Public Affairs Management

PRCA Diploma in Public Affairs Management
Online Course
PRCA

About this course

The qualification provides a broad overview of public affairs work and covers parliamentary processes such as legislative procedures and government policy-making. It includes a thorough exploration of public affairs planning, stakeholder identification, issues mapping, message development, parliamentary engagement and relationship management all set within a broader context of lobbying codes, ethical practice and personal responsibilities.

This course includes a one-to-one tutorial with the course leader to discuss the assignment and ongoing tutor support as you work on the paper.

Course detail

Online course

Post-graduate

Assignments: 1

Study: 3 hours per week

Duration: 6 months

Contact PRCA for payment

Course Features

Self-paced learning

Unlimited tutor support

Specially selected online library

Lively online discussions

Access to course for a year

PRCA accredited

What are the course fees?

Enrolment and payment is via the PRCA. Please contact the PRCA team. 

 

19 September 2022

 
Enrol today

Who’s it suitable for?

The PRCA Diploma in Public Affairs Management is for people working in public affairs in a junior role and people in other PR related disciplines who are looking to know more about public affairs or move career into public affairs.

In-house or agency. It is suitable for people working in both settings.

Experienced or entry level. The course is suitable if you are new to the field or a more experienced practitioner looking to underpin what you do with some theory, concepts and models.

Learning outcomes

Delegates will understand key concepts in public affairs management:

Lobbying, government relations, issues management, reputation management

Differences/similarities between public affairs work at an agency and in-house

Political PR

Lobbying codes, ethical practice and personal responsibilities

Parliamentary processes

Scottish Parliament, Welsh Assembly, Metro Mayors and Local Government processes.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study
  • About the PRCA

We respect your privacy and handle your data with care. Please see our privacy policy.

Why get a qualification?

Learning over a period of time results in a deep level of understanding and demonstrates your personal commitment to learning.

“The flexible learning structure, tutor support and online resources meant that I could fit the course around my work schedule.”

 

Kylie Groves, Government Communications

The value of public affairs is often underrated but engagement with government and officials can offer huge benefits to any organisation.  I’ve always had a passion for spreading the word about public affairs both through training and in books.

 

Stuart Thomson, Course Leader

Your questions answered

The quick answer is no. There are lots of advantages to being a member of a professional body though so if you aren't already, think about joining.
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams! Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses. Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.
It isn’t essential, for example you can study while on a career break. For some of the higher level courses you will need experience. For example, for CIPR Diploma level courses you need to have a minimum of five years experience and reasonably senior level. Some of the assignments are designed to be based on your work but if you aren’t currently employed a tutor can help you with other options.
We offer plenty of support. Some courses offer individual tutorials that can be booked. The course leader is easily contactable and there is always someone in the office who can help with day to day queries.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning. The assignments are mostly in the style of business writing rather than academic essays or disserations.
Most of the courses give you a maximum time to complete - usually one or two years, so there is plenty of flexibility. If you want to extend beyond this, then it is usually the decision of the awarding body (e.g. the CIPR)

Need to know more?

Call Shelley on

00 44 (0) 203 862 6910