This week in PR (27 October)
About the author
Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.
News in brief
- The CIPR has backed the Global Alliance’s offer to lead a global conversation around public relations ethics
- The PRCA Digital PR and Communications report, published this week, explored the extent to which content creation is the responsibility of PR and comms teams among other issues and trends.
- Laurna Woods, chief executive of Beattie Communications since 2002, has been shortlisted for CEO of the Year in Scotland by HR Network magazine.
- A reality TV star was in breach of rules about product promotion on social media. BBC reports that Geordie Shore’s Marnie Simpson used hidden advertising on Snapchat.
- Next year the CIPR will celebrate its 70th anniversary. Here’s how you can contribute to a publication.Pitch submission form (deadline 3 November)
- The World Public Relations Forum 2018 is in Oslo, 22-24 April 2018. Here’s the call for papers.
- International History of Public Relations Conference is in Bournemouth, 11-12 July 2018. Deadline for the call for papers is 18 December 2017 (email email@example.com)
- Next year’s PR Festival is in Edinburgh on 14 and 15 June 2018. You have until 31 October to offer to speak.
- FuturePRoof Edition 3 will focus on the NHS at 70. Details to follow.
Pick of the posts
These are the editor’s pick of posts about public relations this week. Recommendations are welcome to firstname.lastname@example.org
- Liz Bridgen: Embracing the backstage of public relations (20 October)
‘In public relations literature, public relations is often only discussed as a ‘thing’ or in the abstract; the individual is frequently forgotten.’
- Simon Francis: How comms can help transform charity transparency (20 October)
‘If charities are serious about improving their fundraising reputation, much more must be done to build the reputation of their fundraisers.’
- Alex Malouf: Edelman’s Ethics Standards – Why Context and Oversight Matter (21 October)
‘The PR industry must do more to better grasp cultural nuances, and adapt its thinking appropriately to serve different geographies, governance models and civil societies.’
- Dan Slee: LISTED: The 55 skills a comms team needs in 2017 (21 October)
‘I’ve divided this into nine areas. Everyone should get the strategic. Everyone needs the core skills.’
- Amanda Coleman: So much more (22 October)
‘The World Health Organisation will serve as a good case study to demonstrate how communicators can bridge the gap between the organisation and the public.’
- Mark Borkowski: With the Weinstein revelations, the tide is turning on media protection of stars (23 October)
‘The journalist behind the New York Times investigation is Ronan Farrow, son of Mia and well-known for his public estrangement from father Woody Allen.’
- Lisa Gibson: In the thick of mad men today? (24 October)
‘I have a deep respect for Siobhan Sharpe, the fictional PR consultant who has the good fortune to have the BBC on her client list.’
- Jo Fawkes: Truth and lies in Pamplona (24 October)
‘When opinions cannot be distinguished from facts, when there is no universal standard to determine truth in law, in science, in scholarship or in reporting the events of the day.’
- Claire Foster: A Day in the Life (no date)
‘We [Direct Line] only recruit people from non-redbrick universities and pay them more than the London living wage to promote diversity and inclusion in the industry.’
Here’s our pick of the best posts by those studying public relations and/or aspiring to work in PR.
- Jessica Pardoe (Liverpool John Moores, 3): Using LinkedIn to your advantage (20 October)
‘LinkedIn is surprisingly full of really helpful people.’
- Orlagh Shanks (Liverpool John Moores, 3): #PlacementSeries: How to write the perfect cover letter (20 October)
‘No one wants to read a boring cover letter that is just a replica of your CV in paragraphs. Write some things that you haven’t mentioned in your CV or go into greater detail about something that you have mentioned.’
- Lucy Ndlovu (Leeds Beckett, PG): Ending ‘period poverty’: The ground breaking campaign that found its voice in Leeds (22 October)
‘What is happening with the campaign now? A lot! Below are some of the ongoing and proposed actions that are making this campaign a success.’
- Yana Miladinova (Bournemouth, 3): TEDxBrighton: Searching for utopia (23 October)
‘Whether the challenge is in education, disabilities, mental health, globalisation, or LGBT, creativity can offer a solution.’
- Rebecca Toolan (Ulster, PG): This Little Piggy Made A Blunder (24 October)
‘It’s polarising, but it draws attention.’
- Annie Shivers (Ulster, 4): With great power comes great responsibility… (25 October)
‘PR is all about persuasion! It’s not a dirty word, it’s not a word that should be whispered in the dead of night in a dark lit alley.’
- Lucy Hayball (Bournemouth, 3): Placement diaries: making the most of it all (26 October)
‘I don’t quite know what I expected from this placement experience but I feel so lucky that my first ‘proper job’ is one that I’ve fallen in love with.’