CIPR Specialist Diploma: Internal Communication

6 months
Taught at Masters level

Online and face to face at ETC Venues, London

Accredited by: CIPR
Next date: (Online course - more dates are available below)
VIEW DATES Not sure? Chat online below or call: +44 (0)20 3862 6910
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Become a highly effective, strategic internal communication practitioner with advanced communication and implementation skills.

Studying for the CIPR Specialist Diploma: Internal Communication you will take an in-depth look at what makes communication effective, how to use research to develop great internal communication strategies, and the nature of change management communication. Come away with the knowledge and skills necessary to operate at board level.

The CIPR Specialist Diploma: Internal Communication takes a strategic look at this exciting and growing area of PR practice. Topics include change communication, engagement, the strategic use of social media and measurement.

The course lasts about six months and is assessed through a final internal communication report.

Why study with PR Academy?

Great results, the best tutors, fantastic online and classroom spaces plus unlimited tutor support throughout.

  • Study online: live webinars and unlimited tutor support
  • Face to face in central London on Saturdays: wonderful venue, food and drink.

See what it’s like to study with PR Academy.

Meet your course leader, Dr Kevin Ruck.

Further information:

Our tuition costs: £1340 plus VAT*

If you are paying your own tuition fees, you have the option to pay by instalment. Instalment details are here.

If you are paying for the course yourself, payment is by credit or debit card. If your employer is paying, when you come to enrol you can request an invoice so that they can pay us by bank transfer.

*The course price is made up of the tuition fees plus the CIPR course registration fee and awarding body fee. Breakdown:

PR Academy tuition fee: £1340 plus VAT

CIPR Awarding body fee: £330 VAT exempt

CIPR Course registration fee: £75 VAT exempt

Total including VAT: £2013

If you study face to face you will be getting together with other students for lively and interactive classrooms sessions on four occasions over the time of the course. We think that these provide great opportunities for networking with other practitioners. We believe great learning should happen in a great environment. We use the smart, modern ETC Venues near Liverpool Street in central London, where all refreshments are provided, including rather lovely ice cream! There is tea and coffee all day and lots of choice for lunch including vegetarian and gluten free options.

We provide more face to face classes than most other teaching centres:

Autumn 2018 : Saturday 13 October 2018, Saturday 03 November 2018, Saturday 01 December 2018, and Saturday 12 January 2019

Spring 2019 : To be confirmed.

If you study online there is lots of tutor support. There are live webinars run by experienced tutor/practitioners with the opportunity for lots of interaction, which are also recorded for later playback. There are regular, lively online discussions about contemporary practice. Our online learning centre makes virtual networking with other practitioners possible too. Unlike lots of online learning your tutor is with you all the way – you aren’t left on your own to work through lots of static content. Your tutor will be keeping in touch and encouraging you all the way.

Also: access to PR Academy’s online learning centre with discussion forums, links to resources and an online library.

The CIPR Specialist Diploma: Internal Communication is right for you if:

you are an experienced internal communications or PR professional looking to gain a specialist internal communications qualification to underpin your skills with internal communications theory and analysis. You may want to gain new skills or improve existing skills by learning about the strategic role of internal communications.

The qualification is aimed at more experienced practitioners who want to develop strategic internal communications and management skills, or those who have studied for the CIPR Specialist Certificate: Internal Communication.

The CIPR sets out entry criteria for this qualification as follows:

The CIPR Specialist Diploma: Internal Communication is right for you if…

You have completed the CIPR Professional PR Certificate

You are an experienced PR professional without an industry specific qualification

You are working in any field of public relations (e.g. media relations, internal communications or public affairs)

You want to learn about the strategic roles and functions of the public relations practitioner.

The CIPR enrolment criteria:

CIPR Professional PR Certificate


One of the following plus one year's relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and five GCSEs at grade C or above, one of which must be in English language:

CIPR Specialist Certificate: Internal Communication

Postgraduate professional qualification in a related discipline (e.g. CIM diploma)

UK Bachelor's degree or equivalent in a PR-related discipline: business, marketing, management, communication, media or journalism


One of the following plus two years' relevant full-time employment in public relations (or related sectors) and five GCSEs at grade C or above, one of which must be in English language:

CAM Advanced Diploma in Marketing Communication

NCTJ Diploma

UK Bachelor's degree or equivalent in any other subject

LCCIEB qualification which must comprise five level-three subjects in PR, marketing, advertising, and principles & practice of management


Four years' relevant full-time employment in public relations (or related sectors) and five GCSEs at grade C or above, one of which must be in English language.


If English is not your first language, you must be able to demonstrate that you can write and speak English to an International English Language Testing System (IELTS) band score of 6.5 or equivalent.


If you aren’t sure whether you meet the entry criteria, get in touch by calling +44 (0)20 3862 6910 or emailing

You may like to consider the CIPR Professional PR Diploma, its flagship qualification:

Other courses we teach at this level are:

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