Measurement and Evaluation

AMEC International Certificate
Online Course

About this course

Equip yourself with the skills and knowledge you need to work more strategically and to prove the value of PR.

Grounded in professional practice, this training course covers essential points about measurement principles, tools, and methods.

Learn how to apply measurement and evaluation tools such as the Association for Measurement and Evaluation of Communication (AMEC) Integrated Evaluation Framework and Measurement Maturity Mapper (M3).

Course detail

Online course


Assignments: 1

Study: 3 hours per week

Duration: 10 weeks

Contact AMEC for payment

Course Features

Self-paced learning

Unlimited tutor support

Specially selected online library

Lively online discussions

Access to course for a year

AMEC accredited

What are the course fees and how to book?

Enrolment and payment is via AMEC, please contact Julie Wilkinson at AMEC.



14 February 2022

Enrol today

02 May 2022

Enrol today

10 October 2022

Enrol today

Who’s it suitable for?

Specialists. You may be a media intelligence professional working in a media intelligence firm and want to learn more about how to apply traditional and contemporary thinking and techniques to the monitoring and evaluation of social media, internal communications, and traditional media

PR practitioners. You may be a PR professional looking to work more strategically by better understanding the value of analytics and insights. You want to measure the success of your PR activity.

Research. You want to know more about research and the relationship between measurement and evaluation.

Learning outcomes

The AMEC International Certificate in Measurement and Evaluation introduces the history and principles of communications evaluation, including social media evaluation.

Build a toolbox of appropriate metrics. Understand those aspects of statistics relevant to communications measurement and evaluation. Know the five stages of data analysis: data preparation (code and catalogue), exploring the data (correlations and themes), analysing the data (statistical tests and concepts), presenting the data (visuals and written findings) and validation (benchmarks and triangulation).

Apply traditional and contemporary thinking and techniques to the monitoring and evaluation of social media, internal communications, and traditional media.

Download our course brochure for all the course details including:

  • Full syllabus
  • Assignment details
  • Key dates
  • Reasons to study

We respect your privacy and handle your data with care. Please see our privacy policy.

Why get a qualification?

Learning over a period of time results in a deep level of understanding and demonstrates your personal commitment to learning.

It’s forced us to think differently about how we report on success, and push much harder to set measurable targets from the outset that tell us when we’ve achieved it.


Lee Cullen, Director at No Brainer

Meet your course tutor Thomas Stoeckle

“Learning and teaching have never not been important. Today, it’s critical we realise that we’re learning (and teaching) all our lives. Communication makes us who we are – as human beings, as citizens, as practitioners. So it’s just as well that we aim to understand it a little better every day. That’s why I’m here.”


See what its like to learn with PR Academy

We explore the theory and show how to apply it in practice.

Your questions answered

No. There are lots of advantages to being a member of a professional body though so if you aren't already, think about joining.
Online learning enables you to study for your qualification from anywhere in the world. Our courses use a mix of live webinars, online discussion and guided reading which we provide. Our blended learning courses mix online with optional face to face sessions. Your tutor is there to support you and help you to stay on track.
Yes you can. All our courses are available online or you can join us in London. Students study with us from all around the world. Our online courses are available around the clock and any live webinars are always recorded for those in different time zones. Note that all teaching and assessments are in English.
We don't put a limit on support, for some courses we may ask you to book a tutorial and sometimes one of the team in the office can help.
They aren't heavily academic. We still discuss theory because that’s what makes us better practitioners, but we show how to apply it in practice. We call it applied learning. (CIPR qualifications have been refreshed in recent years so they are now much more about applying theory to practice.)
It depends a bit on the awarding body, some have different regulations but in most cases you have a period of time in which to submit and we give you access to the materials for up to a year after the course has finished. If in any doubt, please talk to us.

Need to know more?

Call Shelley on

00 44 (0) 203 862 6910

Or Julie Wilkinson at AMEC