This week in PR (30 April)

About the author

Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Glen Coe @darylwillcox on Instagram
Glen Coe @darylwillcox on Instagram

It happened this week

  • Agency leaders Tom Hashemi and Nick Barron are calling for help to develop a new communications manifesto for a divided world (PR Week).

European Super League

  • Nick Barron: How The European Super League Nearly Destroyed Football (26 April)
    ‘The world’s great entertainment brands and franchises, from Marvel and Harry Potter to the IPL and WWE are so valuable precisely because of the passion of their fans and the richness of their universes. In a world of infinite entertainment choice, new fans are drawn in by the core fans’ passion.’

Consulting, teams and careers

  • Adam Tuckwell and Jon Wilcox with Laura Morelli: A rush of SEM to the head [podcast] (29 April)
    ‘We work with media professionals across the globe to uncover hidden stories through statistics from global online search trends, website statistics, ad spend, Twitter sentiment analysis – online search trends combined with storytelling.’
  • Rebecca Roberts and Harriet Small: David Pembroke: the advisor to Eddie Jones and the man who wants to change Government Comms [podcast] (29 April)
    ‘Most of our strategy throughout the [Rugby] World Cup had been ‘good Eddie Jones’. He was very polite. Part of the plan [in the semi-final against New Zealand]  was ‘flip the switch’.’
  • Paul Sutton with Nicky Regazzoni: PR and the hybrid office [podcast] (28 April)
    ‘I was concerned it would be difficult for me to continue in a traditional PR role and bring up children. I talked to George about it and we had this idea we could set up this agency based on freelancers.’
  • Ben Smith: Angie Moxham and Sarah Perry from The Fourth Angel on the PRmoment podcast (28 April)
    ‘I realised during the earnout period that a) I shouldn’t have sold [3 Monkeys] and b) that I’m unemployable. While I did make enough money to retire I’m not the retiring type. I love what I do; I love the world of communication; I love people; I love intellectual challenges.’

Wellbeing, gender and diversity

  • Jonny Atter: How to identify and reduce stress (29 April)
    ‘A big part of our wellbeing approach is how we look after our employees’ mental health – and stress management in particular.’
  • Laura Sears: Work / life balance isn’t just about lifestyle, but identity too (28 April)
    ‘Being a good ally, supporting those around you, is about empathy. Not making assumptions, listening when people talk, being aware of your own privileges and prejudices, and validating others’ lived experiences all go a long way to creating a safe space for everyone.’

Politics, public affairs and public sphere

  • Aimee Howard: Sleaze allegations expose the outdatedness of PMQs (28 April)
    ‘Although the discussion over the Downing Street refurbishments are likely to have been the focus of people’s interest, the flawed structure of PMQs itself was exposed in today’s debate.’
  • Stuart Thomson: Why David Cameron Should Take The PRCA Diploma In Public Affairs Management (no date)
    ‘Mr Cameron and others have failed to appreciate that good public affairs helps organisations to strengthen their reputations, not trash them.  It is about building the arguments that need to be made to a range of audiences.  It’s about understanding the political process and engaging with the right people, at the right time.  It’s about building relationships with the stakeholders that matter most to your issues.’
  • Christine Quigley: Business rates reform (27 April)
    ‘The Labour Party has launched a new independent commission tasked with advising them on how to rebuild Britain’s high streets.’
  • Dafydd Rees: Turning climate pledges into reality: Now for the tricky bit (27 April)
    ‘9 out of the world’s 10 largest economies have now made pledges to reach the target of zero carbon emissions by the middle of this century.’
  • Drew Aspinwall: Will Boris’ flat refurbishment resonate on UK doorsteps? (27 April)
    ‘Whether Tory sleaze is resonating on doorsteps and will influence the election results next week is hard to quantify.’
  • Richard Bicknell: Trade Tuesday: The panto politics of trade (27 April)
    ‘The domestic importance for the Conservatives to get a deal with Australia has not be lost in Canberra. It is acutely aware that outside of India, there are few significant deals left available as the potential for deals with China and the United States slip away in the current climate.’
  • Tom Ash: Is it time to level up the Cabinet? (26 April)
    ‘Ahead of the reshuffle, WA has taken a look at where the appointees to five key government posts have historically come from in the post-WW2 era, and which regions have been under-represented in government.’

Risk, crisis and reputation

Campaigns, creativity and behaviour

  • Duart Rankin: Understanding defaults (29 April)
    ‘Making decisions is hard. This is why we adopt rules of thumb, or “heuristics”, substituting difficult questions for easier ones, without noticing it. So when we need to make a decision that involves significant mental acumen (e.g. choosing to get a vaccination, or deciding to vote), we often choose the path of least resistance.’

Brands, storytelling, and influence

Internal communication

  • Martin Flegg: Single point of failure (29 April)
    ‘I think that sometimes internal communicators are railroaded by stakeholders (including leaders) into remedies for problems in organisations when there is a complete lack of understanding about why the problem exists in the first place.’
  • Angel Pearce: Internal communication is just as important as external – and here’s how to improve it (26 April)
    ‘Internal communication is a key part of enabling employees to perform their job well. Strong internal communication can help foster company culture, build engagement, and help employees to feel both physically and emotionally safe.’

Technology, media and digital

  • Katy Howell: Don’t ‘spray and pray’: slow and simple wins on social (26 April)
    ‘Do your audiences even care what you post? Or are you feeding into the myth that followers and engagement numbers are justifiable as a value metric? Are you adding to the noise, filling feeds with mediocre content, or dashing after every hashtag or moment?’

#prstudent #bestPRblogs

We expect to run this weekly selection until the end of May, culminating in an online event to celebrate #prstudent #bestPRblogs on 27 May. This event is by invitation only – and there’s still time to secure your place on the guest list.

  • Elyshia Dixon (Sunderland): Day in The Life as a PR student (29 April)
    ‘On a lecture day, I will set myself up with a coffee, the laptop and my notepad and pen ready to take notes. Lectures last anywhere from an hour to 4 hours, so the coffee is very needed.’
  • Sophie Smith (Newcastle): The PR Students Experience: Babett Kürschner (28 April)
    ‘Because we are an arts university, a lot of the contextual and professional modules focus on giving us creative skills so we learned to use software  like InDesign andPhotoshop.’
  • Daisy Hughes (Sunderland): Is lobbying giving PR a bad rep? (27 April)
    ‘As Cameron has influence and relationship with many Westminster politicians, he can therefore use lobbying to his advantage in a way that many may consider to be a manipulation of the rules. In this way, the instrument of lobbying gets a negative reputation which feeds the stereotypical image of the dark arts of PR and manipulation.’
  • Courtney McGoldrick (Ulster): Colin the shots: A public disaster for M&S (27 April)
    ‘Like Prince, Madonna and Boris, in birthday party circles, Colin needs no second name, with over 15 million sales under his belt during his 30 year life.’
  • Martin Agunwa (Leeds Beckett) with Stephen WaddingtonTeela Clayton and Richard Bailey: Moments that Matter with Martin Podcast (24 April)
    ‘I really appreciate anyone who is trying to drive forward professionalism in public relations.’
  • Katie Hull (Sunderland): Post Office x reputation and accountability (23 April)
    ‘From a PR perspective, it will undoubtedly damage the brand and its reputation with the public. I urge the Post Office to stand up and be accountable for their actions.’