This week in PR (3 September)

About the author

Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Spectator sport is back! I am at The Cricket! England v India, Fourth Test day 1. 🍻 🏏
@sparklypinchy on Instagram
Spectator sport is back! I am at The Cricket! England v India, Fourth Test day 1. 🍻 🏏 @sparklypinchy on Instagram

Profession and ethics

  • Lucy Beldon: How to improve accessibility in communications (1 September)
    ‘While it may feel as though we are living in a digital-first world, to be truly inclusive and accessible consideration must be given to how to include and engage those on both sides of the digital divide.’
  • Stuart Bruce: PR ethics – PRCA and CIPR warn UK government to tell the truth (28 August)
    ‘Both UK PR bodies have rebuked the UK government’s Department for Health and Social Care for breaching PR ethics by issuing a ‘New Hospital Programme Communications Playbook’ to NHS trusts that tells them to deliberately lie and mislead by pretending that major refurbishments or newly built wings at existing hospitals are ‘new hospitals’.’

Academic and education

ESG, corporate and financial

  • Louise Nicolson: Tug of War (no date)
    ‘Meaningful business sustainability is focused, innovative and complex enough to address business’ five capitals – the financial, manufactured, social, natural and human cost and impact of your company. This takes time and resources. And bravery.’
  • Andrew Adie: Purpose on Payday (27 August)
    ‘If business wants to avoid being accused of greenwash then it has to have a plan to make meaningful, positive change to the environment by cutting carbon output, switching to sustainable resources, cutting waste and pollution and helping drive sustainable consumption – not just saying it aspires to do so in 30 years.’

Consulting, teams and careers

Wellbeing, gender and diversity

  • Rhea Mathew: The only one in the room – reflections on diversity and inclusion (31 August)
    ‘I’m a South Asian Indian millennial woman, and a few years ago I was the only one in a room filled with people who didn’t look, talk or act like me. I felt like no one was paying attention to what I had to say because I wasn’t one of them; as a result I kept questioning why I was there and simply nodded along to what was being discussed.’

Public and third sectors

Politics, public affairs and public sphere

  • Scott Harker: Schools return: a window into the Government’s COVID headache (2 September)
    ‘Schools in England, Wales and Northern Ireland are returning with relaxed social distancing measures and a requirement that students only need to self-isolate in the event of a positive COVID-19 test result.’
  • Nick Barron: Scientists are polarising the public (no date)
    ‘Reaching Net Zero will require sacrifice. But, as governments have found time and again — on issues ranging from house building to adult social care — agreeing on the problem is the easy bit. Building support for a specific plan is the hard part.’
  • Alex Malouf: Qatar’s reputation building during the Afghanistan crisis (27 August)
    ‘I often snipe at government communications in the Gulf, for so many reasons. But Qatar’s Foreign Ministry has shown what a world-class media team can do. They’ve done their country proud.’

Risk, crisis and reputation

  • Amanda Coleman: Be prepared, be crisis ready (31 August)
    ‘Having a plan is the foundation of your crisis readiness and means you will have thought things through ahead of time. Nobody wants to think about problems happening but life is uncertain and changeable we just need to accept that and prepare our response.’

Planning, insight, measurement and evaluation

  • Rebecca Roberts and Harriet Small with Paul Stollery: We love you, but we’re not buying it [podcast] (no date)
    ‘The key thing is: don’t wait until the end to measure. You need to go back to the start: why are we doing this?’

Internal communication

  • Jenni Field: From panic to purpose in a post-pandemic world

    (1 September)
    ‘Make sure we are finding time to redefine internal communication; redefining the purpose of the function; being very clear about what it is we are there to do.’

Technology, media and digital