This week in PR (24 November)
About the author
Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.
News in brief
- The CIPR has welcomed the following as chartered practitioners following an assessment day in London: Caroline Black, Stuart Bruce, Matthew Davies, Nicola Eyles, Tom Howard, Sara McCracken, Victoria Moffatt, Sarah Roberts, Kathryn Robertson Ballotta, Caroline Sharp and Kevin Taylor. Candidates were assessed on their competencies in ethics, strategy and leadership.
- ‘Public relations pioneers’ Tom Watson and Paul Noble have been awarded Honorary Fellowships of the CIPR by CIPR President Jason MacKenzie for their ‘outstanding contribution to public relations practice’. They are co-authors of Evaluating Public Relations, now in its third edition.
- Those shortlisted for the Douglas Smith award for best young public affairs practitioner are: Samuel Evans, Cavendish Communications; Philippa Alway, Lodestone Communications; Natasha Silkin, PB Consulting; Liz Moore, PLMR; Rhiannon Sanders, The Whitehouse Consultancy; Tanyka Davson, Weber Shandwick. The winner will be announced on 14 December.
- Shortisted for Vuelio’s 2017 blog awards in the PR, Media and Communications category are Marcel Klebba; Natasha Courtenay-Smith; Neville Hobson; PR Careers; PRexamples; Stephen Waddington.
- Doncaster Council comms team has received plaudits for its gritter naming thread. The winning names: Gritsy Bitsy Teeny Weeny Yellow Anti-Slip Machiney and David Plowie.
- Red Consultancy’s fundraising Match for Mo is next Tuesday, 28 November
- Comms 2.0 #UnAwards17 event, Birmingham, 1 December 2017
- Here’s the link to the CIPR State of the Profession survey 2017/18. The questions apply to those currently working in public relations roles and is not restricted to CIPR members.
- An evening for NHS communicators – internal communications, free event, London, 25 January 2018
- PR: Back to the Future CIPR Marcoms Group event on 23 January 2018
- The World Public Relations Forum 2018 is in Oslo, 22-24 April 2018. Here’s the call for papers.
- ICA Preconference: Authentic Communication, Trust, Dialogue, and Society, Prague, Czech Republic, 24 May 2018. Abstract submission deadline 1 December 2017.
- Barcelona International Critical PR Conference is on 2-3 July 2018. Deadline for submissions 1 March 2018 (email email@example.com)
- International History of Public Relations Conference is in Bournemouth, 11-12 July 2018. Deadline for the call for papers is 18 December 2017 (email firstname.lastname@example.org)
- Women in the media: Who creates the news? Call for book chapters.
Pick of the posts
These are the editor’s pick of posts about public relations this week. Recommendations are welcome to email@example.com
- Stephen Waddington: Public relations in 2018 (19 November)
‘There’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. A strong interchange between theory and practice is critical to the development of our profession.’
- Gini Dietrich: Content Creation Series: Integrating Owned Media with Earned (21 November)
‘Now that you know what your priority keywords are, how many searches there are, and if you can compete, you will create content that is highly strategic.’
- Karan Chadda: 10 alternative Christmas gifts for public relations practitioners (21 November)
‘Here are nine light-hearted suggestions. The tenth is very serious indeed.’
- Paul Seaman: Lessons from Paperchase’s retreat: corporate cowardice predates social media (21 November)
‘Everything [Stop Funding Hate] does is aimed at closing down the freedom of speech and the economic viability of the tabloids it despises for expressing political views it opposes.’
- Arianne Williams: Leadership without words: Lessons from an Orchestral Conductor (21 November)
‘Understanding how your team – or your orchestra – is growing is essential in knowing how to manage and lead them.’
- Scott Guthrie: 12 top influencer marketing predictions for 2018 (21 November)
‘Brands will have to pay to ‘amp’ their influencers’ reach with paid promotion.’
- Jenni Field: Adoption, Ninjas and Rules; thoughts from Smile London 2017 (21 November)
‘It’s time to have a better conversation about engagement online and what good really looks like.’
- Ella Minty: Stop defining PR as ‘campaigns’: it is so much more than that (22 November)
‘I want to move away from the definitions and think long and hard at what we, those who work in the many areas of PR, actually do. Do we only do campaigns? It would be foolish to think so.’
- Rachel Miller: 31 books to help you learn about communication (23 November)
‘Here are some books I recommend to help you learn about internal communication, PR, culture and related subjects.’
- Mike Love: A few thoughts on getting it right when briefing a speaker (23 November)
“If you want me to read it out, put it on page one.”
Here’s our pick of the best posts by those studying public relations and/or aspiring to work in PR.
- Orlagh Shanks (Liverpool John Moores, 3): Nasty Gal Pop-Up Store Launch London (17 November)
‘I’ve only been living in London five months and I can’t believe the events I’ve been to and the celebrities that I’ve seen. The Nasty Gal pop-up launch was definitely up there with the GQ Awards.’
- Ellie Tyrrell (Greenwich, 2): The new driving force in public relations: Colin Byrne (17 November)
“Whilst on the one hand there is fake news and negativity, there is hope. Business people, must change their attitude and tap into their social media selves”
- Olivia McAleenan (Ulster, PG): Make the most of your mobile by making a movie… (20 November)
‘Little did I know how impactful a video could be to promote a product or make a company’s website stand out from their competitors.’
- Claire Stinton (Ulster, 3): PR student survival guide (21 November)
‘All those articles and textbooks that your lecturers keep telling you to have a look at – start actually looking at them and reading them. Read them twice if you can.’
- Lauren Hill (Ulster, 4): Harvey Weinstein: Protected by PR (22 November)
‘In a just world, Harvey Weinstein’s actions are indefensible, yet Weinstein defended them when he issued one of the strangest public apologies I have ever read.’
- Hannah Martin (Ulster, 4): The Fearless Girl (23 November)
‘When I look at her, I see myself. I see 8 year old me playing games of British bulldogs against the boys, determined to win, never for a second doubting that I could.’