Introduction to PR – free course

Learn the basics of PR

About this course

This free short course is a great introduction to public relations. Find out more about what PR is and the different types of PR practice. Equip yourself with some of the essential skills and knowledge, understand what it is like to work in this exciting industry.

Learn at your own pace through a combination of video, quizzes and research tasks, there is lots of variety.

The course is a good way to decide if PR is for you or, if you are already working in PR, as a first step on the path to a professional qualification.

Course detail

Online course


Assignments: quizzes

Study time: 1- 2 hours a week

Study at your own pace

Free course

Course Features



Theory and practice

Completion certificate

What are the course fees?

This is a FREE introduction to PR course.

A completion certificate is available if you complete the course successfully (assessed via quizzes).



Enrol today

Free course


Enrol today

Free course

Who’s this course for?

Everyone. The course is right for you if want to find out more about PR or are thinking of it for your career.

Start your learning journey.  You may like to do this course before starting the CIPR Foundation in PR and get used to studying.

Add a new skill. You may be running your own business, or be doing PR as part of another role and want to know a bit more about PR.

Learning outcomes

Gain an understanding of what PR is.

Learn about some of the models and concepts used in public relations.

Be aware of what makes news and how to present news stories.

Why join our introductory course?

Gain an understanding of what PR is and how it is used in organisations.
Prepare yourself for a qualification in PR.

Meet your course leader Ann Pilkington

Ann is the co-founder and owner of PR Academy: “Our free course is a really useful introduction to the world of PR.  You will hear from our experienced trainer Maud Davis. People join the course from all over the world and many continue their PR studies with us and gain their first qualification.”

Learn in the best spaces

Our central London training venue has great facilities and super healthy food.

Your questions answered

Yes you can. All our courses are available online. Students study with us from all around the world. Our online courses are available around the clock and any live sessions are usually recorded for those in different time zones. Note that all teaching and assessments are in English.
We offer plenty of support. Some courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning. The assignments are mostly in the style of business writing rather than academic essays or dissertations.
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams! Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses. Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.

Find out more about the course

Call Shelley on

+44 (0) 203 862 6910

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