About this course
Gain an insight into the process of policy formation, how public affairs relates to PR and corporate communication and the reputational context in which public affairs operates. The CIPR Public Affairs Diploma explores theory while being rooted in practice. Learn how public affairs contributes to organisational success and what is expected of an ethical practitioner in the complex political environment.
Learn at your own pace
Unlimited tutor support
Specially selected online library
Online learning centre
What are the course fees?*
PR Academy fees: £1,550 (+VAT)
CIPR Awarding body fees: £405 (no VAT)
Total: £1,955 (+VAT)
*VAT will be calculated upon enrolment depending on your location and situation.
Pay in easy instalments. An initial payment of £465 (payable before course starts) then six monthly payments of £300.
*Instalments shown include VAT
Paying by instalment: the first payment is made when you enrol, future payments come out monthly on the same date. For example, if you enrol on the 20th, future payments are made monthly on the 20th.
Who’s this course for?
Public Affairs practitioners. You are an experienced public affairs practitioner or a communication/PR professional working on public affairs activity and looking to gain a specialist qualification to underpin your skills with theory and analysis.
Gain new skills. You want to gain new skills or improve existing skills by learning about the strategic role of public affairs.
Moving into public affairs. You wish to establish yourself as a public affairs practitioner. The course is designed for both generalist public relations practitioners wishing to enhance their understanding of the discipline and also for those intending to specialise in public affairs as a career.
Discover how the public policy environment operates and how to engage in the process. Learn about the psychology of communication, persuasion, rhetoric, engaging the electorate, the role of the media and political marketing.
Take a strategic look at public affairs practice and how it integrates with other broader reputation management. Emerging issues and trends that affect contemporary public affairs practice are discussed together with the strategy and tactics of lobbying and campaigning and the theories underpinning the process.
Research and develop ethical public affairs strategies and plans which confront and manage political and societal issues, change attitudes and influence behaviours, and so achieve strategic objectives.
Why get a qualification?
Studying over a period of time leads to a deep level of learning, helping you to become a more strategic practitioner.
Meet your course leader Dr Heather Yaxley
As a PR practitioner, consultant and educator, I’ve seen how learning improves confidence by enhancing current capabilities to help achieve future potential.
Find out more about this course
Call Shelley on
00 44 (0) 203 862 6910
I was slightly daunted about the prospect of studying Public Affairs – not only is it outside of my specialism (Internal Comms), it can also have some pretty dire consequences if it’s done badly! However, I’m pleased to say that the reality was not so scary. My eyes were opened to an interesting and very important communications discipline.
It was the focus on my own organisation that added a relevance to the theory, and an understanding of how it can relate in different circumstances. And it was also interesting to consider the scenarios my fellow students faced, having to put what we were learning into practice in very different environments.