This week in PR (26 June)

About the author

Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

She’s still there 😍 A solo walk round London today because I’ve missed it so much. Deserted trains, masks, distancing, most stuff shut, quiet streets, still the most beautiful city in the world. @sparklypinchy
She’s still there 😍 A solo walk round London today because I’ve missed it so much. Deserted trains, masks, distancing, most stuff shut, quiet streets, still the most beautiful city in the world. @sparklypinchy

News in brief

  • Ofcom’s Online Nation 2020 report shows the continued rise of internet use in the UK. The report reviews the past 12 months and is not limited to the lockdown period.
  • Rachel Friend, until the start of this year UK CEO of Weber Shandwick, is joining W Communications (PR Week).
  • Barri Rafferty is stepping down as global CEO at Ketchum to head corporate communications at Wells Fargo, with Mike Doyle replacing her at the Omnicom PR firm’ (PRovoke Media).

Academic, education and training

Covid-19 comms

  • Kat Harrison-Dibbits: Creating content to celebrate an anniversary… in lockdown (24 June)
    ‘‘Audience as advocates’ is an idea I’m obsessed with – it’s only an extension of good old fashioned word of mouth, but it’s the aspect of comms that can most often be overlooked by colleagues looking for a flashy piece of content or a glitzy national feature.’
  • Dan Slee: Guides and resources for communicators during COVID-19 (23 June)
    ‘If you’re expecting to be told what to do as a communicator you’re going to be in for a big old shock. Being agile and thinking on your feet is going to be a big skill. However, the publication of guides as a starting point for you is a really helpful port in a storm.’
  • Stephen Waddington: Lockdown creative industry awards 2020 (23 June)
    ‘I don’t think there’s any need for any awards this year. The individuals and organisations that have excelled during the COVID19 are all in plain sight.’

Wellbeing, gender and diversity

  • Arun Sudhaman with Jessica Hope: Podcast: The Rise Of Africa-Focused Tech Agency Wimbart (24 June)
    ‘All of our business comes from Africa. I don’t think we’ve had any white candidates, though we will as we grow. Colleagues feel that working at Wimbart is a safe space where they can be themselves without being labelled as the ‘angry black woman’.’
  • Paul Sutton with Tiffany daSilva: How to beat imposter syndrome [podcast] (24 June)
    ‘I’m the first person in my family to go to university, to go to grad school, to work in tech, to live on my own, so I didn’t want to fail because people were watching me. And then going into a unicorn startup where people were doing these amazing things…’
  • Gihan Hyde: How to start a conversation about racism and unconscious bias (19 June)
    ‘Here are my recommendations on how to start the conversations and gauge if your team member or colleague has suffered from racial injustice or unconscious bias, by either yourself of anyone else in the organisation.’

Purpose and professionalism

Virtual events

Consulting, teams and careers

Public and third sectors

  • Mark Ford: Communicators – social care needs you (23 June)
    ‘With positivity in short supply, it’s a good time to focus on glimmers hope. Social care is headline news again, it’s slap-bang in the public and political consciousness.’ 

Politics, public affairs and public sphere

  • Jason Mackenzie: It’s time for more political drama (23 June)
    ‘I’m privileged to call politicians of differing political persuasions my friends. I believe that we are well served (by and large) by our Members of Parliament in Westminster, both those on the government benches and those opposite. I believe that they want the UK to be a better place. They want healthcare, education, housing, social justice, the defence of the realm and a robust economy. They just have different ideas about how government ought to deliver those things, and different priorities.’

Risk, crisis and reputation

  • Amanda Coleman: A risky business (25 June)
    ‘As communicators are we risk takers or risk averse? Being an effective communicator means you are a problem solver and alongside that you have to be prepared to take a few risks.’

Internal communication

  • Katie Macaulay with Jenni Field: Leadership in unprecedented times [podcast] (24 June)
    ‘It brings joy to everyone in internal comms that I’m probably the first [CIPR] president specialising in IC. It brings a different perspective to the team at CIPR.’
  • Adam Fuss: Toward a New Employee Value Proposition – Part 1 (22 June)
    ‘Earning recognition as an employer of choice has increasingly meant a need to focus on the employee value proposition (EVP) as a unique contract or deal – a relationship, if you will – between an organization and its employees.’

Technology, media and digital