This week in PR (26 January)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Rome. Photo by Abi Bunce (@abibunce on Instagram)
Rome. Photo by Abi Bunce (@abibunce on Instagram)

News in brief

  • Trust is word of the week. Facebook’s news feed update was designed to prioritise trustworthy publishers; and Edelman released its 18th annual Trust Barometer report to coincide with the World Economic Forum meeting in Davos (#WEF18). Social media companies were among the biggest losers.
  • Foxs bid to take full ownership of Sky has been provisionally blocked by regulator the Competitions and Markets Authority.
  • The Government’s announcement of a National Security Communications Unit to tackle ‘fake news’ has been welcomed by the CIPR.
  • A Dublin hotel owner has publicly rejected an ‘influencer’s’ request for a free stay. If I let you stay here in return for a feature in your video, who is going to pay the staff who look after you? Who is going to pay the housekeepers who clean your room? The waiters who serve you breakfast?’ 
  • Golin London MD Bibi Hilton succeeds Mary Whenman as president of Women in PR


Thought leaders: Pick of the posts

These are the editor’s pick of posts about public relations this week. Recommendations are welcome to or @pr_place

#prstudent #bestPRblogs

Here’s a very useful resource for PR students and graduates:

And here’s our pick of the best posts by those studying public relations and/or aspiring to work in PR.

  • Jenny Martin (Ulster, 4): Creating a dementia friendly community (26 January)
    ‘As if organising an official Launch wasn’t enough work, we decided to run an event every single day that week, and what better week then Dementia Awareness Week  – we held Afternoon Tea, a Memory Walk and a Quiz to name but a few.’
  • Aiobheann McCormack (Liverpool John Moores, 3): What is CSR, though? (24 January)
    ‘The negative image of CSR is that it is simply another box that needs checked; a ‘saving face’ mechanism where companies do just enough to slip through the ‘Bad Guy’ label.’
  • Daniel McGrenaghan (Ulster, 4): Placement year. Nothing to be Concerned about! (25 January)
    ‘My manager told me I would be taking control of the London Marathon for the year. This was a major responsibility for me in the Community Fundraising team.’
  • Joe Cullen (Manchester Met, PG): PR specialisms – internal communications (24 January)
    ‘What was also fantastic to see, were so many experts sharing best practice and advice to the profession and promoting IC’s strategic significance.’
  • Una McHugh (Ulster, 4): Putting the Heart into Placement (23 January)
    ‘After the most amazing year I left with a newfound love for the Third Sector.’
  • Anna Haughian (Ulster, 4): Ryanair: What Went Wrong?  (22 January)
    ‘From reading and listening to press releases and news reports on this scandal, it is clear that Ryanair tried to blame everyone and everything but themselves from the beginning.’
  • Claire Simpson (Aston, 4): A year of blogging (21 January)
    ‘So here it is. A round-up of some of my favourite PR blogs which if you’re not following already you really should…’