About this course
The qualification provides a broad overview of public affairs work and covers parliamentary processes such as legislative procedures and government policy-making. It includes a thorough exploration of public affairs planning, stakeholder identification, issues mapping, message development, parliamentary engagement and relationship management all set within a broader context of lobbying codes, ethical practice and personal responsibilities.
This course includes a one-day optional face to face workshop in central London on commercial skills such as writing proposals, agreeing budgets, time management and prioritisation and communicating with confidence.
Unlimited tutor support
Specially selected online library
Lively online discussions
Access to course for a year
Optional one day face to face workshop, central London
What are the course fees?
Enrolment and payment is via the PRCA. Please contact the PRCA team.
Who’s it suitable for?
The PRCA Diploma in Public Affairs Management is for people working in public affairs in a junior role and people in other PR related disciplines who are looking to know more about public affairs or move career into public affairs.
In-house or agency. It is suitable for people working in both settings.
Experienced or entry level. The course is suitable if you are new to the field or a more experienced practitioner looking to underpin what you do with some theory, concepts and models.
Delegates will understand key concepts in public affairs management:
Lobbying, government relations, issues management, reputation management
Differences/similarities between public affairs work at an agency and in-house
Lobbying codes, ethical practice and personal responsibilities
Scottish Parliament, Welsh Assembly, Metro Mayors and Local Government processes.
Why get a qualification?
Learning over a period of time results in a deep level of understanding and demonstrates your personal commitment to learning.
Your questions answered
Need to know more?
Call Shelley on
00 44 (0) 203 862 6910