This week in PR (1 November)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

'Looking gorgeous this morning London' @marcelkl
'Looking gorgeous this morning London' @marcelkl

News in brief

  • Purdah: Advice to civil servants during an election campaign: ‘the key principle to keep in mind is that we should do everything possible to avoid any activity that could call our political impartiality into question and to ensure that public resources are not used for party-political purposes.’
  • Ruth Davidson: Following criticism of her taking a role with Tulchan Communications whilst serving as an MSP (noted here last week), Ruth Davidson has reversed her decision (BBC News).
  • Roland Rudd: ‘People’s Vote staff walk out over sacking of senior figures’ (The Guardian)
  • Fake news: ‘Undercover reporter reveals life in a Polish troll farm’ (The Guardian)
  • Applications are now open in the Taylor Bennett Foundation winter training programme. Sponsored by FTI Consulting, the ten weeks are split between London and Brussels. The scheme is open to black, Asian and minority ethnic (BAME) graduates.

Academic and education

  • Sarah Alonze: Educating the next generation of PR superstars (30 October)
    ‘It’s refreshing that the PR industry welcomes a diverse range of academic backgrounds (backgrounds that complement one another nonetheless). In the decade I have worked within the PR industry, I’ve worked with graduates from all degree backgrounds, including comms and PR.’

Purpose and professionalism

Consulting and careers

  • Claire Lamb: The integration imperative (31 October)
    ‘If the entire business buys-in to marketing strategy and takes collective ownership of campaign theme and messages, it’s likely to result in quality content that can be repurposed for every channel and stage of the funnel. This is key to making your ideas and budget work harder so you can truly reap the benefits of your investment.’

Public and third sectors

Politics and public affairs

Wellbeing, gender and diversity

Measurement and evaluation

AI, tools and automation

Brands, storytelling and influence

Internal communication

  • Amanda Sheps: Literally & metaphorically detached (29 October)
    ‘The report provides a very rich set of data that allows internal communicators to look at how different channels serve remote, hard-to-reach employees in a wide range of organisations and job roles.’

Media and digital

  • Gini Dietrich: What the New Google BERT Update Means for Communicators (31 October)
    ‘If your communications strategy has evolved to create for humans first, robots second, you will continue to be rewarded.’
  • Simon Marshall: Social media faux pas (30 October)
    ‘It’s called social media, not broadcast. If you don’t comment, you won’t get the reach you want. Please don’t share one piece of content on the hour every hour ad infinitum. Who’s even reading it?’
  • Chris Lee: PR and SEO Debate: Links, Content and Getting the Basics Right (no date)
    ‘Link building is where PR can really add value due to its background in running creative campaigns that generates widespread coverage.’
  • Arianne Smart: The Intersection of PR and SEO (27 October)
    ‘Earlier this week, I attended the PR Moment’s seminar on ‘the intersection of PR and SEO’. Here are just some of the key points that I took away.’
  • Tessa Curtis: Why PR’s may need to widen their pitch (26 October)
    ‘It may no longer be enough to pitch an exclusive or, even an interesting story – without also demonstrating its scope for audience engagement.’

#prstudent #bestPRblogs

  • Emma Rogers (Solent): Regulations to save lives (31 October)
    ‘If there were strict laws and regulations, cyberbullying can be prevented and hopefully this horrific figure can be dramatically decreased.’
  • Sarah Morrow (Ulster): Sainsbury’s Eco-Move This October: Consider Your Fireworks Banned (31 October)
    ‘Here’s why I’m proud of local supermarket Sainsbury’s and their choice to dodge the public menace that fireworks have become.’
  • Siobhan McKerr (Ulster): How To Avoid Assignment Stress (30 October)
    ‘As soon as I know I have an assignment due I like to open up a word document, write the title and start a plan for the assignment.’
  • Emma Street (Lincoln): Guide to a successful reading week (30 October)
    ‘The lure of working in reading week is that it’s easy to quit when you’re working from home. When you have the option of watching netflix, going out or working – it’s easier to fall for the desire to leave the work.’
  • Abi Kitcher (Solent): Halloween Campaigns that address scarier issues than witches and ghouls… (30 October)
    ‘It is that time of year again where pumpkin picking and toffee apples are all over our social media channels. Who has the best fancy dress and best pumpkin carving? Most importantly… who has the best Halloween campaign?’
  • Hannah Chambers (Ulster): #WaPoDeathNotices – Where Do We Draw The Line Between Spin and Fake News? (28 October)
    ‘The Washington Post landed themselves in some hot water with the public over a headline that read ‘Abu Bakr al-Baghdadi, austere religious scholar at helm of Islamic State, dies at 48.’