This week in PR (2 September)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

It happened this week



Purpose, climate and ESG

  • Louise Nicolson: Social Climbing (no date)
    ‘If you embed social responsibility in your culture, you will enhance your reputation, grow brand recognition, and retain customers and employees.  Considering social impact enhances profits but – most importantly – is simply the right thing to do, right now. ‘

Consulting, skills and careers

  • Tilson Pinto: Working Globally at CCgroup: A digital nomad experience (no date)
    ‘People who work a standard full time job at a corporation now make up the majority of digital nomads and on average hail from high-demand, high-tech backgrounds like IT, engineering, web design, creative fields and marketing.’
  • Emma Drake: Hive mind the comms (skills) gap in your strategy with a skills audit [podcast] (1 September)
    ‘We need to keep our skills up to date and stay competitive in our field of work. Many of us are in a state of perpetual education.’
  • Ben Smith with Andrew Bloch: PR pitches and M&A update [podcast] (30 August)
    ‘Typically the PR industry is pretty resilient to recession; often it actually does well in a recession or when there is some form of change.’ 

Gender, diversity and wellbeing

  • Elizabeth Bananuka: Pros We Love: Ben Roberts, Director, Harvard (1 September)
    ‘It seems like there’s a flurry of hiring diverse talent at the junior levels, but the upper echelons of management remain white only. We need a seat at the table, and we need role models.

Public and third sectors

  • Dan Slee: FUEL SURE: 22 things for public sector comms to worry about in the winter fuel crisis (26 August)
    ‘We already hear of nurses using food banks, firefighters also using the emergency food ration as well as civil servants. It’s no longer shocking news that food banks exist in modern Britain. So, what things do we have to plan for? Well, there’s a series of things some that will effect every sector and others that are sector specific.’

Politics, public affairs and public sphere

  • Max Sugarman with Rachael Clamp, Peter Geoghan and Andy Sawford: The current state of public affairs [podcast] (31 August)
    ‘I think of public affairs as activity aimed at engaging positively with policymakers and the policymaking process to shape the political and regulatory landscape in which you operate.’
  • Fraser Raleigh: Truss prepares for likely victory, but political threats loom on all sides (30 August)
    ‘If elected, Truss will only get one chance to make a first impression and the public will not give her much time to make it after a summer of being told to wait for a government plan to deal with energy price rises and spiralling inflation.’
  • Stuart Thomson: How to champion a local project [podcast] (no date)
    ‘There’s a need for creativity when it comes to funding local projects. Projects also need champions, especially local ones.’
  • Ed Amory: Navigating Change: How to save democracy (26 August)
    Democracy is failing global electorates, offering extreme populist choices from an ever shallower gene pool. The quality of democratic debate and decision making declines by the day. Lying has become acceptable, incitement to violence commonplace, corruption surprising when absent… Today the autocrats look like the winners.’

Crisis, risk and reputation

  • Amanda Coleman: Is this a crisis or just a set of circumstances? (29 August)
    ‘For ‘normal’ crisis situations there is an identified issue at the centre which often will have been caused by some external event or reputational challenge. It emerges at a defined point in time and an organisation will have to lead the response.’

Internal communication

  • Jenni Field: Why We Need To Stop Confusing Employee Engagement And Internal Communication (31 August)
    ‘Employee engagement can be one of many outcomes of internal communication, but there are many factors that contribute to it. This includes line manager relationships, whether people feel they are rewarded fairly, work/life balance, levels of trust in the leadership team and overall culture.’
  • Andrew Hesselden: Perspective in Communications (27 August)
    ‘Algorithms in social media feed us more of what we like (or more accurately, what keeps the ad revenues of the social media platforms healthy), but we lose perspective.’

Media, digital and technology