Strategic Communication Planning and Measurement Diploma
AMEC International Diploma
About this course
The AMEC Diploma in Strategic Communication Planning and Measurement is a postgraduate-level qualification designed to enhance your strategic communication skills.
The course was developed by Distinguished Professor Jim Macnamara, PhD, FAMEC, FAMI, CPM, Chair of the AMEC Academic Advisory Group and an internationally recognised leader in evaluation of communication, in collaboration with AMEC and PR Academy.
It provides advanced knowledge in evidence-based communication planning and measurement.
You’ll explore cutting-edge frameworks and methodologies to plan and measure communication programmes more effectively.
Course detail
Study Support Package
Live interactive online workshops
Online library with all the books you need
Study Hub: our bespoke online learning centre
Networking via our LinkedIn group
Easy tutor contact
AMEC accredited
What are the course fees and how to book?
Enrolment and payment is via Julie Wilkinson at AMEC.
Download the syllabus for all the course details including:
- Summary of each module
- How the course is assessed
- Assignment details
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Who is this course for?
Specialists. You may be an experienced professional aiming to plan smarter and evaluate more effectively using proven frameworks.
PR practitioners. This course is designed for mid to senior-level communication professionals working in corporate communication, public relations, government communication, or non-profit and organisational communication.
Research. You’re ready to lead your organisation in adopting best practice in strategic communication planning and measurement.
Flexible learning. You’re looking for a flexible, online course that fits around your career and commitments.
Learning outcomes
This course is designed for professionals working in strategic communication roles across corporate, government, non-profit and public relations sectors. You may be managing campaigns, advising leadership, or developing policies that require a clear demonstration of communication effectiveness.
Learn how to plan and evaluate communication in a way that aligns with organisational goals. Develop the confidence to commission research, use meaningful data, and apply global best practice frameworks. Whether you’re looking to deepen your planning and analytical skills or lead on this within your team, this course equips you with practical tools and up-to-date thinking.
Reviews from our graduates
Meet your course leader
Paul Hender has held senior leadership roles at some of the world’s most respected media intelligence businesses including Metrica, Gorkana, Cision and CARMA before setting up CommsClarity Consulting, a specialist measurement advisory business, with long term business partner and renowned communications measurement expert, Richard Bagnall. Paul has provided expert consultancy to some of the world’s largest and most recognised brands, helping clients and media intelligence businesses win countless industry awards over the years.
Meet your subject matter expert
Distinguished Professor Jim Macnamara, PhD, FAMEC, FAMI, CPM is Professor of Public Communication at the University of Technology Sydney (UTS), a position he took up in 2007 after a 30-year career working in professional communication practice spanning journalism, public relations, and media research. He is also a Visiting Professor at The London School of Economics and Political Science and at the London College of Communication.
Find out more - watch the recording of our online open event
Meet your course leader Paul Hender and learn more about how the course works.
Your questions answered
Both qualifications are awarded by AMEC - the Association for Measurement and Evaluation of Communication.
The Certificate will equip you with the PR measurement and evaluation skills and knowledge you need to work more strategically and to prove the value of PR.
Grounded in professional practice, the course covers essential points about measurement principles, tools, and methods.
If you are a few years into your career either in the specialist area of measurement or a communication role, this could be a good fit for you.
The Diploma is taught and assessed at a higher level. It also includes in-depth exploration of strategic communication planning.
It provides advanced knowledge in evidence-based communication planning and measurement. You'll explore cutting-edge frameworks and methodologies to plan and measure communication programmes more effectively.
This course is right for you if you are a more experienced specialist or communication practitioner working at mid to senior level. You will be comfortable being assessed more at Master's level.
Since 1 June 2025 you need to be a member of the CIPR if doing one of their qualifications. This is included in the cost of the course and applied at the time of enrolment.
The grade of membership is "Professional Student" - you can see the CIPR membership benefits ↗ on their website.
The costs are:
- £160 for a 2-year course (PR Diploma and PR Certificate)
- £80 for a 1-year course (Specialist Diplomas and Certificate)
- £38 for the Foundation course
At PR Academy we have been teaching online since we started in 2007. We have a specially designed online learning centre - we don't just put you on Teams!
Our teaching is delivered through a mix of on-demand content, guided reading, live workshop sessions (usually recorded for later playback) plus tutor support. We have an online library that we have curated specially for our courses.
Some courses offer individual tutorials that can be booked and the opportunity to submit an assignment proposal for individual feedback.
On some of our courses you can select between "Guide Learning" which includes tutorials and live sessions or "Independent Learning". All our learners benefit from all the brilliant resources on our Study Hub and there is always someone available to help with queries.
Yes, you can. All our courses are available online. Students from all around the world study with us. Our online courses are available around the clock and any live sessions are usually recorded for those in different time zones. Note that all teaching and assessments are in English.
We offer plenty of support. Many courses offer individual tutorials that can be booked. The course leader is readily contactable and there is always someone in the office who can help with day to day queries.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning.
The assignments are mostly in the style of business writing rather than academic essays or dissertations.
Most of the courses give you a maximum time to complete - usually one or two years, so there is plenty of flexibility and it is rare to have to extend beyond this.
However, if you do need to extend beyond this there are policies in place to cover this.
