AMEC International Certificate in Measurement and Evaluation

4 months
Taught at Degree level
Accredited by: AMEC
Next date: Click enrol to book this course on AMEC's website
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Equip yourself with the skills and knowledge you need to work more strategically and to prove the value of PR. Study online from anywhere in the world.

Taught at degree level over 10 weeks, the AMEC International Certificate in Measurement and Evaluation introduces the history and principles of communications evaluation, including social media evaluation.

Grounded in professional practice, it covers essential points about measurement principles, tools, and methods. The Certificate course is aimed at professionals working in media intelligence firms or PR professionals looking to work more strategically by better understanding the value of analytics and insights to their work.

Further information:

PR Academy runs the AMEC College and enrolment is via AMEC, for more information on course costs, enrolment and dates, please contact the College administration team.

This ten week course is taught online. It is a combination of online activity and live webinars where a tutor talks you through key concepts and models. You will have access via the e-learning site to online books including “Evaluating Public Relations” published by Kogan Page. There is one marked assignment, a 2000 word client proposal to a brief, backed up by an underpinning rationale. On successful completion of the assignment you will receive the AMEC International Certificate in Measurement and Evaluation.

The course covers:

  • Background and best practice
  • Evaluation and strategic planning
  • Research methods primer
  • Media evaluation
  • An introduction to statistics
  • Social media measurement

You may be working in measurement or evaluation consultancy or in public relations or other field of communication and want to have a better understanding of the topic.

We offer a range of communication courses accredited by the Chartered Institute of Public Relations.

You may like to consider the CIPR Professional PR Diploma.

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