This week in PR (17 February)
It happened this week
Love her or not, Nicola Sturgeon is arguably the most talented and consequential politicianof the last 15 years. https://t.co/oAJo9O3ktI
— Craig Oliver (@CraigOliver100) February 15, 2023
- Edelman, now in its 70th year, has passed the $1 billion dollar barrier for its 2022 financial year. The US and the UK account for 70% of the firm’s business. (Source: PRovoke Media)
Purpose, climate and ESG
We're really excited to launch the @CIPR_Global specialist diploma in sustainability communication. Open for enrolment now with an early bird offer and starts in June.https://t.co/3ktGpPG1GA pic.twitter.com/r9iYkkXEqL
— PR Academy (@pracademy) February 10, 2023
Consulting, skills and careers
https://twitter.com/PRCA_HQ/status/1625072745368195073
- Emma Drake: Should you Outsource or Upskill your Comms? [podcast] (16 February)
‘For me there are two components when you’re looking to outsource or upskill: should you be doing it anyway? and is it a specialist job?’ - Ben Smith: The rise of female PR agency CEOs: A discussion Jo Patterson, UK managing director of 3 Monkeys Zeno [podcast] (13 February)
‘We are making significant progress. You’ve got to see it to be it, and previous female leaders such as Jackie Cooper and Alison Clarke were the forerunners for today’s generation. But there’s still more to do. Although 60-70% of the industry is female, we’re still only tracking at 42% in senior leadership roles.’
Gender, diversity and wellbeing
- Sarah Browning: The power of inclusive language (10 February)
‘Choose the right words to connect and collaborate with your audience and you really can make the world a better place.’
Public and third sectors
- Dan Slee: FUTURE PROOF: So, where’s public sector social media right now in 2023? (11 February)
‘The tone has changed on social media. Maybe it was the pandemic or perhaps the signs were there before. Global trends have certainly shifted away from the open town square to safer spaces.’
Politics, public affairs and public sphere
https://twitter.com/iain_w_anderson/status/1625027801425272833
- Sara Price: Recruiting: First Minister of Scotland (16 February)
‘In a moment of déjà vu that brought back visions of Jacinda Ardern resigning earlier this year, Sturgeon said that she knew with her “head and heart” that it was time to go.’ - Connor Whittam: Why Sturgeon’s exit matters to Labour (16 February)
‘The news of Sturgeon’s departure is a gift to Scottish Labour Leader Anas Sarwar – who is eleven days shy of his two year anniversary in the role.’
- Phil Briscoe: Roses are red, and so are balloons…except when they are not! (14 February)
‘Almost 40 years since Nena topped the charts with the anti-war song 99 Red Balloons, our news is now dominated by a story previously only imagined in her lyrics.’
- Sabine Tyldesley: #TradeTuesday – The new Department for Business and Trade: Happily, ever after? (14 February)
‘After three years of businesses feeling torn about who to engage with when faced with business regulatory challenges alongside supply chain, trading and investment challenges, the two remits now sit together in one department.’
Crisis, risk and reputation
- Mark Harris: Hindsight and 20/20 vision (15 February)
‘While it is extremely important to review the past and learn lessons, and self-correct how we do things, particularly where public safety is concerned, we should not find ourselves in a position whereby we are being directed by the legacy. The risk is if we continue to drive while our gaze is fixed on the rear-view mirror, we will crash.’ - Claire Munro: Book Review: Communicate in a Crisis (15 February)
‘No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential.’
Behaviour and influence
- Abbey Crawford: deInfluencing: A Cynical Business Cure? (14 February)
‘In a world where influence is currency, deinfluencing is a financial black hole that has potential to swallow even the mightiest of companies.’ - Andy Barr: The rise in De-influence marketing. What is it all about and what are the issues? We explain (14 February)
‘A de-influencer is a term used to describe individuals who are active on social media and aim to counteract the impact of influencers.’ - Scott Guthrie: TikTok’s de-influencing trend: a reminder of influence (13 February)
‘The word ‘Influence’ is often used interchangeably with ‘advocacy’. But influence is not always positive. Influencers are change agents. They help form or change the opinions of a distinct community. They alter behaviours. As such, influencers may hurt just as much as they may help a communicator’s cause. Advocates, on the other hand, are supporters.’
Internal communication
- Jenni Field: Effective internal communication for frontline workers in a post pandemic world (11 February)
‘Effective internal communications is vital if you want happy frontline workers during times of crisis or transition and with the right tools, it’s possible to successfully engage with your most important asset – your people!’
Media, digital and technology
- Rebecca Moss: 50 things you should know about digital PR (16 February)
‘Remember, people in this industry only share their best work. You don’t see the flops or the emails from clients disappointed by campaign performance. Keep doing what you’re doing, keep learning and keep producing cool, relevant content for your brands/clients!’ - Charlie Barker: ‘Ordinary’ investors aren’t ordinary – ignore them at your peril (16 February)
‘With so many key players in UK capital markets coming together so retail investors can access transactions previously shut off to them, momentum is clearly building.’ - Andrew Bruce Smith: Great Minds: Andrew Bruce Smith shares his thoughts ChatGPT (10 February)
‘It’s undeniable that Google themselves – along with pretty much the entire tech industry – has been taken aback by ChatGPT and the incredible combination of uptake of use and interest in it.’
#prstudent #CreatorAwards23
