About this course
Gain an insight into the process of policy formation, how public affairs relates to PR and corporate communication and the reputational context in which public affairs operates. The CIPR Public Affairs Diploma explores theory while being rooted in practice. Learn how public affairs contributes to organisational success and what is expected of an ethical practitioner in the complex political environment.
Our course includes live online sessions, tutorials and individual feedback on assignment topics.
Study Support Package
Live interactive online workshops
One to one tutorials
Individual feedback on your assignment idea
Online library with all the books you need
Study Hub: our bespoke online learning centre
Networking via our LinkedIn group
Easy tutor contact
Initial fee: £315.80 (incl. VAT)
6 monthly instalments: £290 (incl. VAT)
A one-off initial fee is taken when you enrol. Instalments are collected monthly from the date you enrolled.
How we calculate your fee
PR Academy tuition: £1,349 (+ VAT)
CIPR fees: £437 (no VAT)
Total: £1,786 (+ VAT)
VAT is calculated upon enrolment and is dependant on your location and situation.
VAT inclusive fee is £2,055.80
Who’s this course for?
Public Affairs practitioners. You are an experienced public affairs practitioner or a communication/PR professional working on public affairs activity and looking to gain a specialist qualification to underpin your skills with theory and analysis.
Gain new skills. You want to gain new skills or improve existing skills by learning about the strategic role of public affairs.
Moving into public affairs. You wish to establish yourself as a public affairs practitioner. The course is designed for both generalist public relations practitioners wishing to enhance their understanding of the discipline and also for those intending to specialise in public affairs as a career.
Master’s level. This is Master’s level course so make sure you are ready to study and be assessed at this level.
Discover how the public policy environment operates and how to engage in the process. Learn about the psychology of communication, persuasion, rhetoric, engaging the electorate, the role of the media and political marketing.
Take a strategic look at public affairs practice and how it integrates with other broader reputation management. Emerging issues and trends that affect contemporary public affairs practice are discussed together with the strategy and tactics of lobbying and campaigning and the theories underpinning the process.
Research and develop ethical public affairs strategies and plans which confront and manage political and societal issues, change attitudes and influence behaviours, and so achieve strategic objectives.
Discover how our courses work
Ann Pilkington, co-founder of PR Academy explains how our courses work, demonstrates our Study Hub and explains the resources and support you will receive. Also hear from members of the PR Academy alumni.
Download our course brochure for all the course details including:
- Full syllabus
- Assignment details
- Reasons to study
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Underpinning my transferable skills with a qualification has been incredibly valuable and my experience of completing the course has been very positive. In particular, having my tutor as a resource who has worked in the industry, and being able to listen to her experience and that of others on the course who are already working in public affairs has been both interesting and informative.
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