This week in PR (21 May)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Do you remember the good old days before the ghost town? We danced and sang, and the music played in a de boomtown. @woolfallalex on Instagram
Do you remember the good old days before the ghost town? We danced and sang, and the music played in a de boomtown. @woolfallalex on Instagram

It happened this week


Ethics and professionalism

  • Stella Bayles with Anthony Hayes: Ethics & doing the right thing in PR [podcast] (18 May)
    ‘There is inherent spin in what we do: everyone understands that. Communicators need to continue to be ethical because there is misinformation out there.’
  • Stuart Bruce: PR industry must do more to fight climate misinformation (18 May)
    ‘My biggest concern is that climate change deniers are now a fringe minority, but my fear is using the term climate crisis will alienate the very people we need to persuade and encourage to change. It is aggressive use of language.’

Academic and education

ESG, corporate and financial

  • Richard Bicknell: ESG: Forgetting to give the social a sporting chance (18 May)
    ‘Financial services as an industry has developed an unfortunate reputation for playing to the regulatory and moral whistle. Attempts to cast this aside has seen the meteoric rise in the importance placed on Environment, Social and Governance (ESG), both in terms of investment decisions and corporate citizenship.’

Consulting, teams and careers

  • Daniel Wood: Why are job applications like running in the Olympic 100 metres? (20 May)
    ‘The focus of a job application is to show what you can bring to the employer and their team, rather than the other way around.’
  • Dan Gold with Jim Hawker: No office? No worries. Let’s go campervanning. [podcast] (19 May)
    ‘We needed to find another room somewhere, so decided to hunt down a campervan on
    Autotrader. Somehow the wife decided it was a good idea. It has never moved in the twelve months we’ve had it; wifi stretches to the pavement.’
  • Hayat Rachi: Naomi Jones on building your network and being nosy (18 May)
    ‘I have to believe in what I am selling and love working in an industry which is making a difference and helping to tackle huge issues such as climate change. When I started in this role 12 years ago, very few journalists were interested in discussing environmental issues. Just look at where we are now.’
  • Katrina Lockhart: Swimming in the deep end (18 May)
    ‘The best advice I received from my internship was that there are no fixed rules in PR. We all have to adapt and flow. People have different preferences, skills, and voices. It’s almost like an instinct of sorts.’
  • Orlagh Shanks: 3 Financial Planning Rules Digital Nomads Must Follow (18 May)
    ‘You won’t have a pension pot that is boosted by an employer if you’re a digital nomad, so it’s up to you to start building some retirement savings.’
  • Ashley Carr: Hybrid working is the new employment currency (18 May)
    ‘Over the past year, employees have proved that they can get the same job done at home just as well as they could within the office. Therefore, continuing the hybrid way of working as we move out of the pandemic is seen as a win-win for employees and employers alike, creating further trust and flexibility for both.’

Wellbeing, gender and diversity

  • Jessica Pardoe: An Ode To Clocking Off (17 May)
    ‘Burnout made me lose my passion. It wasn’t just my passion for PR that I lost either. My experience with burnout has left me with permanent damage to my health.’

Public and third sectors

Politics, public affairs and public sphere

Risk, crisis and reputation

  • Amanda Coleman: Think the unthinkable (19 May)
    ‘The [National Audit Office] report provides a reminder about what is important in ensuring crisis readiness and in building an effective response. It doesn’t cover recovery but as we are not there yet that will need to be a report in the future.’

Brands, storytelling, and influence

Planning, insight, measurement and evaluation

Internal communication

  • Jenni Field: Out in the Field (19 May)
    ‘The tangible output of The Field Model is a comprehensive report but talking through the findings added real value. With a direct and outcome-focused approach, Jenni offered guidance and strategic direction to get us to a better place. Insightful and with a natural instinct that is right, Jenni is also not afraid to tell it as it is!’

Technology, media and digital

  • Simon Gentry: Is Spotify fair to artists? (19 May)
    ‘In recent years the way we buy and listen to music has changed beyond recognition.  It has joined the long line of newly digital industries.  Spotify is well on the way to becoming the dominant music streaming platform, in the Anglosphere at any rate.’
  • Medha Pal: The GameStop and Robinhood saga from a B2B PR perspective (no date)
    ‘A lot of people involved in this saga were young, first-time investors, mainly steered by Reddit but also TikTok. If you think about TikTok as a social media platform, it’s the last place anyone could imagine you’d get your investing or financial advice from.’
  • Belle Lawrence: Serious Social – Stop whispering into the void

    (18 May)
    ‘We know there are humans behind these brands, yet sometimes we experience a really poor level of customer service – or no response at all.’

  • Ben Capper: 5 rules for using Twitter positively in 2021 (17 May)
    ‘The first couple of weeks of January 2021 were pretty grim. At a time where positivity was in short supply; and when getting through each day needed total focus; I decided to log out of Twitter on all my devices and delete the app from my iPhone and iPad. I vowed to leave it alone for at least a month. That month ended up being three months.
  • Alex Hickson and Callum Taylor: Brand-Led & Data-Driven PR With Beth Nunnington [podcast] (17 May)
    ‘PR can be seen as something that’s fluffy and hard to measure. But with digital PR it’s much easier to take a data-led approach. If your client or brand is running programmatic data, you can use that data to see which media your audience is reading.’
  • Neville Hobson: Travel in a time of Covid-19 (16 May)
    ‘As governments continue vaccination roll-outs across the world it’s becoming a pressing matter to figure out what a system of proof-of-vaccination would look like and that would be near-universally accepted almost everywhere you travel.’

#prstudent #bestPRblogs

This is our final weekly selection this academic year. We’re celebrating the achievement of the leading #prstudent bloggers and content creators on Thursday, and will be publishing the stats from the full year next Friday.

  • Megan Laura Harris (Liverpool John Moores): #ThinkB4UPost – ‘The Circle’ launches a be kind campaign after hate messages on social media. (20 May)
    ‘For those of you who don’t know what ‘The Circle’ is, it is a reality game show that is based around social media. The contestants can either choose to be themselves or they can go on as a catfish, pretending to be whoever they want to be.’
  • Sophie Smith (Newcastle): The PR Students Experience: Ella McLaren (20 May)
    ‘Ella loves studying PR as she thinks it really suits her skillset, she likes talking to people, she loves to write and enjoys planning. At the same time it is also challenging which means it isn’t boring for her.’
  • Annie Hilditch (Leeds Beckett): Nightmare at… Airbnb (14 May)
    ‘In 2019 Airbnb offered one lucky couple to win a night sleeping a bespoke miniature Louvre Pyramid inside I. M. Pei’s actual Louvre Pyramid to celebrate its 30th anniversary.’