This week in PR (6 September)

About the author

Richard Bailey FCIPR MPRCA is editor of our Insights, formerly PR Place. He teaches and assesses undergraduate, postgraduate and professional students.

Arriving into New York on Saturday and walking out of my flat to this view was quite a someone-pinch-me moment. @orlaghclaire
Arriving into New York on Saturday and walking out of my flat to this view was quite a someone-pinch-me moment. @orlaghclaire

News in brief

  • The £100m Get Ready for Brexit public information campaign began this week, though later events in parliament have thrown doubt on the 31 October departure date
  • Dominic Cummings: here are two contrasting views on the approach and goals of the Downing Street adviser in Civil Service World

Academic and education

  • Rachel Royall: PR Education (31 August)
    ‘Education is at the heart of professionalising public relations and communication practices.’

Ethics and professionalism

Consulting and careers

  • Rich Leigh: Announcing the Radioactive Group and the birth of Radioactive Talent (5 September)
    ‘The risk to public relations isn’t AI, or a lack of diversity, or that we’re somehow not perceived to be ethical or professional enough to whisper into the ears of upper management. All of those things are important and we need to consider each, but for me, it’s the changing way clients allocate their budget.’
  • Louise Howard: Celebrating half a decade at Neo PR: how the industry & Neo has changed (3 September)
    ‘PR projects certainly have their place in PR, but times have recently changed again and retainer agreements, especially in B2B, are making a comeback and are here to stay.’
  • Victoria Tomlinson: Recognition for Carol Rennard’s contribution to the PR industry (2 September)
    ‘She made a difference.  That was the message that came through at Carol Rennard (Arthur)’s remembrance service in Tunstall, North Yorkshire last month, where the PR industry, clients, universities, former students and charities turned out in recognition of the difference she made to them.’
  • Sarah Wright: Recruiting Gen Z for PR Roles (no date)
    ‘I don’t pretend to speak for all Gen Z. But, in my experience, employers should consider the three questions below when trying to attract Gen Z for PR roles.’

Brands and influence

  • Laura Joint: How to Measure Your Work With Instagram Influencers (2 September)
    ‘First things first, you have to know who your audience is and where they hang out. You also need access to data to map your audience with the intended influencer’s audience.’

Politics and public affairs

Public and third sectors

Internal communication

Media and digital