This week in PR (3 December)

It happened this week

“I’m very proud to take on the role of vice-chair of the PRCA at this pivotal moment for our industry."

We're delighted to announce @GraylingPR Global CEO @sschole as our new Vice-Chair.

Reaction from @Ingers1975: https://t.co/lDZ7o8E85J pic.twitter.com/uellRT5Nfl

— PRCA (@PRCA_HQ) December 2, 2021

Profession and purpose

Just got this from @CIPR_Global to say thanks for being part of the UK's professional PR community for the past 15 yrs. Proud to have completed my CPD & maintained my Accredited Practitioner status yearly since 2006.

Cheers to the next 15 years and beyond.#CIPRMemberversary pic.twitter.com/rS0pEqWTPb

— Toju Ogbe (@TojuOgbe) December 1, 2021

• Paul MacKenzie-Cummins: The non-reversible and non-negotiable customer decision making processor (2 December)
  ‘Businesses are moving away from the ‘make us famous’ approach to PR because their customer base is looking, nay demanding, something that has more meaning.’
• Paul Sutton with Koray Camgoz: 3 Key Challenges for Public Relations in 2022 [podcast] (1 December)
  ‘In the wake of COP26, PR professionals are going to find themselves challenged more on climate issues. Yet the industry has a knowledge deficit when it comes to climate.’

ESG, corporate and financial

Getting ready for my keynote speech on #ESG and the role #internalcommunication play to bringing it to life. Thank you @feiea_info @IoICNews @SuzannePeck12 @smiley_rn for inviting me to be part of this wonderful #award event #peopleandplanet #purpose pic.twitter.com/7rndehaNl9

— Gihan A.M Hyde (@Gehanam) December 2, 2021

• Vicki Marinker with Robbie Somerville: A review of COP26 and the evolution of the ESG agenda [podcast] (3 December)
  ‘I think it’s really interesting how much the [climate] conversation has advanced: how prominent it is in everyday life and in the media.’
• Bob Huxford: The UK’s IPOs are no turkeys (30 November)
  ‘This would suggest that UK has seen a lot of good quality businesses listing in 2021 and that the London markets remain in good health.’

Public and third sectors

• Ross Wigham: Behaviour change comms (2 December)
  ‘As we move into yet another stage of the pandemic behaviour change has become the holy grail in public health communications.’
• Hayat Rachi: Michael Addley on Covid-19 comms going into winter 1 December)
  ‘Our stock has risen among our frontline staff during the pandemic, with many beginning to understand the value that a good Communications Team can bring to an organisation.’
• Dan Slee: SURVEY: The price paid by public sector communicators is revealing itself (1 December)
  ‘20 months into the emergency the heavy price paid by communicators is becoming clear.’

Politics, public affairs and public sphere

Tory MPs give up adviser jobs ahead of expected rules change https://t.co/4vMFuCHuVf

— Stuart Thomson *Public Affairs* (@Redpolitics) December 2, 2021

• Tiffany Burrows: The power of trees (2 December)
  ‘The UK Government has committed to trebling tree planting rates by the end of 2024, and this week announced a new coastal community forest in Cumbria, which will see up to 150 hectares of trees, woodlands and forests planted in the area.’
• Mark Wall: Happy Taxpayer (30 November)
  ‘As a comms professional, how can I help move this reluctance to pay [taxes] into a rejoicing to participate?’
• James Surallie: One small step for Labour, one giant leap for Keir Starmer? (30 November)
  ‘Calling in some of Labour’s more well-known politicians shows Starmer’s intent to reach voters and mount a visible and public-facing chalenge to government.’
• Ciaran Gill: Trade Tuesday – Red steel: Nick Thomas-Symonds MP appointed as the new Shadow Trade Secretary (30 November)
  ‘Keir Starmer MP has said that the party would seek to “make Brexit work” and yesterday confirmed that Thomas-Symonds, in his new trade role, would play a central role in the development of this new strategy.’
• Thomas Messenger: Political Insider: The Labour Reshuffle (no date)
  ‘Yesterday’s reshuffle showed that Starmer is emboldened in his position and is no longer nervous about making some of the necessary changes required to make the Labour Party electable again.’

Wellbeing, gender and diversity

https://twitter.com/SandyDownsPR/status/1466032285413781513

• Megan Hogg: Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of ‘Squid Game’? (29 November)
  ‘Of Netflix’s top ten most-streamed shows, 40% were either shot of conceptualised in a country where English is not the dominant language.’
• Ben Smith with Sarah Waddington and Stephen Waddington: A discussion about the lack of working class people working in public relations [podcast]
  ‘The creative industries as a whole are missing 250,000 working class voices. What’s happening, in short, is we’re becoming a bit of a closed shop unless you have money and influence networks.’

