This week in PR (15 June)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

@laurafromaura on Instagram
@laurafromaura on Instagram

News in brief

  • CIPR has awarded an honorary fellowship to Barry Legetter, the outgoing CEO of AMEC; and has named five new fellows: Andrew Smith, Katrine Pearson, Lindsey Collumbell, Adam Tuckwell and Mary Whenman.
  • Barbara Allison, a director of communications within the Scottish Government was awarded a CBE in the Queen’s Birthday honours; Transport for London’s Victoria Harrison-Cook was awarded an MBE for services to diversity in public relations.
  • Research from the Sheila McKecknie Foundation shows that the Lobbying Act is constraining charities’ communications efforts.
  • Reuters Digital News Report 2018 is now available. The use of social media for news has declined in a number of key markets after years of growth.


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Thought leaders: Pick of the posts

These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to or @pr_place

Business / profession

  • Ella Minty: Do you know what it takes to expand a business internationally? (14 June)
    ‘Would your clients (especially if you’re providing services to the local or national government) allow you to freely engage the local and national media?’
  • Katie Marlow: How to use scenario planning to help your organisation prepare for Brexit. (13 June)
    ‘I found this event fascinating and incredibly useful to understand and find a way through the complexity and uncertainty of Brexit. It provided a place to think rationally, collectively and constructively about different Brexit scenarios, and to discuss ideas with others without it becoming politically charged.’
  • Stephen Waddington: An open thank you letter to AMEC’s Barry Legetter (12 June)
    ‘Your contribution to standards in measurement deserves recognition alongside individuals including Alex Aiken and Richard Bagnall in the UK; Dr David Rockland and Katie Paine in the US; and Prof Jim McNamara in Australia.’

Careers and skills

Gender and diversity

Internal communication

Media and digital

  • Andy Barr: Andy Barr at #PRFest 2018 – How to carry out authority link building PR campaigns [Slideshare] (14 June)
    ‘A step by step guide to authority link building public relations campaigns. A presentation by Andy Barr from 10 Yetis. It was delivered at PRFest in Edinburgh in June 2018.’
  • Stephen WaddingtonHow to do Influencer Marketing (no date)
    Influencer marketing has become a strategic priority for organisations in the past 18 months. It’s proving to be a highly effective form of marketing but it is still in its infancy. These are some of the key challenges and opportunities.’
  • Nicole Louis: How can technology disrupt the sports TV rights model to give the power back to the fans? (no date)
    ‘At a time where many fans are priced out of attending live Premier League matches, the last thing they want is to pay more to watch live matches on TV.’
  • Jessica Pardoe: Meet the PR blogger – with Marcel Klebba  (14 June)
    ‘I’m not a native English speaker and good writing skills are very important part of PR job. I started MK to write regularly, explore ideas and learn more about the comms industry.’
  • Paul Blanchard with Tim Shipman: Media Masters podcast (14 June)
    ‘[Fallout] chronicles all the mess that happened in the year after the Referendum.’
  • Scott Guthrie: 4 insights on the advocacy economy (11 June)
    ‘Those brands that do not innovate and change their business models to embrace this new era of customer communication risk damaging relationships with those that matter most: their customers.’