This week in PR (21 May)

It happened this week

 

Ethics and professionalism

Brilliant opening session from Luke Herbert @ClimateGroup encouraging us all to commit to #netzeroemissions #CIPRClimateComms pic.twitter.com/8Q4CQnaPTX

— Mandy Pearse (@MandyPearse) May 19, 2021

• Stella Bayles with Anthony Hayes: Ethics & doing the right thing in PR [podcast] (18 May)
  ‘There is inherent spin in what we do: everyone understands that. Communicators need to continue to be ethical because there is misinformation out there.’

• Stuart Bruce: PR industry must do more to fight climate misinformation (18 May)
  ‘My biggest concern is that climate change deniers are now a fringe minority, but my fear is using the term climate crisis will alienate the very people we need to persuade and encourage to change. It is aggressive use of language.’

Academic and education

Wow! So many people have enrolled on my @pracademy #cipr @CIPR_Global Foundation Certificate starting today. Wonder where their learning journey will take them to? pic.twitter.com/IafkgzGzMg

— Maud Davis (@maudiemo) May 17, 2021

ESG, corporate and financial

Investors are now asking "can I see the last three years of your accounts? And can I see your ESG plan?".@ClimateWise1 Founder, Steve Castree in our final session of the #CIPRClimateComms conference on why business should focus on their green recovery. pic.twitter.com/tt26ClX0kJ

— CIPR (@CIPR_Global) May 19, 2021

• Richard Bicknell: ESG: Forgetting to give the social a sporting chance (18 May)
  ‘Financial services as an industry has developed an unfortunate reputation for playing to the regulatory and moral whistle. Attempts to cast this aside has seen the meteoric rise in the importance placed on Environment, Social and Governance (ESG), both in terms of investment decisions and corporate citizenship.’

Consulting, teams and careers

We’re looking to expand our board of advisors at @ManifestGRP and would love to connect with experienced folks who are keen to help a bunch of misfits change the world. If you have any suggestions for who we should speak to fire away!

— Alex Myers (@AlexMyers) May 18, 2021

• Daniel Wood: Why are job applications like running in the Olympic 100 metres? (20 May)
  ‘The focus of a job application is to show what you can bring to the employer and their team, rather than the other way around.’
• Dan Gold with Jim Hawker: No office? No worries. Let’s go campervanning. [podcast] (19 May)
  ‘We needed to find another room somewhere, so decided to hunt down a campervan on
  Autotrader. Somehow the wife decided it was a good idea. It has never moved in the twelve months we’ve had it; wifi stretches to the pavement.’
• Hayat Rachi: Naomi Jones on building your network and being nosy (18 May)
  ‘I have to believe in what I am selling and love working in an industry which is making a difference and helping to tackle huge issues such as climate change. When I started in this role 12 years ago, very few journalists were interested in discussing environmental issues. Just look at where we are now.’
• Katrina Lockhart: Swimming in the deep end (18 May)
  ‘The best advice I received from my internship was that there are no fixed rules in PR. We all have to adapt and flow. People have different preferences, skills, and voices. It’s almost like an instinct of sorts.’
• Orlagh Shanks: 3 Financial Planning Rules Digital Nomads Must Follow (18 May)
  ‘You won’t have a pension pot that is boosted by an employer if you’re a digital nomad, so it’s up to you to start building some retirement savings.’
• Ashley Carr: Hybrid working is the new employment currency (18 May)
  ‘Over the past year, employees have proved that they can get the same job done at home just as well as they could within the office. Therefore, continuing the hybrid way of working as we move out of the pandemic is seen as a win-win for employees and employers alike, creating further trust and flexibility for both.’

Wellbeing, gender and diversity

• Jessica Pardoe: An Ode To Clocking Off (17 May)
  ‘Burnout made me lose my passion. It wasn’t just my passion for PR that I lost either. My experience with burnout has left me with permanent damage to my health.’

Public and third sectors

• Andy Mabbett: The first man who had the idea to use the internet in local government (19 May)
  ‘Twenty-five years ago on 14 May 1996, I gave a talk at the Society of Public Information Networks’ conference, on ‘The Internet as a marketing tool for local authorities’ – because back then, having a website was a novel thing.’

Politics, public affairs and public sphere

On today's Rail White Paper, just dug this out from @UKLabour's NPF report from 2014. Thought some of it sounded familiar… pic.twitter.com/PdH4GGU0YD

— Christine Quigley (Christine Ní Ċoigliġ) (@C_Quigley) May 20, 2021

• Joe Cooper: Government continues drive to move more civil servants – and money – out of London (19 May)
  ‘The government announced a further push to get the civil service out of London and into the rest of the country, with the Home Office and Department for Business, Energy and Industrial Strategy set to see more than 3,000 roles move to hubs in Stoke-on-Trent, Edinburgh and Belfast by 2025.’
• Paul Kelly: Could there be trouble brewing in the shires as a result of COP26? (19 May)
  ‘There is no escaping the fact that utility scale renewables projects require space to generate the requisite amounts of clean energy envisaged by the Government.’
• Will McGarrigle: Business rallying behind the G7 trade agenda (18 March)
  ‘It’s been an increasingly difficult time for global trade in recent years. Protectionism has been on the rise ever since the financial crisis, with restrictive trade measures on G20 imports up 30%.’

