This week in PR (22 September)
About the author
Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.
News in brief
- The University of Oxford has appointed Rasmus Kleis Neilsen to the new post of professor of political communication
- Many enjoyed the Twitter banter between the Natural History Museum and the Science Museum. If you missed it, catch up here.
- Voting is open in the Just Giving charity of the year awards
- The CIPRInside annual conference is on 1 November. Here is the agenda.
- September 4-29 is AMEC measurement month #amecmm
- Register for a webinar on 27 September: Identifying influencers and stakeholders: a data driven approach
- Next year’s PR Festival is in Edinburgh on 14 and 15 June 2018. You have until 31 October to offer to speak.
Pick of the posts
These are the editor’s pick of posts about public relations this week. Recommendations are welcome to email@example.com
- Drew Benvie: Launching Battenhall’s 5th annual FTSE 100 social media report (15 September)
‘While Twitter use dropped by 2% for the FTSE 100s, Instagram is on the up and is now being used by 46% of these organisations.’
- Mike Love: ‘Is he one of us?’ (15 September)
‘PR people who work in-house are part of teams who have broader responsibilities and concerns. Their job is to bring PR expertise as outsiders into the business but to be part of that business as insiders.’
- Jenni Field: The five rooms of internal communication (15 September)
‘We know that the CEO does not always think about internal comms when they think about their communications function… But what they do think about is corporate reputation and risk.’
- Robert Gage: Want a PR career? It’s OK to follow your heart… (17 September)
‘Final words for those starting out – yes, you must follow your head, but it’s also essential to follow your heart too.’
- Barri Rafferty: My Travels Reveal Six Communications Trends (19 September)
‘Last year we could not hire video talent fast enough, and this summer we are finding the focus is back on earned media experts.’
- Mark Weiner: Public Relations: The Sword and the Shield (20 September)
‘Public Relations serves most organizations as its sword and shield, monitoring emerging issues to help address threats and to pursue opportunities.’
- Victoria Ford: Collaborating in a field in Dorset (20 September)
‘From campfire stories to our keynote speaker, CommsUnplugged was filled with sharing and storytelling.’
Here’s our pick of the best posts by those studying public relations and/or aspiring to work in PR.
- Claire Simpson (Aston, 4): Does PR have a communication problem? (14 September)
‘We’re constantly having to try and prove our worth as communication professionals, the importance of using effective evaluation metrics and proactively challenging the idea we have no impact on a company’s ‘bottom line’.’
- Catriona McAllister (Greenwich, 2): We’re all human (17 September)
‘Have you ever thought about those people doing those terrible things – what are they thinking? Why do they so desperately need to have their voices heard?’