Why get a qualification?

The CIPR State of the Profession survey has shown that those with professional qualifications earn more than those without.

Future proof your career. A professional qualification can boost your career and your confidence.

Technical skills are important but practitioners are increasingly dealing with complex or unusual scenarios and for that you need to be thinking and acting more strategically.

That’s why when you want a CV that stands out from the crowd you should choose a recognised qualification from an established awarding body.

You may be looking for a career change, ready to make a move up or want to underpin what you do with some theory. A professional qualification can help you to achieve your ambition.

If you are wondering about doing a PR or specialist qualification, the reasons to do so are clear.

Benefits to you

  • You will become a more strategic practitioner
  • You will grow as an individual and become more confident
  • Your organisation or clients will benefit from more effective practice.

Benefits to employers

There are benefits for employers too. Investing in team members means that they will have someone who is:

  • Knowledgeable as well as skilled
  • Confident to make decisions
  • Equipped to operate strategically
  • A motivated member of the team
  • Able to bring fresh insights and the latest thinking.

Most of our assignments are based on real-life work scenarios and you can apply what you learn straight away which is great for employers.

Why study for a professional qualification with PR Academy?

There are lots of good reasons to study for a professional qualification with PR Academy. Discover the difference it made for Andrew.

Studying for the CIPR Professional PR Diploma has transformed the way I approach my work. Boosting existing practical knowledge with a deeper understanding of PR theory and best practice, whilst completing assignments with direct applicability to my day job, has been invaluable.


Libby Gibson

Libby's Story

Find out which course is right for you

Call +44 (0)20 3862 6910 or book a call back from one of our tutors