This week in PR (4 November)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Purpose, climate and ESG

  • Dafydd Rees: Climate Matters and so does COP 27 (3 November)
    ‘Change is difficult at the best of times. These are not the best of times. Next week Rishi Sunak will join other world leaders in Egypt for the UN COP27 Climate Change conference.’
  • Milk & Honey: We’re The World’s Highest Scoring B Corp Certified PR Agency! (no date)
    ‘There are 60 certified PR agencies in the world, with 18 scoring over the magic 100. We are now the highest scoring by a clear 30 points. We’re the highest scoring of any B Corp organisations within Germany; and for the first time, we are accredited in UK, US and Germany.’
  • Ian Morris: Purpose on Payday: SEC Newgate’s view (28 October)
    ‘This month we saw significant moves to clamp down on greenwashing. The Financial Conduct Authority (FCA), the UK’s financial regulator, proposed a number of restrictions to curb it, which it intends to bring into force in mid-2023.’

Consulting, skills and careers

Gender, diversity and wellbeing

Public and third sectors

  • Mandy Pearse: GUEST POST: What drives the reputation of councils? (2 November)
    ‘I’m keen to explore this and I’m starting with a major benchmarking survey. It’s open to any Head of Comms at a Council, combined authority or fire authority and all those who take part will get a summary of the findings.’
  • Louisa Dean: A right royal do (1 November)
    ‘We had planned everything – social media on all council platforms were changed immediately to the prepared black graphics, web pages were created, messages of condolences went out, staff message and councillor messages were issued. Our day one actions were completed in less than two hours.’
  • Sarann Buckby: How to build trust in your charity (and why you need to) (28 October)
    ‘In an age of fake news, establishing your organisation as a source of trustworthy information is the most important way to build trust.’

Politics, public affairs and public sphere

  • Rebecca Coleman: Watching with interest (3 November)
    ‘By direct comparison, today’s 3% base rate feels rather tame compared to the almost 15% of thirty-three years ago. But once you factor in the significantly higher levels of consumer borrowing (through mortgages) that exist today, the effect will be similar in terms of the impact on households.’
  • Sara Neidle: Pensions: October Monthly Overview (3 November)
    ‘The Pensions and Lifetime Savings Association (PLSA) has called on the government to reform the UK pension system due to concerns that more than 50% of savers will fail to meet pension saving targets set by the Pensions Commission in 2005.’
  • Jonathan Owen: ‘Can poachers make good gamekeepers?’ Meet Downing Street’s new comms chief (3 November)
    ‘Some think [Amber de Botton is] perfectly placed for the position, while others are critical of yet another journalist being parachuted into the top job in government comms.’
  • Mark Borkowski: Matt Hancock entering ‘I’m a Celebrity…’ 2022 (2 November)
    ‘Of course, Matt Hancock entering the jungle could merely be naked self-promotion. But given his distinct lack of personality, the cognitive dissonance required for Hancock to believe that he has the minimal charm or charisma required to be a jobbing celeb may in fact represent more extreme levels of delusion and egomania than continuing to harbour dreams of Number 10.’
  • Sabine Tyldesley: International Trade (Weak) Week? (1 November)
    ‘The latest OBR bulletin concludes that more than five years since the Brexit referendum, and two years since the UK left the EU, “there is little sign to date of UK goods exports to non-EU countries making up for lower exports to the EU, with the former down 18 per cent on 2019 levels.” 
  • Sara Price: Sunak’s political headaches (1 November)
    ‘Both the Prime Minister and the Chancellor have agreed that the solution to the deficit is through tax rises and spending cuts. Everyone will have to contribute in the years to come, not just those who are better off.’
  • Anita Boateng: Partner Anita Boateng gives her thoughts on Rishi Sunak’s new Cabinet (31 October)
    ‘With one reshuffle, he told his loyalists that their commitment will be rewarded, he told Truss and Johnsonites that there was an important place for them, he told the One Nation and ERG-backers that their voice mattered, and he told every former Minister on the backbenchers that there is a route back to government.’
  • Stuart Thomson: Don’t let communications run wild [podcast] (29 October)
    ‘Too often, in a bid to save reputations, we let communications become the absolute focus of our attention. If a media statement kills an issue off, then it’s been successful.’

Research, data, measurement and evaluation

Crisis, risk and reputation

  • George Hutchinson and Amanda Coleman: Reputational Risk and the Police (3 November)
    ‘The report by His Majesty’s Inspectorate of Constabulary and Fire and Rescue Services (HMICFRS) is a wake-up call not just for policing but for other public services and businesses.’

Internal communication

  • Advita Patel: How to communicate change in an inclusive way (1 November)
    ‘Two-way dialogue during a change programme is often neglected, but it’s crucial. We communicate down the chain, and managers tend to take on feedback, but they don’t necessarily feed it back up.’
  • Jenni Field: It’s not disengagement, it’s distrust (1 November)
    ‘Disengagement is distrust. If people aren’t engaged in the work and the organisation, they aren’t engaged in the people who lead them or the people they work with.’
  • Kate Isichei with Rebecca Sangster-Kelly: How to manage stakeholders [podcast] (31 October)
    ‘If you don’t like the two-by-two [power-influence] grid, make a list of the groups or individuals impacted, interested or influential.’ 

Media, digital and technology

  • Drew Benvie: What can we expect from Elon Musk’s Twitter? (2 November)
    ‘Little has changed on Twitter so far, but we expect major transformation in the coming weeks and months. It’s important, therefore, that every brand and spokesperson monitors the news closely and reacts quickly.’
  • Gini Dietrich: The Struggles We All Have With the PESO Model™ (1 November)
    ‘Sometimes using the PESO Model can be a struggle for communicators, especially because it’s different from what they’ve used in the past—and from what executives expect.’

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