About this course
Equip yourself with the skills and knowledge you need to work more strategically and to prove the value of PR.
Grounded in professional practice, this training course covers essential points about measurement principles, tools, and methods.
Learn how to apply measurement and evaluation tools such as the Association for Measurement and Evaluation of Communication (AMEC) Integrated Evaluation Framework and Measurement Maturity Mapper (M3).
Unlimited tutor support
Specially selected online library
Lively online discussions
Access to course for a year
What are the course fees and how to book?
Enrolment and payment is via AMEC, please contact Julie Wilkinson at AMEC.
Who’s it suitable for?
Specialists. You may be a media intelligence professional working in a media intelligence firm and want to learn more about how to apply traditional and contemporary thinking and techniques to the monitoring and evaluation of social media, internal communications, and traditional media
PR practitioners. You may be a PR professional looking to work more strategically by better understanding the value of analytics and insights. You want to measure the success of your PR activity.
Research. You want to know more about research and the relationship between measurement and evaluation.
The AMEC International Certificate in Measurement and Evaluation introduces the history and principles of communications evaluation, including social media evaluation.
Build a toolbox of appropriate metrics. Understand those aspects of statistics relevant to communications measurement and evaluation. Know the five stages of data analysis: data preparation (code and catalogue), exploring the data (correlations and themes), analysing the data (statistical tests and concepts), presenting the data (visuals and written findings) and validation (benchmarks and triangulation).
Apply traditional and contemporary thinking and techniques to the monitoring and evaluation of social media, internal communications, and traditional media.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Key dates
- Reasons to study
Thank you for downloading more information about the course. We would love you to join us. Enrolling online is easy and if you have any questions just give us a call or drop us an email.
If you asked us to keep you up to date with the latest industry insights, you will receive an email shortly asking you to verify the address we need to send them to.
Why get a qualification?
Learning over a period of time results in a deep level of understanding and demonstrates your personal commitment to learning.
Need to know more?
Call Shelley on
00 44 (0) 203 862 6910
I was more than ten years in practice before I first stumbled over a PR textbook and discovered that trial and error had led to me doing things the ‘right’ way. It was frustrating that I (together with my clients and employers) had to work through all that error first.
With the zeal of the converted, I love theory – but only because theory and practice are two sides of the same coin. Theory is the distillation of practice. Top tip: if anybody talks to you about a theory and that person cannot give you an example of the theory in practice, they don’t understand that theory.
See what its like to learn with PR Academy
We explore the theory and show how to apply it in practice.