This week in PR (6 September)

News in brief

If you are a member please make sure you vote. You’re all stuck with me next year so it’s great to see two candidates standing for 2021! #ciprelection #pr #ciprpresident #internalcomms https://t.co/kw450Wherp

— Jenni Field (@mrsjennifield) September 2, 2019

• The £100m Get Ready for Brexit public information campaign began this week, though later events in parliament have thrown doubt on the 31 October departure date
• Dominic Cummings: here are two contrasting views on the approach and goals of the Downing Street adviser in Civil Service World

Academic and education

• Rachel Royall: PR Education (31 August)
  ‘Education is at the heart of professionalising public relations and communication practices.’

Ethics and professionalism

Consulting and careers

• Nick Barron: The PR industry often denies it, but superficial indicators count (5 September)
  ‘Messengers matter more in a networked world; understanding an influential spokesperson’s qualities is essential for effective corporate communication.’

• Rich Leigh: Announcing the Radioactive Group and the birth of Radioactive Talent (5 September)
  ‘The risk to public relations isn’t AI, or a lack of diversity, or that we’re somehow not perceived to be ethical or professional enough to whisper into the ears of upper management. All of those things are important and we need to consider each, but for me, it’s the changing way clients allocate their budget.’
• Louise Howard: Celebrating half a decade at Neo PR: how the industry & Neo has changed (3 September)
  ‘PR projects certainly have their place in PR, but times have recently changed again and retainer agreements, especially in B2B, are making a comeback and are here to stay.’
• Victoria Tomlinson: Recognition for Carol Rennard’s contribution to the PR industry (2 September)
  ‘She made a difference.  That was the message that came through at Carol Rennard (Arthur)’s remembrance service in Tunstall, North Yorkshire last month, where the PR industry, clients, universities, former students and charities turned out in recognition of the difference she made to them.’
• Sarah Wright: Recruiting Gen Z for PR Roles (no date)
  ‘I don’t pretend to speak for all Gen Z. But, in my experience, employers should consider the three questions below when trying to attract Gen Z for PR roles.’
  

Brands and influence

• Laura Joint: How to Measure Your Work With Instagram Influencers (2 September)
  ‘First things first, you have to know who your audience is and where they hang out. You also need access to data to map your audience with the intended influencer’s audience.’

Politics and public affairs

Delighted to welcome a packed house for our annual ‘Back to school’ panel event discussing all things Brexit and UK politics with @GeorgeWParker, @pollymackenzie and @DavidWooding, chaired by Cicero Strategic Counsel @joeyfjones pic.twitter.com/283UQepX60

— Cicero Group (@CiceroGlobal) September 3, 2019

Public and third sectors

• Lucy Denton: Convincing your critics – strategic communications and the value of senior buy-in (3 September)
  ‘To refine it down to its purest nugget though – the key to getting buy-in was to listen and truly reflect the needs of the business and senior leaders.  I’ve outlined some of my approach below, it may seem to some like common sense but I think there’s no harm in repeating them.’

Internal communication

• Kaylin Duckitt: Seven things Deloitte has learnt from starting a corporate podcast (2 September)
  ‘Having just wrapped the first season of our podcast, the Green Room by Deloitte, we’ve done lots of thinking about what makes a great podcast.’
• Agnes Costa: The past and future at the Institute of Internal Communication (2 September)
  ‘The IoIC first came to fruition in 1949 when it was known as The British Association of Industrial Editors (BAIE). The group was comprised of editors, production managers, welfare officers and even sports club managers.’

Media and digital

• Dan Slee: SHORT VIDEO: TikTok and how the public sector can approach it… and a health warning (30 August)
  ‘TikTok is a Chinese-owned platform whose servers are outside China itself to allow for a little more freedom. It’s a fast growing app that is now used by 500 million globally with no readily available UK user stats.’