This week in PR (5 November)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Dan Jones @lightwithalens on instagram: 📸 Fireworks over Glasgow Green, 2018
Dan Jones @lightwithalens on instagram: 📸 Fireworks over Glasgow Green, 2018

It happened this week


Climate and COP26

  • Andrew Adie and Dafydd Rees: Insights from COP26: Day 4 – Energy Day and the demise of coal (4 November)
    ‘Alok Sharma, President of COP26, started Day 4 (Energy Day) by declaring that ‘the end of coal is in sight’ as more than 40 countries signed up to pledge that they would phase out the use of coal fired power generation.’
  • Stephen Waddington: Carbon bandwagon (1 November)
    ‘The Companies Act, the law that sets out corporate governance for the directors of UK companies, requires they be held accountable to shareholders for financial performance. There’s no mention of the environment, or indeed any other form of stakeholder.’
  • Maja Pawinska Sims with Omar Mockbil and Tatu Liimatainen: Podcast: COP26, Climate & Corporate Communications (1 November)
    ‘Sustainability may be new to boardroom discussions but if we look at public sentiment it’s been there for a while. The private sector has been a bit absent until recently, I’d say.’

Wellbeing, gender and diversity

  • Paul Gerrard: I’m a senior public affairs professional and I stammer (4 November)
    ‘I’ve spoken at the UN and to audiences of 500 and more. I’ve been live on BBC, ITV and Sky and appeared in Parliament to give evidence. For someone with a stammer, every single one is nerve-wracking and, frankly, terrifying.’
  • Deepa Thomas-Sutcliffe: How to run a truly inclusive meeting (1 November)
    ‘Do not let a few confident people dominate a meeting, invite a broader range of inputs. Make it a safe place for everyone to share their views. As a leader, do not play favourites. Listen patiently to all views. Never shoot down or belittle any contributions. Role model the behaviours you expect your team to demonstrate.’

ESG, corporate and financial

  • Emma Drake with Andrea Cockerton: Ep 47. How to talk to investors [podcast] (4 November)
    ‘I left a dot com and then worked with entrepreneurs helping them get their pitches right for investors. I’ve broadened out into working on crisis comms and investor relations.’
  • Tim Bailey: Future of corporate communications research with 10 notable insights (1 November)
    ‘The Edelman Future of Corporate Communications study looks at many aspects of the future of corporate communications, but I want to focus on some of the insights around the use and adoption of technology.’

Consulting, teams and careers

  • Emily Dutton: Meet the Team: From Government Comms to B2B Tech PR (28 October)
    ‘After three years of working at The National Archives, I decided that it was time to return to ‘agency life’ and I applied for a role at Neo PR. I missed the buzz of working at an agency, the variety of different clients and I felt ready for a new challenge.’
  • Nik Govier: The lows and highs of three years of Blurred (2 November)
    ‘Superficial work for companies not wanting to genuinely improve wasn’t good enough for us. We’d work with them if they wanted to have a positive impact or they could, frankly, just go elsewhere.’

Public and third sectors

Risk, crisis and reputation

  • Amanda Coleman: Deny everything (3 November)
    ‘Managing issues, incidents and problems effectively needs honesty, transparency and empathy at its heart. There are more questions that arise from a denial of the reality of the situation.’

Campaigns, creativity and behaviour


Content, storytelling and influence

  • Bogdan Marinescu: Eleven ways to make the most of video in PR (28 October)
    ‘Just like a movie, give thought to the music/soundtrack which creates energy and atmosphere. For example, the This Girl Can advert by Sport England using Missy Elliott’s ‘Get Your Freak On’ creates energy really well.’

Planning, insight, measurement and evaluation

Internal communication

Technology, media and digital

Academic and education

International History of Public Relations Conference (IHPRC) will be held in Bournemouth in hybrid format on 6-8 July 2022. The call for papers requests two page abstracts by 21 January 2022.

#prstudent #CreatorAwards22

    • Julie Mari (Solent):
@juliemariA day in a PR student life ##Southampton ##solentuniversity ##PRStudent ##CreatorAwards22♬ STAY – The Kid LAROI & Justin Bieber