CIPR Foundation Online

2 months


Accredited by: CIPR
Next date: (Online course - more dates are available below)
VIEW DATES Not sure? Chat online below or call: +44 (0)20 3862 6910


This introductory level course defines the field and the scope of public relations. Broad introductions will be given to the specialist areas of PR and to in-house and consultancy working practices. Find out about CSR, reputation management and working with different stakeholder groups.

You will learn the key terms, techniques and theories of public relations and look at the relationship between PR and marketing, advertising, promotions and publicity.

The course will also examine the role of the professional PR practitioner, focusing on ethical issues, the CIPR code of practice, and continuous professional development. The principles and practice of effective media relations, writing for the media, understanding a news story, use of visual imagery, and working with press and broadcast media will be covered as well.

Hear more from one of our Foundation students.

See what it’s like to study with PR Academy.

Further information:

Our tuition costs: £500 plus VAT*

If you are paying for the course yourself, payment is by credit or debit card. If your employer is paying, when you come to enrol you can request an invoice so that they can pay us by bank transfer.

*We also invoice for CIPR awarding body and registration fees of £160 (no VAT).

Total including VAT: £760

Access to PR Academy’s online learning centre with discussion forums, links to resources and an online library. Our online students benefit from unlimited tutor support. Unlike lots of online learning your tutor is with you all the way and will be keeping in touch and encouraging you all the way. Live webinars are held to introduce the course and help you with the assignment.

The CIPR Foundation in Public Relations is right for you if...

  • You want to move into public relations
  • You are trying to decide if PR is the right career for you
  • You want to study for the CIPR Professional PR Certificate but don't meet the entry criteria
  • You want a grounding in the PR basics
  • You may have done our MOOC (Massive Open Online Course) and now want to get a qualification under your belt.

CIPR Enrolment criteria:

You qualify for the CIPR Foundation if you have five GCSEs at Grade C or above (one of which must be in the English language).

You may still be accepted without the necessary GCSEs or GCEs. This is at the discretion of the teaching centre on the basis of your professional experience (not necessarily in public relations).

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

If you are unsure about eligibility, contact us by calling +44 (0)203 862 6910 or emailing

Once you have done the Foundation, you can move up to the CIPR Professional PR Certificate or the CIPR Specialist Certificate: Internal Communication:

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