This week in PR (10 December)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

'I don’t see this view as often as you once did, but once I see it again I’m happy.' @TBoneGallagher on Twitter
'I don’t see this view as often as you once did, but once I see it again I’m happy.' @TBoneGallagher on Twitter

It happened this week

  • Shoot the messenger: Allegra Stratton has resigned following the emergence of a recording of rehearsal for a press briefing that alluded to a 10 Downing Street staff party last December. Not only has she lost her job, but she never took up the job she had been appointed to – to be the prime minister’s press spokesperson in the model of the US presidential spokesperson in the newly installed Downing Street press briefing room.


Profession and purpose

ESG, corporate and financial

  • Louise Nicolson: Hope in a Hot Climate (no date)
    ‘We will reach 1.5C warming in the next 20 years – even if we radically cut emissions.  Some climate impacts, such as sea level rises, are set in motion irreversibly.  One-in-50-year heatwaves could now occur every decade.  The concentration of CO2 in our atmosphere is at its highest levels in two million years.  Yes, two million years.‘

Public and third sectors

Politics, public affairs and public sphere

Wellbeing, gender and diversity

  • Adam Driver: Jane and Trev (6 December)
    ‘2017 was an awful year. I lost both of my parents – Dad to an aggressive kidney cancer, a few weeks after diagnosis, and Mum to long-term health complications later that year.’

Consulting, teams and careers

  • Jenni Field: Make networking work for you (8 December)
    ‘If you attack networking with clarity, knowing why you want to meet a specific person or infiltrate a professional group, then you’ll have something sensible to say rather than an embarrassing “um!”’
  • Emily Wallace: Happy Birthday to us! We are 1 today (8 December)
    ‘We made it. We have a growing list of happy clients, we finally have a bit of money in the bank, and with it a bit of security and, more importantly, choices about how we invest going forward. So, we are recruiting.’
  • Stuart Bruce: Personal news – nothing ventured, nothing gained (8 December)
    ‘I’ve teamed up with Tim Bailey, an old friend, to co-found a new business. It fuses my experience and expertise of helping PR and communications teams to modernise and improve with Tim’s expertise and experience in digital transformation.’
  • Reanna Griffith: An internship beyond anything I could have expected (7 December)
    ‘Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I.’
  • Paul Sutton with Rachel Miller: How to futureproof your career in 2022 [podcast] (7 December)
    ‘I’ve taken time to work on – not in – the business and I’ve done that with the help of business coaches. That’s the difference mentoring gives to me.’

Content and creativity

Risk, crisis and reputation

Internal communication

Media, digital and technology

#prstudent #CreatorAwards22


  • Julie Mari (Solent): Fast fashion, greenwashing and woke-washing (8 December)
    ‘Companies do woke-washing when they use social movements to boost sales instead of addressing how their firm is complicit with ethical issues.’
  • Elena Niculescu (Solent): The toxic side of fashion (8 December)
    ‘Because I’m organic I’d want my clothes to be organic too, but companies around the world aren’t as fast to make more changes to their supply chains, to change fabrics with more sustainable ones. It’s all about money.’
  • Bethany Gough (Solent): Is Gymshark labelling their influencers as athletes the best PR move they have made? (6 December)
    ‘Online, they are promoted by what they call their ‘Gymshark Athletes’, who are essentially influencers who they endorse to exclusively wear their clothing across their social media platforms alongside occasionally appearing at PR events to support the brand.’
    • Jasmine Denike (LCC/UAL):
@jazzdenike2021 assignments! ##prstudent ##TeamUSATryout ##fyp ##minivlog ##dailyvlog ##vlogmas ##londonvlog ##londontok ##londonlife ##uktiktok ##vlogger ##barrysuk♬ Let It Snow! Let It Snow! – Frank Sinatra