This week in PR (6 April)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Dubai @lizzlydavies on Instagram
Dubai @lizzlydavies on Instagram

News in brief

  • The gender pay gap is in the news (the deadline for organisations employing more than 250 people to report their data was 31 March for public sector organisations and 5 April for businesses and charities). The BBC has a thorough report including a tool for checking the gender pay gap at different organisations; the CIPR and Women in PR have produced a guide to gender pay reporting.
  • Here is the CIPR president’s report on Q1 – with some priorities for Q2 and beyond
  • The PRCA announced its ethical champions: the winners included Golin, Cicero Group, Greenhouse PR and Vivo.
  • Winners at the PRCA Digital awards included Battenhall (digital agency of the year), two awards for Smart Energy GB and an outstanding achievement award for Danny Whatmough.
  • The Arthur W. Page Society is to be rebranded as Page (PR Week US).
  • Spending on social media advertising is set to overtake television ad spend in two years (The Guardian reports eMarketer research)


Our calendar of events now appears on a separate page

Thought leaders: Pick of the posts

These are the editor’s pick of posts about public relations this week (UK focused, but with a global outlook). Recommendations are welcome to [email protected] or @pr_place

Business / profession

Careers and skills

  • Marcel Klebba: Mentorship no one talks about (6 April)
    Social and digital platforms are the easiest way to connect with people you admire. Most of the leaders are on Twitter. Say hi using @-reply, show them you’ve a point of view, intrigue them. You might end up getting a piece of advice that will shape your career.’
  • Stephen Waddington: Never stop learning (5 April)
    ‘The most powerful learning tool I’ve got is the community that I have developed around my blog. They’re the people I ask for help and turn to for inspiration.’
  • Padraig McKeon: Senior PR practitioners and the skills gap (4 April)
    ‘Of course, we need to be creative – there will always be a front row role for craftsmanship.  Craft with purpose though relies on PR practitioners getting to grips in the first instance with a much tighter and more ‘current’ understanding of the audience, its behaviour, the media it consumes, where and when.’
  • Roberta Fuke: The 100-year life – are you ready? (3 April)
    ‘According to latest predictions a child born in the west today has more than a 50% chance of living to be over 105.’
  • Jane Fordham: An Era-Ending Week (2 April)
    ‘Life is short and my time at Golin has had such a deep impact but it’s time to test myself, to learn and to focus all my energies on trying to further the cause of equality and inclusion in the workplace.’
  • Rebecca Henderson: The #StartingOut Series – Jo-ann Robertson, Ketchum London CEO (3 April)
    ‘Be hungry to learn. So put your hand up, be curious, try things you’ve never done before – you will  be surprised how quickly you will develop your skills and I guarantee it will be noticed.’

Crisis and reputation

Gender and diversity

Internal communication

Media and digital

#prstudent #bestPRblogs

Here are two useful resource for PR students:

And here’s our pick of the best posts by those studying public relations and/or aspiring to work in PR.

  • Katya Hamilton-Smith (LCC/UAL)What does the gender pay gap actually mean for women? (5 April)
    ‘With all of this research being done, it is imperative that something is done with it.’
  • Aoibheann McCormack (Liverpool John Moores): #1 One Water- My Top Three PR Campaigns (5 April)
    I think this campaign was absolute genius. It was so simple and a fantastic example of guerrilla marketing (when companies want to promote a product with as little money as possible and in an unconventional way).’
  • Oliver Tunmore (Bournemouth): The rising expectations of digital communicators (4 April)
    ‘I have been taken aback by just how much of a demand there is for PR professionals to be digitally-savvy.’
  • Emma McVeigh (Ulster): How Placement Prepped me for Final Year (4 April)
    ‘Getting up before 7 every morning was not my most favoured part of placement, not going to lie… But it got me into a good routine.’
  • Jessica Pardoe (Liverpool John Moores): #MyPRJob – What Skills do I Need? (4 April)
    ‘Not many of us really like change, but if you’re really resilient then this may be something you’ll want to reconsider moving forward as ultimately, PR is an industry which requires one to be as flexible as they possibly can be.’
  • Ellie Tyrrell (Greenwich): The Communications Industry: The Mission (3 April)
    ‘I have found Public Relations to be a ruthless field and one that is hard to initially understand. In my first year of University I found explaining the course to friends difficult; I didn’t quite get it myself.’
  • Louise Harvey (Ulster): No phone? Welcome back to real life! (3 April)
    ‘You don’t quite realise the anxiety that comes with the constant feeling of needing to keep up all the time until you’re away from it all and phoneless.’
  • Yana Miladinova (Bournemouth): The new structure of Cannes Lions (29 March)
    ‘The worlds of PR, advertising and marketing must constantly change to stay relevant. Cannes Lions must change with them to reflect the creative communication industry.’