This week in PR (22 June)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

@Watchingwiththeworld London-based friends including PR graduate Adam Burns (second from right) have been watching the World Cup with fans of each nation at different locations in London.
@Watchingwiththeworld London-based friends including PR graduate Adam Burns (second from right) have been watching the World Cup with fans of each nation at different locations in London.

News in brief


Our calendar of events now appears on a separate page

Thought leaders: Pick of the posts

These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to or @pr_place

Business / profession

  • Rich Leigh: We’re going down to 4-day work weeks, without cutting pay (21 June)
    ‘Technology was supposed to give us a better work-life balance. If anything, it’s made it worse. I think that getting rewarded for being good at your job has been replaced by a culture that celebrates being wedded to your job, above all else.’
  • Claire Simpson: Optimism in the face of adversity? (20 June)
    ‘There was also significant debate over which roles would be hardest hit by AI. Though the general consensus pointed to those at a junior level. In a bottom-heavy industry, particularly within the consultancy landscape, it’s worrying this alone hasn’t sounded the alarm bells.’
  • Chris Lawrance: Is PR the new marketing? (20 June)
    ‘[Our] capability in creating compelling and non-salesy content combined with new technology-led media platforms means that PR is no longer just about building relationships and enhancing brand credibility.’
  • Kevin Taylor: Public Relations: charity begins at home (20 June)
    We [iprovision] are a PR charity that doesn’t get enough PR and therefore lacks awareness within the industry. We are also a benevolent fund that doesn’t have a big enough fund to spend much money on its own marketing.’
  • Padraig McKeon: For an event to work, it’s the experience that matters, not the staging (17 June)
    ‘About a month ago, Paul Sutton posted a blog about the concept of the conference in which he concluded, correctly in my view, that we “can and should do better with public relations and communications conferences”. I would suggest that putting a focus on providing authentic, people centred experiences as he and Laura have done with each of Digital Download and PRFest respectively is a great start and a guide for others to follow.’
  • Nigel Sarbutts: The Festival of Public Relations is the Great Re-Energiser (16 June)
    ‘Partly because it is quite a small conference (about 80 people each day) and partly because the room is intimate, presentations are very personal and the questions after are detailed.’


Measurement and evaluation:

Careers and skills

  • Ella Minty: Attend, Listen, Learn & Share (21 June)
    ‘Coming from an introvert, this may surprise you: couch learning and online study can never ever beat the actual takeaways and adrenaline rush you get from attending an event; they simply can’t.’
  • Tove Nordström: How do we find our purpose and use it to do good? (21 June)
    ‘Creating’ a purpose, as a CSR initiative or to show your company is doing good through a partnership with a charity, isn’t quite the same as developing an honest purpose where the core business model can create true impact.’
  • Jennifer Sanchis: Public Affairs: Top tips for your Brexit communication (20 June)
    ‘While scenario planning exercises act as guides to action and help us think about the implications of the different situations, communication professionals also have to redefine their roles by acting at a more strategic level and see Brexit as an opportunity for the profession as a whole rather than a challenge.’
  • Chris Lee: How to write an ‘About us’ page (no date)
    ‘If anyone is still unclear on what you do after the first paragraph, you are failing to communicate at a really critical moment in that customer or influencer’s experience with you.’
  • John Brown: Why I think work/life balance is a rubbish phrase [vlog] (18 June)
    ‘Instead, what I try to achieve is a work-life blend.’
  • Jana Fickerova: How can I persuade someone to do something? (15 June)
    ‘A simple stat like that may bring the message closer to home, but there’s more to it – one in four people in England are going to need a blood transfusion at some point in their lives.’

Campaigns and creativity

  • Katie McKee: How a sausage dog with wings helped increase voter turnout for a pilot scheme (21 June)
    ‘“Bring your poll card to vote on Thursday 3 May 2018” was basically our mantra for about six months. Boring as that sounds, sticking to that clear instruction really helped as it made it difficult for people to get confused. It must have worked as almost all people brought their poll card to vote.’
  • Maja Pawinska Sims: Cannes Lions: Overcoming Bias And Barriers To Creativity (21 June)
    ‘We all know there are complete shits in every organisation who are a nightmare to manage. Managing that dark talent in a creative industry is a major task, because these people are often the most creative.’

Gender and diversity

Internal communication

  • Annabel Dunstan: Internal Evolutions: The Future of Internal Communications is Bright (19 June)
    ‘On one front, agreement is unanimous: One hundred percent of respondents believe that IC will become more valued in the boardroom during the next decade.’
  • Natalie Henderson: Integrating an internal communication function and setting it up for future success (18 June)
    ‘The challenge of the intranet relaunch was one of the biggest of my career and I’m proud that I could do it in record time and achieve the level of engagement we did, so quickly.’
  • Frank Dias: TheBigYak: my first communications unconference (17 June)
    ‘Our discussions went on to the internal vs external news challenge, where employees are hearing about internal news externally before hearing about it internally first. A challenge which connects nicely back to the trust point – who do I trust to deliver comms of interest to me?’
  • Katie Macaulay: The future of content (15 June)
    ‘The world is awash with content. This is potentially bad news for us as internal communicators. Why? Because we are competing against a wall of noise.’
  • Helen Deverell: Why internal communicators need a strategy (17 June)
    ‘Internal communicators need to be able to adapt to our ever-changing organisations. Again, I agree, but I don’t believe a strategy stops you from doing this. It should be a living document that evolves as the organisation does.’

Media and digital