This week in PR (25 May)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Clevedon pier (@oysays on Instagram)
Clevedon pier (@oysays on Instagram)

News in brief

  • This week we reached peak GDPR, and the subject even tipped into hilarity. But here’s the crunch: those emails may not have been necessary according to the Guardian.
  • The CIPR’s AI in PR panel has published its analysis of the likely impact of technology including artificial intelligence on public relations practice. ‘AI is about to massively change our lives. The public relations profession needs to keep up. We need more experience with these tools and more critical reviews to learn how best to use them and their limitations.’
  • PR Week has announced its list of 30 under 30 2018.
  • Britain’s top young journalists have been recognised in the MHP 30 To Watch Awards.
  • Victoria Tomlinson, CEO of Northern Lights, has launched a new venture. Called Next-Up, it aims to support senior executives to find a role and a purpose as ‘unretirees’. Reported in the Yorkshire Post.


Our calendar of events now appears on a separate page

Thought leaders: Pick of the posts

These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to [email protected] or @pr_place

News commentary:

Business / profession

Careers and skills

Gender and diversity

Internal communication

  • Rebecca Roberts: How tackling the curse of knowledge is key for internal comms (24 May)
    ‘Internal networks don’t always flow the way we think they will. Messages don’t necessarily cascade down to teams despite whatever management structure is in place.’
  • Rachel Miller: How to be a trusted adviser (23 May)
    ‘I’ve written this many times on my blog over the years, but if you want to be a trusted adviser, don’t just say the C word (Comms).’
  • Jackie Le Fevre: Are the words on the wall your values? (18 May)
    ‘In your experience, are core values generally lived? In my experience they are not. In my experience to live core values is much easier said than done.’
  • Advita Patel: It’s good to talk (18 May)
    ‘With this constant noise around us it’s important to take some time out for yourself and evaluate your mental health regularly.’

Media and digital