public relations. The principles and practice of effective media relations, writing for the media, understanding a news story and use of visual imagery are covered.
The course examines the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development.
The course assessment is really practical. You are asked to produce a portfolio of work and a discussion paper explaining your approach. If you like, you can use your own organisation as the subject which gives the course real value in the workplace.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study
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Thank you for downloading more information about the course. We would love you to join us. Enrolling online is easy and if you have any questions just give us a call or drop us an email.
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Why get a qualification?
Studying for a qualification gives you time to get to grips with new concepts and apply them. Our qualifications have assessments where you apply knowledge to a real-life scenario.
Meet your course leader Ann Pilkington
Ann is the co-founder and owner of PR Academy: “I love the Foundation course, it is a great introduction to the exciting world of PR. Students join it from all sorts of backgrounds. Some are starting out in PR, some are running their own business and others do it as a lead in to the CIPR Professional PR Certificate.”