Introduction to PR – free course

Our free online course (MOOC)
Online Course

About this course

This free short course is a great introduction to public relations. Find out more about what PR is and the different types of PR practice. Equip yourself with some of the essential skills and knowledge and understand what it is like to work in this exciting industry.

Taught over six weeks, this course provides a great introduction to public relations. It is taught through a combination of video, quizzes, guided reading and research tasks, so there is lots of variety.

The course is a good way to decide if PR is for you or, if you are already working in PR, as a first step on the path to a professional qualification.

Course detail

Online course


Assignments: quizzes

Study time: 1- 2 hours a week

Duration: 2 months

Free course

Course Features

Modules open each week

Tutor support

Access to our online PR library

Discuss PR with others online

Online learning centre

Completion certificate option

What are the course fees?

This is a FREE introduction to PR course.

A completion certificate is available if you complete the course successfully (assessed via quizzes) for a charge of £10 (plus VAT when applicable)



13 January 2020

Enrol today

Who’s this course for?

Everyone. The course is right for you if want to find out more about PR or are thinking of it for your career.

Start your learning journey.  You may like to do this course before starting the CIPR Foundation in PR and get used to studying.

Add a new skill. You may be running your own business, or be doing PR as part of another role and want to know a bit more about PR.

Learning outcomes

Gain an understanding of what PR is.

Learn about some of the models and concepts used in public relations.

Be aware of what makes news and how to present news stories.

Meet your course leader Ann Pilkington

Ann is the co-founder and owner of PR Academy: “Our free course is a really useful introduction to the world of PR.  You will hear from me and also one of our experienced trainers Maud Davis. People join the course from all over the world and I really enjoy getting to know everyone, some of whom continue their PR studies with us and gain their first qualification.”

Why join our introductory course?

Gain an understanding of what PR is and how it is used in organisations.
Prepare yourself for a qualification in PR.

Find out more about the course

Call Shelley on

00 44 (0) 203 862 6910

Contact Us

Your questions answered

Online learning enables you to study for your qualification from anywhere in the world. Our courses use a mix of live webinars, online discussion and guided reading which we provide. Our blended learning courses mix online with optional face to face sessions. Your tutor is there to support you and help you to stay on track.
It isn’t essential, for example you can study while on a career break. For some of the higher level courses you will need some experience. Some of the assignments are designed to be based on your work but if you aren’t currently employed a tutor can help you with other options.