This week in PR (18 February)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Very blustery and rain heading in this morning. Enjoying it now and work later. @MandyPearse on Twitter
Very blustery and rain heading in this morning. Enjoying it now and work later. @MandyPearse on Twitter

It happened this week

  • Storm Eunice: Why and how storms got their names is a triumph of public communication and public engagement by the Met Office since 2015. (Around the world hurricanes and tropical storms have been named for longer than this: Hurricane Katrina caused New Orleans to flood in 2005.) BBC Newsbeat explains.
  • Nick Clegg has been promoted to president of global affairs at Meta (the company that owns Facebook) elevating Clegg to the level of founder Mark Zuckerberg and chief operating officer Sheryl Sandberg (via The Guardian).

Industry / profession


Purpose and ESG

  • Sarah Bosworth: ESG: Communicating with clarity & credibility is crucial (15 February)
    ‘As the number of firms committing to Net Zero targets for 2050 grows, few CEOs can realistically expect to still be in the seat in 28 years’ time to see through these commitments. Instead, shareholders and stakeholders are pressing for progress that can be measured over the next 12 months, to hold leaders to their word and force the required investment and action.’
  • Kate Sandle: Just Transition (no date)
    ‘Taking action to mitigate climate change is essential but demands systemic thinking.  We need to consider the impact of climate action on our societies to create a sustainable economy.  And vice versa. ‘

Consulting, teams and careers

  • David Gallagher: Rising Star: Five Minutes With Sara Yussefi (14 February)
    ‘Based on my personal experience as a client, having worked with many agencies in the past years, one thing I would tell any agency or advisor: be 100% accountable for what you deliver to your client. Only deliver what you would deliver to the Queen of England, in your specific case.’

Gender, diversity and wellbeing

  • Ben Pang: Pay your graduates: low salaries are killing diversity in the PR industry (17 February)
    ‘For someone like me, who doesn’t come from a wealthy family, living on £23,000 in central London isn’t a possibility. This is even worse for those from BAME households, given that almost half are living in poverty. I was fortunate to secure a role in the Civil Service with a significantly higher salary.’
  • Imogen Shaw: LGBT+ History Month, Section 28 and schools (15 February)
    ‘LGBT+ History Month originated in the US in 1994, but in the UK, it began eleven years later, following an initiative founded by two British teachers and activists.’
  • Sebrina Kepple: The Pursuit of Equality (14 February)
    ‘Recruiting diverse candidates is a great start for all organisations. Diversity increases creativity and innovation as diverse workforces have wider backgrounds, cultures and experiences and are therefore able to better relate to and reach a wider audience. However, smart leaders don’t just stop at recruitment, they actively seek to develop and progress diverse talent into leadership roles.’

Public and third sectors

Politics, public affairs and public sphere 

  • Stefan Rollnick: Why political persuasion is so hard (16 February)
    ‘A huge U.S study from 2017 concluded that political campaigns were having ‘minimal persuasive effects’. To understand where our industry can do better, we need to know why it’s so hard.’
  • Stuart Thomson: More ‘and’ and less ‘but’ (16 February)
    ‘Successful public affairs is about offering solutions rather than just presenting insolvable problems. That means we must find ways of keeping the conversations going. That means using more ‘ands’ and less ‘buts’.’
  • Peter Tulupman: Trade Tuesday: The ‘Special Relationship’ (15 February)
    ‘America remains the UK’s number one trading partner, responsible for around 16.7% of the UK’s total trade.’

Planning, measurement and evaluation

Brands, content and creativity

Risk, crisis and reputation

  • Amanda Coleman: Time to ditch those statements (15 February)
    Developing media statements to respond to issues is important but it should not be the only way of communicating. It is time to push for media interviews to become a central part of the communication plan if we are really going to effectively deal with situations.’

Internal communication

  • Katie Macaulay with Jim Shaffer: IC at the sharp end [podcast] (no date)
    ‘Communication is not there just to talk, communication should be managed in such a way that it improves the performance of your organisation.’
  • Lauren Westmore: How Employers Can Support a Healthy Work-Life Balance For Staff in 2022 (16 February)
    ‘Remaining Covid-19 restrictions will be removed in England at the end of this month. Many workplaces have started encouraging employees back to the office. As the working world creeps back to normal, how can employers ensure they are supporting a positive work-life balance for staff?’
  • Advita Patel: What does the future of metaverse mean for communicators? (no date)
    ‘There may be some scoffing at the back of the room, but the metaverse and everything it involves should be taken a little seriously by communicators and business owners.’ 

Media, digital and technology

  • Matt Redly: Banking on the future: JP. Morgan enters the metaverse (17 February)
    ‘Alongside the launch of JP Morgan’s metaverse offering, the bank has released a report on the metaverse which argues that there is vast business potential around these virtual spaces.’
  • Ella Bradley: TikToptimisation: How to maximise your TikTok visibility (15 February)
    ‘Even better than staying current is being a step ahead: taking part in trends and challenges will only get you so far. With 68% of users being passive browsers (users who scroll through TikTok, but don’t necessarily interact), you want to be that account that stops scrollers in their tracks and gets them actively involved.’
  • James Donald: Is LinkedIn about to find the solution to political content on social media? (14 February)
    LinkedIn is testing an option that allows users to block political content from their news feeds. Other platforms will be watching the result of LinkedIn’s test keenly.’

#prstudent #CreatorAwards22

    • Jasmine Denike (LCC/UAL):
@jazzdenike very single but very loved  #valentinesday #vday #minivlog #londonlife #londonvlog #london #singleinlondon #single #selflove #uktiktok #prstudent This Will Be (An Everlasting Love) – Natalie Cole

    • Katie Coyne (Salford): 


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A post shared by Katie Coyne (@prwithkatiecoyne)

    • Ellie Jones (Liverpool John Moores): 


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A post shared by Ellie Jones PR (@elliejonespr)

  • Julie Mari (Solent): How can social media affect our self-concept? (17 February)
    ‘The ideal-self is the version of ourselves that we would like to be. This is why we follow icons we respect and admire on social media, some of whom reflect an ideal we aspire to.’
  • Elena Niculescu (Solent): The challenges of being a student and entrepreneur (16 February)
    ‘I find the PR course to be a lot more lively and interesting than Marketing with Advertising. The fact that the university works on ensuring that students are ready for the future makes me question if more universities do the same?’
  • Bethany Gough (Solent): What I learnt from organising a University wide event (14 February)
    ‘We were set a target of 100 students to attend the day by our lecturer, Sally. We were nervous about reaching this goal however, on the day we smashed this target with over 200 students attending the event.’