This week in PR (19 February)

About the author

Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Seaford, East Sussex @darylwillcox on Instagram
Seaford, East Sussex @darylwillcox on Instagram

Covid-19 and comms

Ethics, purpose and professionalism

Corporate and financial

Consulting, teams and careers

  • Owen Griffiths: Intern to a full time job: what I learnt at WA (18 February)
    ‘Despite just being an intern, there were expectations on me to commit to learning, to be intellectually curious, and to strive to deliver excellent work for clients.’
  • Charlotte West: How to be a good client in PR (15 February)
    ‘We hear and read a lot about what makes outstanding agencies, but I struggle to recall the last time I read anything about what makes a good client.’

Wellbeing, gender and diversity

  • Si Francis: 21 years on from the Section 2a fight (17 February)
    ‘Section 28 / 2a may be long gone now, but this was a hideous chapter in the history of Scottish life, orchestrated by Souter and his cronies. And whatever the result of a future independence referendum, it is further proof that Scotland will not become a socially-just, liberal paradise without hard work for those who believe in equality.’
  • Anonymous: Something told me “don’t give up” (14 February)
    ‘Mental health is just like physical health. It’s good to talk. For everyone else; not for me, that’s not who I am. I don’t need it, I’m an island, I’m strong, resilient, darkness is my friend. I’m different. Only, this time…’

Public and third sectors

  • David Ainsworth: The Kids Company judgment reveals some big issues for charities (15 February)
    ‘The decision is probably good news for the wider sector. Trusteeship already comes with very considerable responsibilities, and charities probably don’t want trustees to face potentially career-limiting sanctions any time a charity goes under.’
  • Suzie Evans: A time for renewal (12 February)
    ‘The new communication team in the United States’ White House has brought with them their own tone, style, and intent and it has been extremely interesting to watch. It has made me consider my own personal tone, style, and intent. I’ve been thinking a lot about whether I can truly say that I have been living my values.’

Politics, public affairs and public sphere

  • Christine Quigley: Electric vehicles: On a road to somewhere? (16 February)
    ‘Over the next few months, governments at a national and devolved level alike will be looking at how to get the economy moving again without sacrificing the environmental gains made in the past year.’
  • Stuart Thomson: Why Public Affairs is important in PR (no date)
    ‘At its heart, public affairs is about communication so is no different from other parts of PR.  But the audience that we deal mostly with, politicians, is very different.  Why?  Because they have to be elected.’

Risk, crisis and reputation

  • Paul Blanchard with Andy Coulson: Media Masters podcast (10 February)
    ‘The subject I am fascinated by – partly because I lived it myself for a while – is crisis. And in the situation we’re all in now, I guess it resonates more widely.’

Brands, storytelling, and influence

  • Scott Guthrie: Profile of Dominic Smales & the future of social talent [podcast] (17 February)
    ‘Back in 2010 [when Gleam Futures was founded] nobody was earning a living being a creator on social media and it was before the flood of influencers that are present today. What I was interested in was social media, and the revolution in reaching audiences.’
  • Orlagh Shanks: Five Ways We Are All Influencers (12 February)
    ‘An influencer isn’t always someone who promotes beauty products and the latest fashion trends and isn’t always someone who has millions of followers on social media.’

Internal communication

  • Rachel Miller: Podcast: How to work well with HR (15 February)
    ‘[In IC] you might be part of HR, report into HR, work alongside HR. I don’t have a preference for which one works well because it depends on the culture.’

Technology, media and digital

  • Claire Hall: How to write a business blog that Google will love (17 February)
    ‘When you choose your blog topic you want something to make people linger. Google gives the highest spots in its search results to blog posts and webpages that people take time to read (among other reasons, like whether your website is mobile-ready and the pages load fast).’
  • Daniel Lowther: The 10 Dos and Don’ts of B2B fintech PR (no date)
    ‘I spent some time canvassing clients, colleagues and friends in the industry to draw up a shortlist of the 10 Dos & Don’ts of fintech PR.’
  • Emma Rogers: Four Tips for a Successful Start to Instagram! (17 February)
    ‘DO NOT be that person who follows an account, then unfollows them as soon as they follow you back. Instagram is all about relationships, and that is not a good way to start your reputation.’
  • Chris Norton: Is this the beginning of the end of journalism as we know it? (17 February)
    ‘I firmly believe we still need strong journalism from a brilliant set of newspapers with plugged-in local journalists to get those stories we all crave. How important has the media been during the last twelve months? I would argue probably more important than ever and against Trump even more so.’
  • Paul Sutton with Vikki Chowney: The evolution of content marketing [podcast] (17 February)
    ‘The way we produce and plan content has changed dramatically, and for me it’s a breath of fresh air. When you look at the quality that’s being produced by people using their phones, working from home – that type of content is the future. It’s not necessarily lower in quality, but it’s not a million dollar ad that’s taken 18 months in planning.’
  • Neville Hobson: Civilising Wikipedia (14 February)
    ‘Behind the open system that defines Wikipedia lies a labyrinthine framework of rules, policies and unwritten customs that must be followed if you want to add or edit content.’

#prstudent #bestPRblogs

  • Eyula Koroma (Ulster): How medical racism has informed vaccine hesitancy (18 February)
    ‘Mistrust from some Black people in Black communities towards the COVID-19 vaccine results from a history of medical racism that isn’t being talked about nearly enough. Instead, we are scapegoated, blamed for holding up the overall vaccination progress without anyone asking the question ‘why?’
  • Holly Hamill (Ulster): Activism or Opportunism? (18 February)
    ‘In an age where taking no stance is a stance in and of itself, how can companies show that they’re worth our time and money without alienating publics?’
  • Annie Hilditch (Leeds Beckett): Broadening your Horizons (17 February)
    ‘I decided to study PR in order to retrain and to become more employable. Undoubtedly, I have gained these skills over the course of my studies, but I’ve also gained so much more. I am now part of a vibrant, current and constantly evolving community.’
  • Niamh Magee (Ulster): How many times can we reinvent the wheel? (16 February)
    ‘Stories are now featuring on Facebook, Snapchat, Instagram, Twitter and Linked In. So, the question would be how many stories can one person tell?’
  • Katie Hull (Sunderland): Tourism New Zealand x Social Influence (13 February)
    ‘Tourism New Zealand perfectly executed the campaign. The tone of the key message was a mixture of seriousness and humour with comedian, Tom Sainsbury featuring in the video message.’
  • Sophie Smith (Newcastle): Would You Try Baked Beans on Weetabix? (14 February)
    ‘Whether or not you agree with the combination isn’t the point in this social media post. The post was meant to be controversial and to encourage people to engage in debates about it.’