This week in PR (12 March)

About the author

Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

📸 #London by night, November 2019 Dan Jones @lightwithalens on Instagram
📸 #London by night, November 2019 Dan Jones @lightwithalens on Instagram

News in brief

    • The week started with International Women’s Day, but the celebratory tone has turned in a dark direction with tales of harassment and assault shared by so many.

Academic and education

Corporate and financial

  • Dafydd Rees: Greenwashing and the Media: ESG standards in the spotlight (10 March)
    ‘The green agenda is the defining issue of our generation. A failure to reach consensus and a lack of collective understanding cannot undermine momentum. Transparency and accountability are critical in equal measure.’

Consulting, teams and careers

Wellbeing, gender and diversity

  • Charlotte Coulson: If we really want greater equality in the workplace, shared parental leave needs to become the norm (10 March)
    ‘The past year has set women in the workplace back decades. But COVID-19 has also forcibly removed any ‘Chinese wall’ that was previously held between the personal and professional and illustrated the need for the workforce as a whole to be much more agile. Shared parental leave helps drive this flexibility, and rather than being seen as a rarity, the championing of shared parental leave should become the norm.’
  • Daniella Graham: Unwanted attention, unhelpful advice and why winter is no season to be a woman (no date)
    ‘I know I’m not alone in this. Women already ‘think of their personal safety’ constantly and that still isn’t enough to stay safe. The earliest of the latest attacks happened at 5.40pm. Quite a few of the weekday attacks happened at the time most people are coming home from work. What more can we seriously do? Refuse to go out unaccompanied after dusk?’
  • Teela Clayton: Keep fighting #ChooseToChallenge (10 March)
    ‘It’s always men. Women understand why we celebrate it annually. Women feel the effects of the patriarchy keenly. It’s there when we leave the office and the nights are drawing in. It lurks in our wardrobes when we’re choosing what to wear. It’s with us in the park when we decide to go for a run.’
  • Imogen Shaw: Where did International Women’s Day come from? (8 March)
    ‘Until the late sixties, the occasion was predominantly celebrated by the socialist movement and officially recognised by communist countries, after which point the influence of second wave feminism saw International Women’s Day expand its reach.’
  • Christine Quigley: Why we all should Choose to Challenge #NotAllMen (8 March)
    ‘When we know that many women never come forward to report their abusers, it’s vital that we are creating a culture through the language we use that believes and supports women who speak up.’
  • Darren Caveney: The a-z of women who have inspired me from the world of comms (8 March)
    ‘Although we separated a couple of years ago we remain very good pals. Carol [Caveney] was fundamental to the start-up and growth of comms2point0 10 years ago. Quite simply it wouldn’t be the thing it is today with her skills, foresight and dedication.’

Public and third sectors

Politics, public affairs and public sphere

  • Joshua Bell: The price of international prosperity at home (11 March)
    ‘There is no question the UK’s aid budget is generous by global comparison, and since the 1970 United Nations Resolution on foreign aid, the British government has unquestionably led from the front.’
  • Simon Gentry: Sport, concussion and money (10 March)
    ‘Evidence of the damage to the brains of sportsmen and women who repeatedly receive blows to the head is building rapidly.  We now know, for instance, that professional footballers [are] three and a half times more likely to suffer from neurological degeneration than the rest of the population.’
  • Harry Shackleton: The Government needs a plan for public services to win in 2024 (5 March)
    ‘Hidden away deep in the Budget documents is a further £4bn cut for public sector spending, on top of £12bn announced back in the Autumn.’

Risk, crisis and reputation

Campaigns and creativity 

Brands, storytelling, and influence

  • Scott Guthrie: Creator subscription services? We’ve been here before with TIDAL (10 March)
    ‘Today’s content creators might learn from TIDAL’s recent past. By diversifying their content to include subscription services as well as maintaining audiences on mainstream platforms they are hedging their bets; spreading their risks.’

Internal communication

  • Katie Macaulay: Kate Jones on the state of our sector [podcast] (no date)
    ‘I am the head of corporate affairs and look after the internal, external and community engagement teams. I report into HR ultimately. I have reported everywhere in different organisations; it doesn’t really matter where you sit because you are going to be working across the whole organisation.’
  • Jo Dodds with Kate Isichei: Radio Show 385: Inspiration and Tips on How to Build and Increase Engagement (8 March)
    ‘When you come in as a consultant, you’ve got that autonomy – that freedom – to be able to state where the gaps are. When you’re an embedded person it’s hard to have that external perspective and that autonomy.’

Technology, media and digital

#prstudent #bestPRblogs

  • Megan Laura Harris (Liverpool John Moores): It’s time to talk about endometriosis (11 March)
    ‘I am not writing this blog post for people to feel sorry for me. I am writing this to bring awareness to endometriosis itself. 1 in 10 women suffer from endometriosis and the condition is still not very well known. It’s time to raise awareness for the condition so that young girls know that they could have endometriosis if they are suffering.’
  • Rachael Thompson (Sunderland): Why Is This Still Happening In 2021? (11 March)
    ‘Harry and Meghan’s interview, Burger King’s Twitter balls up, it’s all been overshadowed for me by the horrifying news of the abduction and suspected murder of this young woman, just walking home from a friends.’
  • Piotr Boiwka (Newcastle): How AI in PR will influence entry-level jobs in the industry (no date)
    ‘We can assume that in the next few years the number of entry-level jobs will decrease. AI powered programs even now can write social media posts, short articles press releases, and keep an eye on our brand in media.’
  • Will Wollaston (Newcastle): Tennis Coaching, PR and Me (10 March)
    ‘It is the same in PR, and whilst a piece of communication you make may seem clear to you, does not guarantee it will be interpreted the way you envisaged.’
  • Sophie Smith (Newcastle): What do over 30s think of influencer marketing? (9 March)
    ‘This wasn’t a large study with 15 respondents, but everyone did provide some useful information.’
  • Lindelani Moyo (Birmingham City): Why I am transitioning into the Tech Industry (no date)
    ‘The UK has entered a national lockdown and I have become comfortable with my working-from-home routine. A lot of my friends have begun to apply for graduate jobs but I know that I am not ready to join them in applying yet.’
  • Daisy Hughes (Sunderland): Harry and Meghan Vs Palace PR (9 March)
    ‘As a PR student, I am often frustrated by the notion of ‘spin’. Of course it occurs and has notoriously occurred within politics, but I believe spin and manipulation should no longer have a place in PR.’
  • Eloise Newman (Solent): International Women’s Day 2021- Brand Engagement and Campaign Successes and Fails (8 March)
    ‘One organisation who I feel have created a successful campaign this International Women’s Day is Formula 1 team, Williams.’