This week in PR (19 November)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Not a bad commute to 
@ManifestNewYork @AlexMyers on Twitter
Not a bad commute to @ManifestNewYork @AlexMyers on Twitter


  • Sarah Pinch, Alex Aiken and James Powell: Strategic communicators [podcast] (17 November)
    ‘A theme of this conversation will be the necessity of learning; the primacy of strategy over tactics; the need to provide a comprehensive communication service to the board; and the importance of internal communication.’

ESG, corporate and financial

  • Andrew Adie: Revving up for a net zero future? (18 November)
    ‘Royal Dutch Shell (soon to lose both the ‘Royal’ and ‘Dutch’ parts of its name) has announced it is simplifying its corporate structure, losing its dual listing and moving its HQ to London as a UK incorporated business. Part of the rationale for this is that it enables the company to restructure its assets and operations more easily for a net zero future.’
  • Luke Cross: What are the ingredients of a good ESG report? (16 November)
    ‘The launch of the ESG framework generated positive publicity for Hyde Housing, further enhancing its profile as a sector leader in social value and impact reporting.’
  • Fraser Schurer-Lewis: The Great Retention (no date)
    ‘Consider what really matters. According to the Harvard Business Review, 80,000 data points over 20 years told us what people value most at work is: value, purpose, certainty and belonging.’
  • Claire Barraclough: COP26: Getting closer to 1.5? (15 November)
    ‘Ambitious business and governments are moving on and are using COP26 to get agreements backed by finance. Alan Jope, CEO at Unilever is asking all 56,000 suppliers to be 1.5 degree aligned. This will become the new normal.’

Public and third sectors

  • Deepa Thomas-Sutcliffe: How to build trust in a team – 5 key insights (14 November)
    ‘Building trust in a team is critical to having a productive, empowering organisation culture and can help ensure the team collaborates as a high-performing team. From my experience I suggest five ways leaders can build trust in their teams.’

Politics, public affairs and public sphere

  • Scott Harker: The integrated rail review: Levelling up is easier said than done (18 November)
    ‘On the same day that he said that he had “crashed the car” over the Owen Paterson lobbying row, the Prime Minister is now facing accusations that his ‘Levelling Up’ agenda has come off the rails following the announcement of the Government’s long-awaited Integrated Rail Plan.’

Wellbeing, gender and diversity

Planning, measurement and evaluation

Consulting, teams and careers

  • Phillipa Chikwedze with Gemma Cook: Let’s chat comms podcast (15 November)
    ‘I work at TikTok, looking after consumer brand comms. In short, I look for global good news stories to tell.’

Content and creativity


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 Risk, crisis and reputation

Brands, celebrity and influence

  • Orlagh Shanks: The Ethics Of Online Influencers (15 November)
    ‘Ethical influencers are often the best to partner with and offer a very high return on investment. There are also the influencers known for their ‘good influence’ where they promote causes tackling climate change, plastic pollution and more.’

Internal communication

  • Katie Macaulay with Phil Dobson: Brain care: Mastering your mind [podcast] (17 November)
    ‘If you’re feeling a little frazzled as 2021 draws to a close, then please consider this episode as our gift.’
  • Jenni Field: What is internal communication? (18 November)
    ‘I would encourage leaders to think about where they can invest the most time and how employee engagement will be measured. That’s the biggest question for me – how do you measure it?’
  • Rob Yeldham: How to write about equity, diversity and belonging (16 November)
    ‘Alastair Campbell was recently reported as saying that using the right language feels like walking on eggshells. It can feel like a minefield. Concepts like white privilege can be triggering for people who do not feel that privileged.’

Media, digital and technology

  • Paul Campbell: Do telecoms journalists plan on attending MWC 2022? (18 November)
    ‘Babel spoke to journalists from a selection of international telecoms publications – Light Reading, TelecomTV, The Mobile Network,, Mobile Europe, Fierce Wireless, Vanilla Plus, RCR Wireless, Computer Weekly and Mobile News – about their plans for MWC 22.’

Academic and education

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