This week in PR (24 May)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Conference and awards day! @holmesreport #in2summitemea #sabreawardsemea @sparklypinchy
Conference and awards day! @holmesreport #in2summitemea #sabreawardsemea @sparklypinchy

In the news

      • SABRE awards winners: H+K Strategies was named EMEA Consultancy of the Year. Here’s a link to all the winners.
      • Facebook removed more than three billion fake profiles in the six months to March 2019 (BBC reports). 

Research and academic

  • European Communication Monitor: 2019 results have been released, showing the challenge faced by communicators to be trusted. ‘Results show that communication professionals experience low levels of trust in their line of work. The profession is only trusted by two third of top executives (67 per cent), and by a minority of influencers and bloggers (47 per cent), journalists (39 per cent) and ordinary people (27 per cent).’ The full report is available at  

Insights and opinions: Pick of the posts

These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to or @pr_place

Purpose and professionalism

  • Orlagh Shanks: What Even is PR in Today’s World? (22 May)
    ‘How can I tell someone what PR is when I don’t really know myself? For me, it seems that public relations is now too broad a term.’
  • Alex Malouf: Zain and the art of values-based branding in Ramadan (18 May)
    ‘I’ve often talked about the importance of telling a story through values, be it in advertising or through narrative-building. And yet, it still surprises me how few brands in the Middle East are looking to move beyond simple product marketing to embrace a bigger cause.’

Consulting, careers and skills

Public and third sectors

Gender, diversity and wellbeing

Brands and influence

Trust, crisis and reputation

Internal communication

  • Katie Macaulay with Martin Fitzpatrick and Matt BattenInternal comms at the sharp end – recorded at IoIC live [podcast] (22 May)
    ‘For the season finale of The Internal Comms Podcast, I travelled to Bath for the Institute of Internal Communication’s annual conference – IoIC Live. I wanted to get the inside track on two of this year’s conference presentations from Martin Fitzpatrick at B&Q and Matt Batten, formerly at the Royal College of Nursing (RCN).’
  • Martin Flegg: The IC Citizen Manifesto (19 May)
    ‘A movement needs a manifesto. A statement of intent which sets out what the movement stands for and what those who follow can do to support it.’
  • Rachel Miller and Joshua Howell: Ten takeaways from the PRSAConnect conference (19 May)
    ‘As a first-timer to this conference, I hoped to attend a high-quality event with great educational offerings and plenty of excellent opportunities to network with fellow Internal Communication (IC) professionals. I’m thankful to report that the conference did not disappoint.’

Campaigns and creativity

  • Jessica Pardoe: A £4,500 Mistake Worth Making? (18 May)
    ‘The unintentional coverage this mistake has generated has been far and wide, and I think it’s fair to say that Hawksmoor has handed it tremendously too.’

Research and evaluation

Technology and AI

Media and digital

  • Samantha Summers15 examples of great online PR – Insight Blog (22 May)
    ‘We decided to put our brains together to celebrate some of the best online PR campaigns OF ALL TIME (or at least since the emergence of the world wide web).’


  • Gabrielle Lane: What PR pros need to know about SEO (22 May)
    ‘“Having an SEO mindset for the curation, distribution and measurement of content has to be the way forward, because it drives efficiency and measurability, and it shows your worth as an agency,” said Hawker. “PR is moving away from more traditional media into content marketing.”
  • Rax Lakhani: No comment? (20 May)
    ‘For an industry that supposedly champions audience engagement, interaction, conversation and the spreading of ideas, PR does very little to facilitate discussion amongst its practitioners.’
  • Marcel Klebba: Lessons Comms School taught me (20 May)
    ‘In total, we’ve gathered over 500 students and practitioners and had over 400 active members. This is something we’ve been emphasising throughout all Comms School sessions — you can do anything with a supportive and strong community.’
  • Deb Sharratt: 10 ways PR can nail a broadcast pitch (19 May)
    ‘Public relations can be done very successfully without using media relations, yet media relations does not exist without PR.’