This week in PR (15 June)

News in brief

• CIPR has awarded an honorary fellowship to Barry Legetter, the outgoing CEO of AMEC; and has named five new fellows: Andrew Smith, Katrine Pearson, Lindsey Collumbell, Adam Tuckwell and Mary Whenman.
• Barbara Allison, a director of communications within the Scottish Government was awarded a CBE in the Queen’s Birthday honours; Transport for London’s Victoria Harrison-Cook was awarded an MBE for services to diversity in public relations.
• Research from the Sheila McKecknie Foundation shows that the Lobbying Act is constraining charities’ communications efforts.
• Reuters Digital News Report 2018 is now available. The use of social media for news has declined in a number of key markets after years of growth.

Calendar

Our calendar of events now appears on a separate page

Thought leaders: Pick of the posts

These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to [email protected] or @pr_place

Business / profession

• Ella Minty: Do you know what it takes to expand a business internationally? (14 June)
  ‘Would your clients (especially if you’re providing services to the local or national government) allow you to freely engage the local and national media?’
• Katie Marlow: How to use scenario planning to help your organisation prepare for Brexit. (13 June)
  ‘I found this event fascinating and incredibly useful to understand and find a way through the complexity and uncertainty of Brexit. It provided a place to think rationally, collectively and constructively about different Brexit scenarios, and to discuss ideas with others without it becoming politically charged.’
• Stephen Waddington: An open thank you letter to AMEC’s Barry Legetter (12 June)
  ‘Your contribution to standards in measurement deserves recognition alongside individuals including Alex Aiken and Richard Bagnall in the UK; Dr David Rockland and Katie Paine in the US; and Prof Jim McNamara in Australia.’

Careers and skills

• Niki Tibble: The Six Rules of Effective Communication: Rule Five (13 June)
  ‘Too many of us jump straight into the sell, jargon and nitty-gritty before our audience has had a chance to take off their shoes and tell you how many sugars they take.’
• Katie Stephenson: Ten tips for comms pros from the NHS Communications Conference 2018 (13 June)
  ‘Make sure that as a comms person you take time to tell people what you’ve done. Have key examples of the benefits and value that comms can bring to hand that you can whip out an any given opportunity.’
• Chris Lee: Equally blessed and cursed? The life of the PR generalist (no date)
  ‘For me, it’s absolutely essential at a senior level that PR professionals “get it” and can piece together the whole picture.’

Gender and diversity

• Claire Mason: Closing The Gender SAY Gap: Why We Need Visible Women [watch on YouTube] (12 June)
  ‘Society has failed to acknowledge a quiet revolution. For the last decade women have outnumbered men in high status professions. We are disproportionately the experts in the room, so why aren’t we hearing from female authorities in the media?’

Internal communication

• Gloria Lombardi: Engaged frontline staff improve customer satisfaction – so mobilise them (15 June)
  ‘When leaders talk of engagement activities, culture, and good communications, there’s a risk they are focused on office workers and those who have easy access to the intranet and the usual digital channels.’
• Annique Simpson: The Big Yak 2018: what I learned connecting with other internal communicators (10 June)
  ‘The IC community are a great bunch and I had a blast catching up with old friends and making new ones.’
• Rachel Miller and others: How to help managers communicate (8 June)
  ‘Your role isn’t just to communicate, it’s to coach too. Share your wisdom, take the time to mentor, and create loads of great toolkits, templates and guides for them.’

Media and digital

• Andy Barr: Andy Barr at #PRFest 2018 – How to carry out authority link building PR campaigns [Slideshare] (14 June)
  ‘A step by step guide to authority link building public relations campaigns. A presentation by Andy Barr from 10 Yetis. It was delivered at PRFest in Edinburgh in June 2018.’
• Stephen Waddington: How to do Influencer Marketing (no date)
  ‘Influencer marketing has become a strategic priority for organisations in the past 18 months. It’s proving to be a highly effective form of marketing but it is still in its infancy. These are some of the key challenges and opportunities.’
• Nicole Louis: How can technology disrupt the sports TV rights model to give the power back to the fans? (no date)
  ‘At a time where many fans are priced out of attending live Premier League matches, the last thing they want is to pay more to watch live matches on TV.’
• Jessica Pardoe: Meet the PR blogger – with Marcel Klebba  (14 June)
  ‘I’m not a native English speaker and good writing skills are very important part of PR job. I started MK to write regularly, explore ideas and learn more about the comms industry.’
• Paul Blanchard with Tim Shipman: Media Masters podcast (14 June)
  ‘[Fallout] chronicles all the mess that happened in the year after the Referendum.’
• Scott Guthrie: 4 insights on the advocacy economy (11 June)
  ‘Those brands that do not innovate and change their business models to embrace this new era of customer communication risk damaging relationships with those that matter most: their customers.’