This week in PR (11 December)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Second consecutive day back in the office. Wonderful return to the GhostTown @markborkowski on Instagram
Second consecutive day back in the office. Wonderful return to the GhostTown @markborkowski on Instagram

Purpose and professionalism

Consulting, teams and careers

  • Dom Burch: How coaching someone this week reminded me what I’ve been missing (10 December)
    ‘Following a great catch up with a former colleague from the high flying agency world, who has jacked it all in to follow her coaching passion, I’m going to sign up next year to do a formal qualification.’
  • Amanda Coleman: An unusual Christmas tradition (10 December)
    ‘This is going to be a festive season like no other. Contact with relatives will be limited, friends will be available online, there have been no Christmas parties or nights out. But we all need to have a break from the pressure of a tough year as long as we do it safely.’
  • Naomi Goodman: 2020 twins… Where was that on my to-do list? (9 December)
    ‘The two big ticket items at the top of my 2020 list were, do a meaningful training course and decide your next career move. So how did, have babies, sneak in?’

Wellbeing, gender and diversity

  • Gavin Bostock: Emotional and focused (10 December)
    ‘Research by psychologist Dr Elaine Aron found that of the 20% of the population that is ‘highly sensitive’ the trait was evenly divided between males and females.’

Public and third sectors

  • Ian Curwen: Unawards unevent (7 December)
    ‘It really is important to recognise success. In the public sector, or a charity, or other organisation with a miniscule budget, the chance to enter awards can be slim. The chance to attend an awards ceremony is often even slimmer.’
  • Ben Greenwood: What communicators can learn from the beautiful game – 5 top tips (5 December)
    ‘As anyone who has worked with me will know, I am partial to using a football analogy to describe the complex situations we, as comms professionals, sometimes find ourselves in.’


Politics, public affairs and public sphere

  • Aidan Muller: The Think Tank Storytelling Series – Part 2 (no date)
    ‘Those think tanks who are open about what they stand for, find it significantly easier to tell their stories. Why? Because storytelling is inherent in their positioning. They already have a framework within which to tell their stories – which makes it easier for them to make the case for the funding to tell these stories.’
  • Stuart Thomson: Beware Changing Communications (7 December)
    Communications will continue to develop, so we in public affairs need to as well if we are to remain relevant and deliver effective engagement.’

Brands, storytelling, and influence 

Internal communication

  • Ross Wigham: The importance of internal comms to the NHS and social care system (10 December)
    ‘Internal comms can sometimes feel like the poor relation to PR in the public sector, but with the current workforce challenges coupled with the global pandemic it’s become more important than ever during the past eight months.’
  • Lucy Eckley: Unleashing your inner rebel with Advita Patel [podcast] (no date)
    ‘I’m all about networking and building communities. A Leader Like Me offers a community for women of colour – but also for any individual who feels unrepresented in their organisation.’
  • Martin Flegg: No strings attached (6 December)
    ‘As internal communicators draft their organisation’s end of year message from the leadership team, our guiding principle should be unconditional kindness.’

Technology, media and digital

#PRstudent #bestPRblogs

  • Ciara McCabe (Ulster): Boredom to Business (10 December)
    ‘I made the decision to start accepting commissions in June and I was overwhelmed with the response I got! I ordered some hardback envelopes, some packaging materials and a lot more paint on eBay and got started.’
  • Eloise Newman (Solent): The Overlooked Ethical Issues of the Coronavirus Pandemic: Food Waste and Digital Disadvantage (10 December)
    ‘A rise in food waste has surfaced, as some pub-goers are ordering food alongside their drinks to comply with the new legislation, but order the food intentionally knowing that they will not eat it and will simply drink their drinks and leave.’
  • Amy Hamilton (Ulster): Has PR tested positive during Covid-19? (9 December)
    ‘Luckily, those in PR can work wherever they need to, whenever they need to. Unlike many other industries, PR didn’t have a meltdown when going to the office seemed more and more dangerous, computers and laptops were just sat on kitchen tables instead of work desks.’
  • Babett Kürschner (LCC/UAL): The great shift – Technology and democracy in the 21st century (no date)
    ‘Digital technology has transformed the workings of democracy in profound ways and plays a central role in how people engage politically.’
  • Lucas Fitzsimmons (Ulster): Autism and PR: The Do’s and Don’ts (8 December)
    ‘Us autistic people have been going on about this one for years, we don’t like functioning labels! First of all, they cause an unnecessary division between autistic people, between those that would be called “high functioning” and those that would be “low functioning”.’
  • Rachael Thompson (Sunderland): 5 Reasons Why You Should Get an Industry Mentor – My Experience as a Mentee (7 December)
    ‘The process of undertaking a degree gives you so much more than just knowledge and a certificate. But a degree doesn’t necessarily give you a true indication of what your career is really going to be like on a day to day basis.’
  • Kayla Collins (Ulster): Marcus Rashford – Changing the game both on and off the pitch. (7 December)
    ‘With Marcus Rashford helping children across the UK and managing to keep his incredible form going with Manchester United, this should inspire fellow athletes and celebrities to help raise awareness and make a change to societal issues that are stopping our younger generations to flourish.’