Introduction to PR
Learn the basics of PR
About this course
This short course is a great introduction to public relations. Find out more about what PR is and the different types of PR practice.
Learn at your own pace through a combination of videos, quizzes and research tasks. There is a lot of variety.
You’ll have access to the course for four weeks, and after successful completion of an assessment quiz, you can download a completion certificate.
The course is a good way to decide if PR is for you or, if you are already working in PR, as a first step on the path to a professional qualification.
Course detail
Course features
Videos
Quizzes
Theory and practice
Study Hub: our bespoke online learning centre
Extensive online library
Completion certificate
A completion certificate will be available for you to download once you’ve successfully completed the course and assessment quiz.
What are the course fees?
Course access: £45 (+ VAT)*
VAT is calculated upon enrolment and is dependent on your location and situation. VAT inclusive fee is £54
*OFFER: This amount can be offset against a CIPR qualification with PR Academy if you enrol within six months of starting this course.
NOTE: There are no CIPR assessment fees for this course.
Who is this course for?
Everyone. The course is right for you if you want to find out more about PR or are thinking of it for your career.
Start your learning journey. You may like to do this course before starting the CIPR Foundation in PR and get used to studying.
Add a new skill. You may be running your own business, or be doing PR as part of another role and want to know a bit more about PR.
Learning outcomes
Gain an understanding of what PR is.
Learn about some of the models and concepts used in public relations.
Be aware of what makes news and how to present news stories.
Reviews from our graduates
Why join our introductory course?
Gain an understanding of what PR is and how it is used in organisations.
Prepare yourself for a qualification in PR.
Completed our Introduction to PR course? Find out more about the next steps on your learning journey
Ann Pilkington, co-founder of PR Academy, explains how our qualifications work, demonstrates our Study Hub and explains the resources and support you will receive if you sign up for further study. Also, hear from members of the PR Academy alumni.
Your questions answered
It definitely can. Many of our students are studying in order to increase their confidence and boost their CV and report a new role or promotion as a result of their qualification. In PR Academy’s 2023 research into PR education, respondents were asked - if they hold a professional qualification - has it led to career progression/promotion. This is a question that PR Academy has tracked since 2013. There is a consistent report of between 74 and 85 percent that a professional qualification has led to a career progression combined with confidence that it will.
Some organisations ask for qualifications when advertising PR jobs. While a PR qualification isn't essential it improves your CV and also shows your personal commitment to the profession and continuous learning. Check out our ‘Comprehensive Guide to CIPR Qualifications’ for more information.
If you are looking for a qualification in PR, then a professional qualification is a good option because you can study while you work. The syllabi for CIPR qualifications is very practical while still underpinned by theory so you can apply what you learn straight away.
Yes they are. We have practitioners from all over the world studying with us. The CIPR is the only chartered body for public relations which adds to the recognition of the qualification around the world.
There are CIPR qualifications at all levels. If you are just starting out the Foundation in PR is for you. If you are a few years into your career the Professional PR Certificate or internal communication certificate are designed for you. For more experienced practitioners there are diploma qualifications at approximately Master's level. If you aren't sure check out our Complete Guide to CIPR Qualifications or simply get in touch for a chat.
Our CIPR, PRCA and AMEC qualifications are designed for practitioners who want to advance their career with a stronger understanding of theory leading to more strategic campaigns. Many of our students say it boosts their confidence and they go on to better jobs or promotion.
Yes, we regularly speak to practitioners who are using a qualification as a way to refresh their knowledge, get up to date with latest practice and boost their CV. A qualification can be a great reminder of how much you already know boosting your confidence to get back into the PR job market. In our 2023 research into PR education, 84% of respondents said they were doing it to increase their skills.