• Tiffany Burrows: Bartlet for America: Life lessons from the West Wing (18 May)
  ‘I have watched The West Wing from start to finish twice (that is nothing, I hear the die-hard fans say at the back) and am half-way through re-watching it a third time.’
• Charlie Pownall: What the UK’s exam grade results fiasco tells us about AI and algorithmic transparency (18 May)
  ‘Whilst the government appears reluctant to tackle some of the deeper challenges facing education, it has wisely scrapped the use of algorithms for next year’s exams.’

Risk, crisis and reputation

Today is a big day for us…all our shops are finally open and my office white board is blank. Over the last 15 months the board has been my mission control dashboard of crisis management. Calmer waters ahead hopefully! pic.twitter.com/nB5wsIDVUH

— James Timpson (@JamesTCobbler) May 17, 2021

• Amanda Coleman: Think the unthinkable (19 May)
  ‘The [National Audit Office] report provides a reminder about what is important in ensuring crisis readiness and in building an effective response. It doesn’t cover recovery but as we are not there yet that will need to be a report in the future.’

Brands, storytelling, and influence

• Scott Guthrie: Gymshark’s Calum Watson talks about building a 100-year brand [podcast]
  ‘Ben [Francis] is definitely a pioneer within influencer marketing. He was doing it eight years ago when Gymshark was set up.’

Planning, insight, measurement and evaluation

https://twitter.com/AmecOrg/status/1395064237471506432

Internal communication

• Jenni Field: Out in the Field (19 May)
  ‘The tangible output of The Field Model is a comprehensive report but talking through the findings added real value. With a direct and outcome-focused approach, Jenni offered guidance and strategic direction to get us to a better place. Insightful and with a natural instinct that is right, Jenni is also not afraid to tell it as it is!’

Technology, media and digital

• Simon Gentry: Is Spotify fair to artists? (19 May)
  ‘In recent years the way we buy and listen to music has changed beyond recognition.  It has joined the long line of newly digital industries.  Spotify is well on the way to becoming the dominant music streaming platform, in the Anglosphere at any rate.’
• Medha Pal: The GameStop and Robinhood saga from a B2B PR perspective (no date)
  ‘A lot of people involved in this saga were young, first-time investors, mainly steered by Reddit but also TikTok. If you think about TikTok as a social media platform, it’s the last place anyone could imagine you’d get your investing or financial advice from.’
• Belle Lawrence: Serious Social – Stop whispering into the void

  (18 May)
  ‘We know there are humans behind these brands, yet sometimes we experience a really poor level of customer service – or no response at all.’

• Ben Capper: 5 rules for using Twitter positively in 2021 (17 May)
  ‘The first couple of weeks of January 2021 were pretty grim. At a time where positivity was in short supply; and when getting through each day needed total focus; I decided to log out of Twitter on all my devices and delete the app from my iPhone and iPad. I vowed to leave it alone for at least a month. That month ended up being three months.

• Alex Hickson and Callum Taylor: Brand-Led & Data-Driven PR With Beth Nunnington [podcast] (17 May)
  ‘PR can be seen as something that’s fluffy and hard to measure. But with digital PR it’s much easier to take a data-led approach. If your client or brand is running programmatic data, you can use that data to see which media your audience is reading.’
• Neville Hobson: Travel in a time of Covid-19 (16 May)
  ‘As governments continue vaccination roll-outs across the world it’s becoming a pressing matter to figure out what a system of proof-of-vaccination would look like and that would be near-universally accepted almost everywhere you travel.’

#prstudent #bestPRblogs

This is our final weekly selection this academic year. We’re celebrating the achievement of the leading #prstudent bloggers and content creators on Thursday, and will be publishing the stats from the full year next Friday.

Comms students, #PR professionals and everybody interested in creativity and collaboration this way please!@LCCLondon PR students are incredibly excited to present "Look Up", a student-led event. Find out more & grab your ticket down below!#prstudenthttps://t.co/n60F7SY8fY

— BABETT KÜRSCHNER (@babettkurschner) May 19, 2021

• Eloise Newman (Solent): Top five things I have learned from my time studying PR at Solent University: Advice I wish I’d received as a first-year student (21 May)
  ‘I believe the blogging process has really improved my confidence to talk in a professional context about subjects at length, and has really developed my writing skills.’
• Katie Hull (Sunderland): It’s not goodbye! (20 May)
  ‘I will be carrying on blogging even after completing my studies. I have found an industry that I am super passionate about, and I will continue to support it in any way I can.’
• Piotr Boiwka (Newcastle): Behavioural science in PR – what makes the difference? (20 May)
  ‘Behavioural science is an emerging subject but already well-developed. It is impossible to explain it in a single blog post. Today I will introduce some fascinating theories and biases that could be useful in everyday communication job’

• Megan Laura Harris (Liverpool John Moores): #ThinkB4UPost – ‘The Circle’ launches a be kind campaign after hate messages on social media. (20 May)
  ‘For those of you who don’t know what ‘The Circle’ is, it is a reality game show that is based around social media. The contestants can either choose to be themselves or they can go on as a catfish, pretending to be whoever they want to be.’
• Sophie Smith (Newcastle): The PR Students Experience: Ella McLaren (20 May)
  ‘Ella loves studying PR as she thinks it really suits her skillset, she likes talking to people, she loves to write and enjoys planning. At the same time it is also challenging which means it isn’t boring for her.’

• Annie Hilditch (Leeds Beckett): Nightmare at… Airbnb (14 May)
  ‘In 2019 Airbnb offered one lucky couple to win a night sleeping a bespoke miniature Louvre Pyramid inside I. M. Pei’s actual Louvre Pyramid to celebrate its 30th anniversary.’