It happened this week

https://twitter.com/CIPR_Global/status/1379720647421661185

Ethics, sustainability and purpose 

Can confirm @MCHammer is more eloquent talking about purpose at @TBoneGallagher and @Johnwritlarge's crazy virtual book launch on Clubhouse than many I've heard… Very much enjoyed interviewing the authors! #YouActuallyCantTouchThis

— Maja Pawinska Sims (@SparklyPinchy) April 8, 2021

 

Corporate and financial

•  Fraser Schurer-Lewis: Inside out (6 April)
  ‘Investors are increasingly concentrating on non-financial metrics to assess a company’s suitability for support.  The conditions and well-being of your workforce have always been inextricably linked to performance.‘

Consulting, teams and careers

 

• Ben Smith: We are seeing the commodification of consumer PR says Greg Jones, managing director of Engine Mischief [podcast] (7 April)
  ‘It’s classic economics: an oversupply of agencies compared to the number of briefs. And the challenge for public relations is to demonstrate clear value – not just be a cost.’
• Emma Rogers: Steps to a Successful Career (5 April)
  ‘Life as an unemployed graduate is certainly not the easiest. Where do you find your motivation when you have no reason or purpose to wake up for?’

I'm very much looking forward to being part of this session next Tuesday 13th.

If you're already an independent, thinking of taking the leap or are client-side and want to know how the sector is evolving, do join us.#PRCA #PR #publicrelations #comms https://t.co/fmNQa9TLfs

— Rod Cartwright (@RodCartwright) April 8, 2021

Wellbeing, gender and diversity

https://twitter.com/Advita_p/status/1380203909701062684

• Robert Minton-Taylor: “If You Are White You Have Never Experienced Racism” – diversity in PR has a long way to go. (1 April)
  ‘Fast forward 30 years and PR students I taught at Leeds Beckett University from Black, Asian and minority ethnic backgrounds would tell me that they found it difficult to get PR jobs.’

Public and third sectors

• Darren Caveney: 6 big comms team challenges for spring 2021, and 6 resources and ideas to help tackle them (5 April)
  ‘As we enter the new reduced restrictions phases of Covid around the UK you might be planning a refresh to your comms strategy. One characteristic of public sector comms strategies last year was the move towards shorter, stripped back, more agile plans which allowed teams to deliver at times monstrous demands to support the pandemic.’

Politics, public affairs and public sphere

• Charlotte Coulson: Wedding Bell Blues (8 April)
  ‘With around 1.27 million weddings per year, the industry is worth an estimated £14.7bn to the UK economy. Approximately 250,000 people work in areas directly related to delivering a wedding celebration on the day itself, with an additional 150,000 working in supporting areas (wedding retail, accommodation, pre-wedding events etc.).’
• Sara Neidle: Holocaust Remembrance Day – a time to remember, educate and act (7 April)
  ‘We stood inside a gas chamber and sang Hebrew psalms. As difficult as it was to see with my own eyes, I went there to honour those who were brutally murdered and those who survived the Holocaust. Words cannot describe the inhumanity.’

• Imogen Shaw: Could the Government be headed for a defeat over ‘COVID passports’? (6 April)
  ‘The Government’s major issue here is that the proposal, as civil liberties debates are wont to do, has managed to unite against it a range of political actors whose concerns rarely overlap.’
• Jamie Williams: Make or break – the IMF’s challenge this spring (6 April)
  ‘Established in 1945 at Bretton Woods, the IMF had sought to save the global economy from the brink. John Maynard Keynes and Harry Dexter White set out to fight back against the tide of protectionism as many countries had sharply raised barriers to trade in an attempt to improve their failing economies following the Great Depression and the Second World War.’

Risk, crisis and reputation

• Amanda Coleman: It’s a risky business (8 April)
  ‘Nothing is 100 per cent safe and that is just something we have to accept.’

Brands, storytelling, and influence

• Jessica Pardoe: How Liable Are Influencers For ‘Hacks’ Gone Wrong? (8 April)
  ‘With great power though, comes great responsibility. Influence isn’t always positive, and that’s what I wanted to talk about today.’
• Scott Guthrie: Charlotte Williams talks influencer pricing [podcast] (8 April)
  ‘If you are a person of colour and have a darker skin tone, you aren’t being paid appropriately because of that. These numbers are so wrong. We created the report to see what people are charging.’