Planning, measurement and evaluation

• Richard Bagnall: Francis Ingham wins AMEC’s highest individual award (1 December)
  ‘Francis knows that for #publicrelations to succeed, meaningful  measurement of its effectiveness is critical if we’re to demonstrate the value of our work.’

Consulting, teams and careers

• Harry Shackleton: What can employers do about the ‘Great Resignation’? (30 November)
  ‘Arguably nowhere has seen a bigger reevaluation than the world of work, with both employees and employers having to reconsider what it is they are looking for and offering.’
• Tillie Holmes: B2B Summit 2021: The Changing World of Business-to-Business Marketing (part 1) (29 November)
  ‘While B2B communications are largely based on facts and rational criteria, since Covid, the demand is for personal, candid, and authentic communications.’

https://twitter.com/LucyMcGetts/status/1465630499829948421

Risk, crisis and reputation

Fascinating introduction from Chris Tucker, chair of @CIPRCrisisComm, at today’s #CIPRClimateComms event.

Comms challenge of #ClimateCrisis is how to turn concern into action. Research suggest messaging has to:

1. confirm fears
2. demonstrate impact
3. point to solutions pic.twitter.com/OMrrlRU7XR

— Jon Gerlis (@JRGerlis) December 1, 2021

Internal communication

BMW hires UK agency for internal comms work #pr #comms https://t.co/Fja8zy2Ugx pic.twitter.com/vlIpAFbUIy

— PRWeek UK (@prweekuknews) November 26, 2021

• Emma Drake with Jenni Field: Strategic Internal Communications: How to go from chaos to calm [podcast] (2 December)
  ‘The thing to think about is what’s going on inside your organisation. Are you experiencing elements of chaos? That would then determine the issue of communication.’
• Rachel Miller: What Twitter’s CEO wrote to employees in his resignation letter today (29 November)
  ‘Smart move sharing the news internally first – always a golden rule of effective internal communication.’
• Caroline Elgood: Why IC pros need to know your employees (29 November)
  ‘Can you find out when most people are likely to read your comms?
• Martin Flegg: Blind Faith (28 November)
  ‘For some internal communicators this organisational blind faith can be reassuring and comforting, enabling them to avoid the inconveniences of being judged by harder measures, such as tangible outcomes and organisational impact.’

Media, digital and technology

When everyone thinks your story is brilliant but you literally just rewrote a press release pic.twitter.com/72H2Cj8IXS

— Hannah Al-Othman (@HannahAlOthman) November 30, 2021

• Katy Howell with Domenica Di Lieto: Serious Social – China: The social innovator, opportunity and trendsetter [podcast] (2 December)
  ‘All of these social media channels have been driven by consumer behaviour. Now you have a plethora of channels.’
• Jonny Atter: Instagram Brands 100 – a blockbuster year for video (1 December)
  ‘TikTok is starting to appeal to more brands, and 73% of the top 100 brands are now active on the platform, with 58% publishing weekly or more more frequently.’

Academic and education

The inaugural meeting of the @GregsAnne fan club in Huddersfield. Everyone in public relations practice has been influenced by Anne’s writing, practice, teaching and research. Honoured to celebrate her wisdom and excellence ❤️ pic.twitter.com/jcnSwVSWd0

— Stephen Waddington (@wadds) December 2, 2021

 

#prstudent #CreatorAwards22

• Lily Harrison (Solent): A Controversial Christmas Ad: Can Societal and Organisational Benefits Be Simultaneous? (2 December)
  ‘If it helps prevent the marginalisation of the LGBT+ community, then who cares if the organisation benefits simultaneously?’
• Elena Niculescu (Solent): Breaking news in music (2 December)
  ‘Clearly Adele’s team is on fire because her album became the year’s fastest selling album, and surpassed Taylor Swift.’
• Andrea Carbonell (Solent): The impact of food advertising on childhood obesity (1 December)
  ‘Research has found strong associations between increases in advertising for non-nutritious foods and rates of childhood obesity. Most children under age 6 cannot distinguish between programming and advertising and children under age 8 do not understand the persuasive intent of advertising.’

• Julie Mari (Solent): My experience of studying abroad and why you should too (1 December)
  ‘Going to study abroad is an incredible experience. It is very enriching culturally, linguistically, and personally because I truly discovered new facets of my personality that I had never suspected and I blossomed.’
• Bethany Gough (Solent): Should there be international regulations on social media to protect users? (29 November)
  ‘In my opinion, it is impossible for social media organisations to regulate all content which gets posted on to their platform.’
• Jasmine Denike (LCC/UAL): 

@jazzdenike more hell week & trying the league #fyp #minivlog #datinginlondon #prstudent #theleague #single #uktiktok #londonlife #londontok #vlogmas #londongirl ♬ Roadside (feat. AJ Tracey) – Mahalia