This week in PR (25 June)

It happened this week

Thrilled to share with you that tonight I became the President-elect of @iabcuki. Can't wait to work with our new President @LauraDesert and the rest of the incredible board. And thanks to @Sarah_Futurum for leading us through an unexpected year! We've achieved so much. pic.twitter.com/Ri36TwRKtt

— Simon Monger, SCMP (He/Him) (@SimonMonger) June 24, 2021

• ‘UK Team Wins Cannes Young PR Lions Competition: Hope&Glory’s Gigi Rice and Elle Bellwood are the first UK winners of the international competition for young PR creatives’ (PRovoke News)

https://twitter.com/Welsh_PR/status/1408149710230233104

Academic and education

ESG, corporate and financial

• Jenni Field: Why we’ve signed up to support the Better Business Act (21 June)
  ‘The campaign has been brought about by a failure to align company or shareholder interests with employees, customers, communities and the environment.’

Consulting, teams and careers

https://twitter.com/TelcoGeek/status/1406549201434169344

• • Ben Smith: Scott Wilson, President Europe & Africa at BCW Global on the PRmoment Podcast (23 June)
    ‘There is no let up in interest from clients in the ESG-purpose-sustainability space which is probably self-evident. More interesting, there’s an ongoing interest in what I would call business transformation: employee engagement and employer brand.’
  • AJ Hesselink: Agencies must ditch self-inflicted siloes to deliver for clients in a social-first world (22 June)
    ‘It’s time for agencies to walk the talk. Social first means a client first structure. While every agency leader talks about ‘content being king’, integration and driving innovation –  they can’t preside over empires fit for a bygone era and be surprised when clients seek more agile solutions.’

Well this is all a bit surreal. I’m on the 35 under 35 women in business list alongside some very clever people ❤️ @MT_editorial #MTWomenInBusiness https://t.co/1xiXnOUjDr

— Sara Collinge (@SaraCollinge) June 24, 2021

Wellbeing, gender and diversity

https://twitter.com/rebechuana/status/1408128495063031809

• Dan Jones: Mental wellbeing and resilience (24 June)
  ‘I was struck at 2021’s PRFest how often the subject of mental health came up in our conversations. Our industry has shown incredible flexibility in adapting to the changes and challenges of the Covid-19 pandemic.’

“As an industry which has been striving for a seat at the table we should be able to speak from a position of knowledge & authenticity. That can only happen if we stop being tokenistic" – @Sudha1404.

We've launched our Equity & Inclusion Advisory Council: https://t.co/cBlcnwBgUb pic.twitter.com/L10sp9FGeO

— PRCA (@PRCA_UK) June 23, 2021

Public and third sectors

Thanks to ⁦@UKgovcomms⁩ colleagues for their work on updating and launching the GCS Strategic Communication guide yesterday. 150 colleagues listened to advice on delivering great #StratComms from concepts like the 4Is & SALT to ‘ends, ways & means’ https://t.co/1drOpT9yZl

— Alex Stuart Aiken (@AlexanderAiken) June 25, 2021

• Dan Slee: SURVEY: The looming iceberg that’s facing public sector comms (22 June)
  ‘Alarming rates of stress, mental health and physical health remain as a hangover from those months of hard work when people pushed themselves to the limit.’

Politics, public affairs and public sphere

• Sian Jones: The row over the ‘One Britain One Nation’ anthem underlines the Union’s fragility (24 June)
  ‘The Government will be hoping that the outrage this week is largely synthetic, and not representative of a wider shift in sentiment towards the Union.’
• Tiffany Burrows and Andrea Tognoni: Where do you see yourself in 5 years’ time? The Brexit Edition (23 June)
  ‘Fast forward five years and… the UK has seen three Prime Ministers, two general elections, countless negotiations and delayed deadlines, high drama in Parliament and the courts, and slogans galore, with Brexit lurking in every nook and cranny of our politics.’
• Simon Gentry: Johnson in the red corner, vs. Sunak in the blue corner, the budget battle has begun (21 June)
  ‘Borrowing to get the country through a global pandemic and the largest economic disruption since World War II is one thing, borrowing to spend on projects with uncertain rates of return is something else.’

• Carmen Bell, Julian Graham and Jasmin Gabel: Constructive Tension: Resetting Transatlantic Relations under Biden (21 June)
  ‘Biden’s address to the Munich Security Conference earlier this year revolved around his willingness to not only restore American global leadership, but recognise Europe as a key player standing alongside him.’
• Laura Sears: Is renting the new buying? (21 June)
  ‘New research from agents Hamptons has revealed that it’s cheaper to rent a home than it is to buy one, with the average tenant paying £1,054 a month compared to the £1,125 repayment made by an average first-time buyer with a 10% deposit.’

• Liam Baker: Marx, Engels, Lenin… Southgate? (21 June)
  ‘In reality, football has always been political. It is a game that has provided the battleground for ethnic and religious sectarianism, been used to embarrassingly signal the authenticity of major politicians (David Cameron’s confusion between Aston Villa and West Ham comes to mind), and nearly had one of its own – Brian Clough – become a Labour candidate in the 1980s.’
• Jordan Mullan: The future of Stormont looks increasingly uncertain (18 June)
  ‘The surreal nature of the last few weeks even makes the potential return of Arlene Foster as First Minister a distant prospect – that really would be a political comeback like no other.’

Campaigns, creativity and behaviour

Internal communication

Why #employeeadvocacy is broken in many companies, and three tips on how to put it right. pic.twitter.com/Zrf7kVxiya

— Phil Szomszor (@philszomszor) June 24, 2021

• • Rachel Miller and Jenni Field: A clear line of sight – understanding the role of the line manager (23 June)
    ‘There are 12 takeaways in the full report but the four big themes that emerged were: gaps in communication skills, matrix management impacts line manager happiness and engagement, the need to enable line manager autonomy (not just empowerment), and a requirement for the quality of content from internal communication teams to be improved.’

Technology, media and digital

• Nicole Mezzasalma: How to get started on Twitter Spaces (24 June)
  ‘Launched to a very small test group in November, Spaces has slowly but surely evolved over the last few months to become a true contender in the social audio field.’

• Ana Mendoza: Instagram algorithm: how it works and how to beat it (no date)
  ‘To give users a personalised experience, Instagram ranks content through machine learning based on your past behaviour, resulting in each user seeing a different timeline, even if you follow the same accounts.’

https://twitter.com/NathanBickert/status/1407603838174076933