About this course
Learn about the different levels and impacts of crises, the building and maintaining of effective plans and the purpose and importance of training. Discover how to use influencing strategies to avoid or avert a crisis. Join an online crisis scenario planning exercise run by your course leader Chris Tucker. As a former PR director in a global organisation Chris is a veteran of many crisis situations.
This course is taught and assessed at Master’s level. Make sure that this is the right level for you and if you aren’t sure, just get in touch.
You will have access to the course for one year and can decide how quickly you want to complete it within this time. The CIPR exam board meets four times a year and this is when you can submit your work (usually January, March, July and October).
Easy access to tutor support via Study Hub messaging
Online library with all the books you need
Crisis scenario workshop
Networking via our Linkedin group
Feedback on your assignment to make sure you are on track for success
PR Academy Study Hub: bespoke online learning centre
PR Academy fees: £1,550 (+VAT)
Our pricing is fully transparent:
CIPR Awarding body fees: £405 (no VAT)
Total: £1,955 (+VAT)
VAT will be calculated upon enrolment depending on your location and situation. VAT inclusive price is £2265.
Easy instalment option
Pay in easy instalments.
An initial payment of £465 (payable before course starts) then six monthly payments of £300.
Instalments shown include VAT
Paying by instalment: the first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.
Who’s this course for?
PR and communication practitioners. You are an experienced public relations practitioner who wants to develop your expertise in the area of response and crisis communication management. You want to prove your skill in the area of crisis communication management through certification.
Add a new skill. You may already hold the CIPR PR diploma or an undergraduate degree in PR or communication, but feel that gaining a specialism such as crisis communication management will enhance your CV and help you to fulfil your role.
Prepare or repair. You want to help your organisation to avoid a crisis or repair reputation after one had happened.
Master’s level. This is Master’s level course so make sure you are ready to study and be assessed at this level.
This qualification will equip you with the knowledge and tools to contribute effectively to an organisation’s risk assessment, crisis preparations and management, while meeting what is expected of an ethical practitioner in complex situations.
Research and develop ethical crisis response strategies and plans that assist organisations to avoid or reduce the impact of crisis situations.
Learn what to do at each stage. How to establish a crisis-ready organisation. Test methods and scenarios for crisis plans. Develop messaging in a crisis and learn from the crisis to deliver post-crisis reputation repair.
Apply what you learn. Be assessed on real-life or work-related projects which is great for employers, showing the practical relevance of the course.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study
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Completing the course has also increased my confidence as a communicator.
Meet your course leader Chris Tucker
Chris has spent the past 25 plus years in public relations working in the voluntary, public and private sectors. She worked in-house for Barclays Bank which she first joined as Head of PR for Barclaycard. Chris went on to hold several PR positions across the bank looking after areas as diverse as business-to-business, international, Corporate Social Responsibility and IT before finally taking up the position of PR Director for the global Barclays Group. Since leaving Barclays Chris has set up her own PR consultancy working in several different sectors. She also provides media and crisis communications training, lecturing and mentoring. Chris is course leader for the Chartered Institute of Public Relations (CIPR) Diploma and the Crisis Communications Diploma.
Learn in the best spaces
The course is supported by our online learning centre with all the resources you need.
Your questions answered
Find out more about this course
Call Shelley on
00 44 (0) 203 862 6910