This week in PR (22 April)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.


Purpose and ESG

  • Lucy Walton: Beyond Data and Metrics (no date)
    ‘In the realm of ESG it’s easy to get wrapped up in the data.  The introduction of legislation to combat greenwashing has heightened the focus on quantifying and reporting progress.’

Consulting, teams and careers

  • Carly Cook: A ‘great resignation’ or just a comms love story? (19 April)
    ‘This was my ‘One Day’ awakening. My comms love story. I finally realised that the work I’d always done for free was actually what I enjoyed most and naturally gravitated towards in every job that had preceded.’

Gender, diversity and wellbeing

  • Jenni Field, Advita Patel and Trudy Lewis: Hybrid working and the impact on women and underrepresented people [podcast] (15 April)
    ‘I have been very privileged in my career to have had line managers who have supported my ambitions to grow and develop as a leader and to put me forward for opportunities, even when I felt I wasn’t quite ready for them.’

Politics, public affairs and public sphere 

  • Devi Santosh: What’s on the agenda as the PM visits India? (21 April)
    ‘India wants greater opportunities for Indians to live and work in the UK. Any trade agreement will be dependent on relaxing rules and lowering costs for Indian students and professionals coming to the UK.’
  • Joe Cooper: Mental health reform back on agenda as Government begins consultation on 10 Year Plan (21 April)
    ‘Over the next twelve weeks, the Government will be consulting with patients and industry on how to improve mental health services across England, with the ultimate goal of putting mental health on an equal footing with physical health.’
  • George Pitcher: In defence of Justin Welby (21 April)
    ‘Rwanda is all about being out of sight and therefore out of mind, subcontracting British responsibility to humanity, as Welby observes. It’s difficult to think of anything less emulative of the Easter story.’
  • Emily Wallace: Two years later, what have we learnt (20 April)
    ‘Business is global, this won’t change, but how we communicate, trade, deliver services and manage risk will.’
  • Dafydd Rees: Global Economic Headwinds – Facing Hard Choices and an Uncertain Future (19 April)
    ‘Here in the UK, it is the cost-of-living crisis and the impact of inflation which will define the long-term political fortunes of the current UK Government.’
  • Reg Hoare: Lies, damned lies and vranyo (no date)
    ‘This culture of deception originates from the Russian concept of “vranyo”. This is a term derived from one of two Russian words for lies. Put simply, it means this: “When I lie to you, you know I’m lying to you, I know you know I’m lying and I still lie to you.”’
  • Robyn Evans: Local election briefing – Wales (14 April)
    ‘Unlike in England, all council seats in Wales are voted for in one go with a First Past the Post voting system. The political make-up in Welsh local government has been mixed since the last local elections, with 11 of the 22 councils in No Overall Control and so run by coalitions.’

Planning, measurement and evaluation


Brands, content and creativity


Behaviour and influence

Internal communication


  • Katie Macaulay: Five lessons learned from 100K downloads (21 April)
    ‘The Internal Comms Podcast has been downloaded more than 100,000 times in more than 55 countries. According to Buzzsport, based on our weekly downloads, the show is in the top one per cent of all podcasts worldwide.’

Media, digital and technology

  • Emma Drake: Seven ways to use the media in your B2B PR strategy [podcast] (21 April)
    ‘Press releases are an excellent way to get information to journalists. Just make sure they’re not a sales pitch, and you’ve answered the key questions. It’s not just another way of getting content out: it does have to be newsworthy.’
  • Paul Sutton with Jenny Karn: Why do you still have a Facebook page? [podcast] (20 April)
    ‘Not every brand has to have a Facebook page in 2022. People on Facebook are not necessarily looking to hear from large B2B brands in that channel.’
  • Aby Hawker: How to Handle a Twitter Pile-on (19 April)
    ‘According to the UK Government’s new Online Safety Bill social media users could face up to two years in prison for participating in Twitter “pile-ons”.’
  • Tom Flynn: Tesla Twitterstorm – Musk makes Twitter an offer it should refuse (14 April)
    ‘Twitter has survived and thrived due to its evolutionary development. A Musk-led revolution runs the risk of ruining this flawed but wonderful platform forever.’

#prstudent #CreatorAwards22


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