Introduction to PR – free course

Learn the basics of PR
Online Course

About this course

This free short course is a great introduction to public relations. Find out more about what PR is and the different types of PR practice. Equip yourself with some of the essential skills and knowledge, understand what it is like to work in this exciting industry.

Learn at your own pace through a combination of video, quizzes and research tasks, there is lots of variety.

The course is a good way to decide if PR is for you or, if you are already working in PR, as a first step on the path to a professional qualification.

Course detail

Online course


Assignments: quizzes

Study time: 1- 2 hours a week

Study at your own pace

Free course

Course Features



Theory and practice

Completion certificate

What are the course fees?

This is a FREE introduction to PR course.

A completion certificate is available if you complete the course successfully (assessed via quizzes).



Enrol today


Who’s this course for?

Everyone. The course is right for you if want to find out more about PR or are thinking of it for your career.

Start your learning journey.  You may like to do this course before starting the CIPR Foundation in PR and get used to studying.

Add a new skill. You may be running your own business, or be doing PR as part of another role and want to know a bit more about PR.

Learning outcomes

Gain an understanding of what PR is.

Learn about some of the models and concepts used in public relations.

Be aware of what makes news and how to present news stories.

Why join our introductory course?

Gain an understanding of what PR is and how it is used in organisations.
Prepare yourself for a qualification in PR.

Meet your course leader Ann Pilkington

Ann is the co-founder and owner of PR Academy: “Our free course is a really useful introduction to the world of PR.  You will hear from our experienced trainer Maud Davis. People join the course from all over the world and many continue their PR studies with us and gain their first qualification.”

Learn in the best spaces

Our central London training venue has great facilities and super healthy food.

Your questions answered

Yes you can. All our courses are available online or you can join us in London. Students study with us from all around the world. Our online courses are available around the clock and any live webinars are always recorded for those in different time zones. Note that all teaching and assessments are in English.
All our courses provide unlimited tutor support. We want to support you every step of the way.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning. (CIPR qualifications have been refreshed in recent years so they are now much more about applying theory to practice.)
Online learning enables you to study for your qualification from anywhere in the world. Our courses use a mix of live webinars, online discussion and guided reading which we provide. Our blended learning courses mix online with optional face to face sessions. Your tutor is there to support you and help you to stay on track.

Find out more about the course

Call Shelley on

00 44 (0) 203 862 6910

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