This week in PR (12 April)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

#ciprawards @harris.creative
#ciprawards @harris.creative

In the news

  • The PRCA has launched a gender pay gap toolkit. The industry average gender pay gap is 21%.
  • The Department for Digital, Culture, Media and Sport (DCMS) has published its Online harms white paper for consultation.
  • Cosmetics firm Lush has announced the closure of its social media accounts (BBC reports). See below for opinions on this move.
  • Unsung heroine: Addy Fredericks, a communication manager at Prudential, is this year’s winner of the Suzy Spirit award that honours Suzy Ferguson of LEWIS, who died of bowel cancer in 2012.

Insights and opinions: Pick of the posts

These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to [email protected] or @pr_place

Purpose and professionalism

Consulting, careers and skills

Public and third sectors

  • Jill Spurr: No comms is an island – why you need to network (9 April)
    ‘That’s really been one of the biggest benefits of networking – discovering you are not the only one to feels like this, or experiences certain things. Safety in numbers.’
  • Ross Wigham: Nostalgia, neurosis, animals and other lessons (8 April)
    ‘I’ve seen so many speakers recently who have a clear, simple story and can tell it in their own voice without any props. If there is a secret to conference speaking success then that’s it.’
  • Richard Evans: 10 fastest growing charity Twitter audiences over last 3 months (8 April)
    ‘The rest of the sector has a long way to go before it catches up with National Trust – it still has more than 150,000 more followers that second-placed Macmillan Cancer Support.’
  • Dave Worsell: Forget e-newsletters, 2019 is all about ‘performance communication’ (7 April)
    ‘2019 should be the year of Performance Communication. The Government Communication Service (GCS) has long been extolling the virtues of “outcomes not outputs”, but e-newletters are definitely an output that doesn’t deliver great results for the public sector.’

Gender, diversity and wellbeing

Brands and influence

Trust, crisis and reputation

Internal communication

Technology and AI

  • Lucinda Kingham: Blockchain — the solution to the world’s problems? I’m not so sure (no date)
    ‘Bearing in mind that Bitcoin was launched ten years ago, it’s clear that education needs to be a priority if we want to use this technology any time soon.’
  • Keith Lewis: Automation? A threat or an opportunity for PR? (9 April)
    ‘My role didn’t even exist 7 years ago. I was a died-in-the wool press officer. But then social became a thing I spotted the opportunity social was about to bring to us, and grabbed hold of it. I turned myself from a subject matter expert on the side, to it being my day job. A risk. But an opportunity.’

Media and digital

#prstudent #bestPRblogs

PR Careers: 2019: 150 PR internships and graduate schemes

  • Heiða Ingimarsdóttir (Leeds): Do you mind sorting my problems out for free and do it quickly please! (11 April)
    ‘All of a sudden, I was the nurse and the lawyer I never imagined I would become. Being asked for professional advice on the spot. As if people go through years of university to be able to apply quick fixes to people’s problems.’
  • Yana Miladinova (Bournemouth): My dissertation journey (11 April)
    ‘Next week, I am going to Wales to present at the British Conference of Undergraduate Research. My dissertation is still not finished, but I have more findings to show and I’m sure that I will get valuable feedback from the professors there.’
  • Niamh Murray (Ulster): Facebook – Our fake lives online (11 April)
    ‘Let’s be real, the “us” we portray on social media, isn’t the same “us” that danders around tesco in their jammies or watches Netflix for 8 hours straight. Everything we post has been polished, filtered and approved by 3 friends in the group chat.’
  • Orlagh Shanks (Liverpool John Moores): LUSH are Flushing Social Media Down the Drain (10 April)
    ‘My guess is Lush looked at the numbers and it doesn’t make sense to continue to spend in social against other alternatives.’
  • Orlaith Strong (Ulster): A career in PR, is it for you? (10 April)
    ‘With PR, there will always be jobs out there because organisations are constantly trying to improve their image or promote their brand. Also, the practice of PR is adapting to keep up with current trends and the digital transformation.’
  • Katie Gebbie (Sunderland): ‘Samantha Syndrome’ (10 April)
    ‘Personally, I would struggle to recall any PR professional I’ve seen depicted in a film or series who wasn’t female, wealthy or living a glamorous and outlandish life. Perhaps Thank You For Smoking’s Nick Naylor is the only exception to the rule.’
  • Lottie Wiltshire (South Wales): I’m a slave 4 U (9 April)
    ‘I’ve certainly made an active effort to cut down on my phone usage but that still comes in at around 4 hours per day spent on my phone.’
  • Lucy Hayball (Bournemouth): #Startingout: Career profile with Connor Peters (9 April)
    ‘I currently work in a digital marketing agency called Propellernet, as part of the media team. It’s a purely digital role, and is much more analytical than some of the more traditional PR that I was doing before.’
  • Beth Smith (Sunderland): Click-Plate (9 April)
    ‘People’s obsession with pretty food and extravagant looking drinks has resulted in bars, cafés and restaurants completely changing up their marketing and PR strategies to make them as “instagrammable” as possible.’
  • Ceri Jones (South Wales): 15 simple tricks to increase blog traffic (7 April)
    ‘Around 1000 words is the standard length for blog posts, but most of mine are over 2,000, and my more in depth, long form posts are upwards of 2,500.’