Exploring Internal Communication book – free chapter

Download a free chapter of the 4th edition of Exploring Internal Communication.

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.


The fourth edition of Exploring Internal Communication is now published.

This edition retains core chapters from previous editions which have been revised and updated. And it includes new chapters on project management, applying psychology to communication, channels, content, measurement and the use of internal digital platforms.

There is another new chapter that considers how automation and AI might lead to a complete reinvention of practice.

The book is a collaboration with co-authors Ann Pilkington, Ellen Hake, Heather Yaxley, Laoise O’Murchu, Mary Welch, Paul Harrison, Peter Cardon, Rachel Royall and Rita Zonius.

This is fundamentally a textbook that aims to contribute to a growing body of evidence-based knowledge that underpins good and ethical practice.

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