Measurement and Evaluation

AMEC International Certificate
Online Course
AMEC

About this course

Equip yourself with the skills and knowledge you need to work more strategically and to prove the value of PR.

Grounded in professional practice, this training course covers essential points about measurement principles, tools, and methods.

Learn how to apply measurement and evaluation tools such as the Association for Measurement and Evaluation of Communication (AMEC) Integrated Evaluation Framework and Measurement Maturity Mapper (M3).

Course detail

Online course

Post-graduate

Assignments: 1

Study: 3 hours per week

Duration: 10 weeks

Contact AMEC for payment

Course Features

Self-paced learning

Unlimited tutor support

Specially selected online library

Lively online discussions

Access to course for a year

AMEC accredited

What are the course fees and how to book?

Enrolment and payment is via AMEC, please contact Julie at AMEC.

 

 

17 February 2020

 
Enrol today

20 April 2020

 
Enrol today

Who’s it suitable for?

Specialists. You may be a media intelligence professional working in a media intelligence firm and want to learn more about how to apply traditional and contemporary thinking and techniques to the monitoring and evaluation of social media, internal communications, and traditional media

PR practitioners. You may be a PR professional looking to work more strategically by better understanding the value of analytics and insights. You want to measure the success of your PR activity.

Research. You want to know more about research and the relationship between measurement and evaluation.

Learning outcomes

The AMEC International Certificate in Measurement and Evaluation introduces the history and principles of communications evaluation, including social media evaluation.

Build a toolbox of appropriate metrics. Understand those aspects of statistics relevant to communications measurement and evaluation. Know the five stages of data analysis: data preparation (code and catalogue), exploring the data (correlations and themes), analysing the data (statistical tests and concepts), presenting the data (visuals and written findings) and validation (benchmarks and triangulation).

Apply traditional and contemporary thinking and techniques to the monitoring and evaluation of social media, internal communications, and traditional media.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study
AMEC Measurement and Evaluation Certificate Course Brochure Cover

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Why get a qualification?

Learning over a period of time results in a deep level of understanding and demonstrates your personal commitment to learning.

Need to know more?

Call Shelley on

00 44 (0) 203 862 6910

Or Julie at AMEC

 

I was more ten years in practice before I first stumbled over a PR textbook and discovered that trial and error had led to me doing things the ‘right’ way. It was frustrating that I (together with my clients and employers) had to work through all that error first.

With the zeal of the converted, I love theory – but only because theory and practice are two sides of the same coin. Theory is the distillation of practice. Top tip: if anybody talks to you about a theory and that person cannot give you an example of the theory in practice, they don’t understand that theory.

Paul Noble

Paul Noble

See what its like to learn with PR Academy

We explore the theory and show how to apply it in practice.

Your questions answered

No. There are lots of advantages to being a member of a professional body though so if you aren't already, think about joining.
Online learning enables you to study for your qualification from anywhere in the world. Our courses use a mix of live webinars, online discussion and guided reading which we provide. Our blended learning courses mix online with optional face to face sessions. Your tutor is there to support you and help you to stay on track.
Yes you can. All our courses are available online or you can join us in London. Students study with us from all around the world. Our online courses are available around the clock and any live webinars are always recorded for those in different time zones. Note that all teaching and assessments are in English.
All our courses provide unlimited tutor support. We want to support you every step of the way.