New research into the state of public relations education in the UK
About the author
Kevin is a co-founder of PR Academy and editor/co-author of Exploring Internal Communication published by Routledge. Kevin leads the CIPR Internal Communication Diploma course. PhD, MBA, BA Hons, PGCE, FCIPR, CMgr, MCMI.
One of the many consequences of the pandemic is the change in the way higher education, including PR education, is provided. The shift away from in-person teaching and training was swift and profound. Although many would argue that it was simply an acceleration of a trend towards online learning.
Richard Bailey and I have both been teaching public relations for more than twenty years. The post-pandemic teaching environment prompted us to explore what is happening in more depth. We’re not only interested in online learning but also the range of training courses, professional qualifications and degree level programmes being offered. Does this meet practitioner needs and expectations? How is public relations treated as a subject in degrees? What challenges are teachers and trainers experiencing?
To explore these points, PR Place Insights is conducting research with practitioners and teachers.
If you have undertaken training, a professional qualification, or have studied public relations at degree level recently (within the past three years) we’d love to hear from you. You can give us feedback on your experience and your views on courses by completing a short survey here. It will take less than ten minutes to complete.
If you are a trainer or lecturer in the UK, we’d also like to talk to you about experiences in the classroom (in-person and virtual). Please contact either Richard or myself and we’ll arrange a 30-minute call to discuss PR education today.
Our research findings, including an overview of public relations training, qualifications, and degrees available in the UK will be published as a free to download report in March 2023.
To take part in the survey click on the button below. It only takes ten minutes and would be an enormous help to our research.
Thanks for taking part, it is really appreciated!