This week in PR (8 October)

About the author

Richard Bailey FCIPR MPRCA is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

📸 Traffic from above the M8 in #Glasgow Dan Jones @lightwithalens on Instagram (available commercially lightwithalens.picfair.com)
📸 Traffic from above the M8 in #Glasgow Dan Jones @lightwithalens on Instagram (available commercially lightwithalens.picfair.com)

It happened this week

Profession and ethics

Academic and education

ESG, corporate and financial

Consulting, teams and careers

Wellbeing, gender and diversity

  • Rachel Miller: How to communicate World Mental Health Day 2021 (5 October)
    ‘The overall objective of World Mental Health Day is to raise awareness of mental health issues around the world and to mobilise efforts in support of mental health.’

Public and third sectors

  • Natasha Calder: Why being transparent is important in a Covid-19 world (7 October)
    ‘Do the Q&A outside of working hours and stick to the same routine. We go live at 6pm every other Thursday and we limit the session to 30 minutes. Any questions unanswered are collated and either responded to the next day or published on the website’
  • Ross Wigham: Meetings, skills, strategy and Tao (6 October)
    ‘[Darren Caveney] urged people working in comms to stop, take a breath and reflect before getting into “what’s next mode”.
  • Amanda Coleman: What next for policing? (3 October)
    ‘Policing needs to listen to what people are saying and really understand what it means before they take action. So far I have read only one tweet from a Chief Constable that talks about listening to people.’
  • Alison Dunlop: Every Patient Voice Counts (no date)
    ‘To what degree will these latest initiatives from NICE and the ABPI represent the needs of the broader patient population – the elderly, the more vulnerable, those in rural areas or those who are more socially disadvantaged? Often, patients with the poorest outcomes are those who really struggle to have their voices heard.’

Politics, public affairs and public sphere

  • Andrew Adie: Countdown to COP (7 October)
    ‘Pope Francis and 40 religious leaders have presented Alok Sharma with an appeal calling for world leaders to address the climate crisis and deliver on the Paris Agreement Commitments.’
  • Fraser Ralegh: It’s always sunny in Manchester (7 October)
    ‘The Prime Minister was unapologetically in ‘big picture’ mode for his first in-person conference speech since the 2019 election. Indeed the speech had more of the feel of one of his pre-election rallies during the 2019 campaign than a traditional conference speech.’
  • Charlie Reith: Boris’ boosterism sets out a destination but leaves us waiting for a roadmap (6 October)
    ‘Sooner or later, slogans will need policy content. Pay was a constant theme in ministerial speeches and with the Low Pay Commission reporting on the minimum wage in the next couple of weeks, we can surely expect an uplift there. Similarly, infrastructure spending in the North and the roll out of high-speed broadband are both likely to be priorities.’
  • Tom Bromwich: In their federal election, Germans chose change for continuity (no date)
    ‘The CDU’s disastrous showing – its worst ever – came after a campaign plagued by blunders and missteps. Merkel’s hand-picked successor, Armin Laschet, stumbled through the campaign with allegations of plagiarism, awkward encounters, and image gaffes.’

Risk, crisis and reputation

  • Kate Hartley: How to avoid a PR crisis (and a fuel shortage) (7 October)
    ‘Not all crises can be avoided, but some can. The best kind of crisis management is always about prevention. Early warnings might come from industry data, grumblings on communities or social media, decades of slow decline, a health crisis, or a change in political circumstance.’

Content, storytelling and influence

Planning, insight, measurement and evaluation

  • Stuart Bruce: DataComms Awards celebrate the excellent use of data in corporate communications (7 October)
    ‘The DataComms Awards recognise and celebrate the use of data in corporate communications and by corporate communicators. Too often, those of us in public relations and corporate affairs allow our advertising and marketing communications colleagues to boast about their data-driven prowess compared to us.’
  • Emma Drake: Six steps to help manage potential reputation issues [podcast] (7 October)
    ‘There are some ways we can make communication planning easier. By making a short, sharp plan about potential reputation issues we feel we are making inroads into handling them.’

Internal communication

  • Emma Bridger: Can enterprise social media help improve employee engagement and wellbeing? (6 October)
    ‘The global outage only lasted 6 hours, but it was a chance to stop and reflect on the role social media plays in our lives. Social media has not really been around all that long, and the research to-date is still emerging and mixed on whether it’s good for us or not.’

Technology, media and digital

#prstudent #CreatorAwards22

Read this article to learn about the challenge.

Here are two examples from the past week: