This week in PR (11 May)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

@marcelkl on Instagram
@marcelkl on Instagram

News in brief


Our calendar of events now appears on a separate page

Thought leaders: Pick of the posts

These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to or @pr_place

Business / profession

  • Stephen Waddington: NHS at 70: Ten difficult conversations for communicators (8 May)
    ‘The latest edition of #FuturePRoof explores the role of communication in the NHS. It calls for strong professionals to lead difficult conversations.’
  • Mike Love: Doing The Right Thing. (6 May)
    ‘My perhaps increasingly unfashionable and unpopular view has always been that my purpose as an in-house PR practitioner and latterly PR consultant was to support the corporate purpose of whoever paid me as employer and client.’

Careers and skills

Campaigns and creativity

Crisis and reputation

  • Phoebe Frost: How to deal with a social media crisis (10 May)
    ‘Responding to every individual tweet/message from the public can be really tricky. Try grouping comments by importance (people of influence, company employees, people talking around a similar theme) to ensure that as many people can be replied to as possible.’
  • Amanda Coleman: In search of media training (7 May)
    ‘As a communicator I would recommend reviewing interviews and making sure those you work with have been given relevant media training.’

Internal communication

  • Advita Patel: “What do you want from this?” – The question we should all be asking! (8 May)
    ‘How often have we all looked at some comms and thought ‘why on earth are we sharing this?’
  • Jenni Kampf: Space to breathe (8 May)
    ‘By giving our people, our teams, and ourselves, space to breathe, we give them time to engage in a meaningful way with the organisation and its management.’
  • Ella Minty: A Tribute to the Unsung Heroes of the NHS (8 May)
    ‘How do you communicate and engage with 1.7 million people? How do you make sure that their priorities are aligned, and that they understand the importance of “customer engagement”?
  • Rachel Miller and Rachel Bowyer: How to network at comms events (7 May)
    ‘Comms can be a lonely place, many people work in small teams or on their own. Look for someone who is also on their own and go and say hello.’

Media and digital

#prstudent #bestPRblogs

Look out for our separate announcement of the winners of this year’s blogging contest.

Here are two useful resource for PR students:

In the meantime, here’s our pick of the best posts this week by those studying public relations.

  • Lucy Hayball (Bournemouth): Placement diaries: Building a future (10 May)
    ‘It’s crazy to see the difference in myself from just one year, I was a completely different person. I didn’t know what to expect from my first ‘proper job’, let alone a job at L’Oréal.’
  • Jayne Mullan (Ulster): The 27 Club; Myth or Maybe? (10 May)
    ‘I would never have started to write blogs (especially blogs that would be published for everyone to read), if it wasn’t a requirement for my final year PR coursework.’
  • Helen McAleer (Ulster): Money can’t buy happiness – but it can buy food & drink! (9 May)
    ‘Let me tell you about the best places, in my opinion, to eat and drink in Belfast city.’
  • Niamh McNally (Ulster): Help yourself by helping others (8 May)
    ‘No matter how grumpy I was or how much of a bad mood I was in coming to volunteer, I always left in a good mood and with a smile on my face. It made me really proud of myself.’
  • Georgia McCalmont (Ulster): Children aspiring to be like their favourite Disney character or insensitive mockery of culture? (7 May)
    ‘We should embrace our children’s innocence, let them wear the costumes, let them watch the movies, let them sing the songs. There is plenty of time to discuss race, power and privilege with them in the future.’
  • Jessica Pardoe (Liverpool John Moores): The Art of Finishing University (6 May)
    ‘Uni has been the best 3 years of my life and the best decision I ever could have made.’