This week in PR (28 January)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

It’s definitely getting lighter in the evenings… @sparklypinchy on Instagram
It’s definitely getting lighter in the evenings… @sparklypinchy on Instagram

ESG, corporate and financial

  • Louise Nicolson: How do you do? (26 January)
    ‘Pick a target: net zero by 2030.  Or 2040.  Carbon emissions reduced 50% by 2025.  Choose carefully. But don’t stop there.  It’s one thing saying you’ll reduce your carbon footprint.  It’s another to explain how this will happen.’

Consulting, teams and careers

Gender, diversity and wellbeing

  • Aby Hawker: Calling all trans talent – we want you! (25 January)
    ‘At TransMission PR we believe the only way to positively influence the narrative, when it comes to understanding gender diversity, is to ensure trans and non-binary people are an integral part of the conversation.’
  • Arun Sudhaman: Podcast: Elizabeth Bananuka On Five Years Of BME PR Pros (25 January)
    ‘I lost a lot of client work when I started talking about diversity. No one wanted to hire me. I got trolled aggressively. I got called the N word more than 40 times on Twitter. A lot of White people were telling me I’m wrong.’
  • Jessica Pardoe: Things We Can Do To Encourage Mental Health Conversations In PR (21 January)
    ‘In recent years, I’ve seen so many companies improving their perks, from 4-day working weeks to mental health days and prolific maternity, paternity and even paw-ternity leave. This is in no doubt due to the increased talk and need for better workplaces, and I’m proud that the PR industry is pioneering the way forward in this new way of working.’

Public and third sectors

Politics, public affairs and public sphere 

  • Pearce Branigan: The Blue and the Gray (27 January)
    ‘With his premiership facing its most serious challenge yet, the question for weekend is whether the Prime Minister will bend to the will of the critics within his party and use the relaxing of COVID-19 restrictions to return his leadership to the vision he sold to the UK in 2019.’
  • Peter Jones: Leadership on a precipice (26 January)
    ‘We are about to enter a new, less predictable political phase in Westminster. The landscape of decision makers and influencers looks drastically different to that of twelve months ago and anyone seeking to influence change will need to navigate it with care.’
  • Arabella Moore: 2022 – a landmark year in global health? (no date)
    ‘By October 2021, healthcare workers had delivered more than 7 billion doses of the COVID-19 vaccine globally, just 10 months after the first COVID-19 vaccine received approval.’
  • Stuart Thomson: The critical role of select committees (26 January)
    ‘The primary role of Committees in the Commons is to hold government departments to account. The inquiries they undertake can examine the spending, policies, and administration of departments.’
  • Tiffany Burrows and Fraser Raleigh: Another day, another party. And another set of sore heads in No.10. (25 January)
    ‘The least worst option for No.10 may prove to be ripping the plaster off this week by backing the publication of the Gray report in full and hoping that the police investigations rumble on quietly in the background over the coming weeks and months without dragging the Prime Minister in personally.’
  • Charlie Rattigan: Housing hold-up (24 January)
    ‘The Government has set an ambitious target for 300,000 new homes per year and one million new homes by 2024.’
  • Beth Park: Is this last chance saloon for levelling up? (21 January)
    ‘This all comes back to an urgent need for Government to define what ‘levelling up’ means, in a way that people can understand, and which actually has a tangible, positive impact on their day-to-day lives.’

Consulting, teams and careers


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Brands and creativity

  • Mark Borkowski: As the Gateway to Hell is to Turkmenistan, so TOWIE is to Essex (27 January)
    ‘There’s a logic to the decision for Essex to rebrand and distance Itself from TOWIE; the county is inarguably so much more than fake tan, nouveau riche nightlife and relationship dramas. But the decision-makers must be careful about throwing the baby out with the bath water.’

Planning, measurement and evaluation

  • Tillie Holmes: How to Develop a PR Measurement Framework (27 January)
    ‘It’s worth repeating that planning is critical. When brainstorming your goals, here’s a little guidance and what you should be thinking about.’

Risk, crisis and reputation

Behaviour and influence

Internal communication

Media, digital and technology

  • Stuart Bruce: 10 great viral news explainer tips for PR (27 January)
    ‘These 10 viral news explainer tips for PR and communications professionals are inspired by how Ros [Atkins] and the BBC create their viral news videos.’
  • Darryl Sparey: NFT Marketing: Best of luck getting that cov, mate! (no date)
    ‘Treat Charles Arthur with the care, concern and carefulness that you would expect to treat the handling of weapons-grade plutonium.’
  • Dan Slee: DREAM ON: Technology dreams that haunt us (24 January)
    ‘I was a journalist for 12-years and sometimes I still have newspaper-related anxiety dreams. In the dream, I can’t scribble the story fast enough in my notebook to ring the copytaker and phone through the story ahead of the panic of an upcoming deadline. I struggle with an intro and I can’t read my words back.’

Academic and education

#prstudent #CreatorAwards22

    • Jasmine Denike (LCC/UAL):
@jazzdenike Here’s a date w a fun, respectful guy #datinginlondon #minivlog #vlog #dailyvlog #londonlife #uktiktok #selfridges #fyp #singleinlondon #prstudent ♬ Little Bitty Pretty One – Bobby Day

  • Julie Mari (Solent): Should the world of influencing and product placement be more tightly regulated? (27 January)
    ‘The Autorité de Régulation Professionnelle de la Publicité has proposed deontological rules to better regulate this profession and its practices. For example, it has made it compulsory to mention commercial collaboration in 2019.’
  • Elena Niculescu (Solent): The right to protest (26 January)
    ‘This bill wanted to give ‘’police new powers to stop protests in England and Wales if they are deemed to be too noisy and disruptive.’’ which doesn’t sound like it had balance as a factor. How much power should they have?’
  • Bethany Gough (Solent): Is the easing of restrictions a distraction technique from the Downing Street parties? (26 January)
    ‘In December 2021 a video of the former press sectary Allegra Stratton in a mock press conference was released. In the video (which was from December 2020), Stratton was seen to be making a joke out of the Christmas party which happened in Downing Street earlier the same month. At the time, the restrictions in London prohibited indoor gatherings. After this came out, Stratton left her position, but again looking back now it must have been frustrating for her to leave the role knowing about the various gatherings which took place.’