Planning, insight, measurement and evaluation

It's awards season and I'm on multiple panels across multiple awards. Shocked to still see AVE thriving, this time by global agencies who I know should know better. pic.twitter.com/rV1HwFQlPT

— Shayoni Lynn #StayHome (@shayonislynn) April 7, 2021

• Laura Sutherland: Laura chats to Steph Bridgeman about measurement and adapting a business [podcast] (6 April)
  ‘I’ve been in the measurement industry for 22 years now, and we’ve been saying the same old thing. It now feels like people are beginning to listen to the importance of good data and making decisions based on it.’

Internal communication

• Rachel Miller: How to prove the value of internal communication [podcast] (4 April)
  ‘If you have been asked to prove the value of internal communication in your organisation, make sure you know what you’re being asked…’
• Victoria Ford: Audit Wales, a global pandemic and staying connected (1 April)
  ‘Dropping into an organisation to provide support always feels like a privilege.  You get insight into how the organisation works, you have access to brilliant and committed people and you get to share your expertise and learn new things in equal measures.’

Technology, media and digital

• Antonia Welch: Standing out from the crowd: how to get a journalist to open your email (6 April)
  ‘It’s a fair bet that most journalists are receiving hundreds of emails every day (especially since Covid has curtailed face-to-face story gathering) and it’s very easy to be overlooked.’

• Stella Bayles with Andrew Smith: The truth about news site traffic [podcast] (6 April)
  ‘How many people really did see that specific story? That’s the number PR people have always wanted. SimilarWeb is the nearest you’ll get to this data.’
• Jade Beddington: Press office PR case studies (6 April)
  ‘Here are some of our most recent examples of where we’ve combined press office PR with digital PR.’
• Maja Pawinska Sims with Tilo Bonow: Podcast: How To Make The Most Of Clubhouse (6 April)
  ‘Clubhouse is an audio-based social network. It’s like tuning into a live podcast.’

#prstudent #bestPRblogs

• Megan Laura Harris (Liverpool John Moores): Get to Know Me: 15 Questions (8 April)
  ‘A big goal that I have is to have my own PR agency. I really want to get to a level in my career where I can open up my own business whilst loving the work that I do.’

• Piotr Boiwka (Newcastle): Ad fraud plague and its influence on marketing measurement (8 April)
  ‘P&G, Unilever, and Uber have cut their digital advertising budgets by hundreds of millions of dollars and didn’t notice any negative change. Facebook deleted 1.3 billion fake accounts. This is the scale of the ad fraud, and it is still growing.’

• Sophie Smith (Newcastle): The PR Students Experience: Nathan Bickerton (8 April)
  ‘His favourite modules included Change Management which entailed planning an office move and helping employees out with the change.’
• Katie Hull (Sunderland): Conquering the PR industry (8 April)
  ‘I have a platform, and I will use my voice to express an opinion. Be honest and authentic about everything you post, and the most important is to be professional and be YOU.’
• Ellen Turbett (Ulster): From Global Pop Star to Public Relations Practitioner… CAREER GOALS (8 April)
  ‘The PR industry is adaptable to change, making it extremely valuable at present as we plan to rectify the damage that COVID-19 has left behind.’

• Rachael Thompson (Sunderland): A conversation with… Jessica Pardoe (3 April)
  ‘It was important for me to have a blog to help build my personal brand and showcase some of my relevant skills, now that I’m in a stable job that I love, my blog is more about sharing my opinions and hopefully providing useful content for likeminded people in the industry.’
• Ste Linsley (Sunderland): The Word on PR in Season Ticket Renewal Campaigns; A Review of the 2021/22 Period So Far (1 April)
  ‘Sunderland’s comms team have had a simpler task than many in driving season ticket sales, given the club’s new ownership, excellent performance on the pitch and the prospect of playing in a higher division when 2021/22 campaign kicks off in August.’