This week in PR (9 March)

About the author

Richard Bailey Hon FCIPR is editor of PR Academy's PR Place Insights. He teaches and assesses undergraduate, postgraduate and professional students.

Snapping #London @marcelkl on Instagram
Snapping #London @marcelkl on Instagram

News in brief

  • Announced during National Apprenticeship Week, a new Public Relations and Communications Assistant Apprenticeship supported by the PRCA and developed to replace the existing PR Apprenticeship programme launched in 2011,
  • PR Week has launched its 2018 Powerbook. It’s a list of talented high achievers, but it reflects public relations as a trade. A profession would surely include its star professors and researchers in such a list.
  • Today is the last regular weekly print edition of New Musical Express (NME).
  • Public relations and publicity stunts are not the same thing. Sainbury’s is receiving praise for doing the right thing for an employee – and NOT going public with it. The Evening Standard reports.


Our calendar of events now appears on a separate page

Thought leaders: Pick of the posts

These are the editor’s pick of posts about public relations this week. Recommendations are welcome to [email protected] or @pr_place

Thanks to Judy Gombita, Rachel Miller, Claire Simpson and Heather Yaxley for pointing me to some on this list.

Business / profession

  • Drew Benvie: Battnahall turns five (8 March)
    ‘I was asked in March 2013 what my vision for Battenhall was, and I said something a little different to my humble inner plan. “I want to create the next great agency”, I said.’
  • Sean Williams: Why I attend the International PR Research Conference (6 March)
    ‘We PR people often are accused of lacking a theoretical foundation for our work, which frequently gets called “art.”’
  • Sally Northeast: Go with your gut and pull the plug out (6 March)
    ‘We knew we’d created something special when we invited people to join us in a field in the depths of the beautiful Dorset countryside. What we didn’t anticipate was the emotional connection everyone would develop with each other and with this event.’
  • Paul Sutton: The Four Horsemen of the PR-pocalypse (5 March)
    ‘PR in its conventional sense may very well have peaked as a discipline.’
  • Jonathan Phillips: How much are we worth? (5 March)
    ‘Local authorities don’t really know what value to put on comms. To some we offer critical high level strategic insight, to others we are the press release department, or as we were described by a senior manager at a former authority I worked at ‘the people who advertise stuff’.’
  • Stephen Waddington: 95 tools to help you work smarter in public relations (4 March)
    ‘The CIPR artificial intelligence (AI) panel has published an initial list of tools collated from its crowdsourced project. You’ll almost certainly discover something to help you work smarter.’


Crisis and reputation

Gender and diversity

Internal communication

Media and digital

#prstudent #bestPRblogs

Here are two useful resources for PR students:

And here’s our pick of the best posts by those studying public relations and/or aspiring to work in PR.

  • Chloe Campbell (Ulster): Forget The Greatest Showman – was P.T Barnum ‘The Greatest SPINman’ of all time? (9 March)
    ‘A man full of bigger-than-life ideas – Barnum marketed to an audience interested in mass, and often crass, entertainment regardless of how factual or ethical such displays were.’
  • Emma Stanfield (UWE Bristol): How the PR industry can prevent a burnt-out future workforce (8 March)
    ‘The PR industry is all about building and maintaining positive relationships, but what concerns me is the lack of education on having a healthy relationship with social media.’
  • Jessica Pardoe (Liverpool John Moores): Sofie Hagen vs. Cancer Research UK (8 March)
    ‘Sofie Hagen has publicly slammed the charity for ‘fatshaming’, describing it as nothing more than an incredibly damaging, “piece of sh*t campaign”.
  • Orlagh Shanks (Liverpool John Moores): What Not to Do During Your Work Experience (7 March)
    ‘In this day and age there’s no excuse to not know who you’re working for or what breed of dog the boss owns. If you’re working in Influencer Marketing, you need to have good stalking skills.’
  • Jessica Patterson (Ulster): Losing a Limb Taught Me a Lesson (6 March)
    ‘It taught me that pain is temporary and this lesson proves valuable in every aspect of my life these days.’
  • Joe Cullen (Manchester Met): Blurred Lines… What is Communications? (5 March)
    ‘It’s not just been my concern that the boundaries between marketing and public relations are blurring, it’s actually something industry experts are discussing as well.’
  • Katya Hamilton-Smith (LCC/UAL): Preparing for those dreaded deadlines… (5 March)
    ‘Group work at university can be really hit and miss, sometimes you luck out with a group that’s enthusiastic and hard-working, and sometimes you can be doing everyone else’s work as well as your own.’
  • Michael Rossiter (UWE Bristol): Hacking, Trolls and Cyber Security: Are We All Too Exposed To A Social Media Attack? (3 March)
    ‘Sharing her harrowing experience about being heavily trolled online during a brand campaign, Jess Siggers revealed how her 5-star Facebook review plummeted to 1-star within ten minutes during an attack.’
  • Lena Coyle (Ulster): Donald Trump  PR mess or PR genius? (3 March)
    ‘In a year where Brexit won the vote it was silly looking back to think Donald Trump wouldn’t become president.’