Equip yourself with the skills and knowledge you need to work more strategically and to prove the value of PR. Study online from anywhere in the world.
Taught at degree level over 10 weeks, the AMEC International Certificate in Measurement and Evaluation introduces the history and principles of communications evaluation, including social media evaluation.
Grounded in professional practice, it covers essential points about measurement principles, tools, and methods. The Certificate course is aimed at professionals working in media intelligence firms or PR professionals looking to work more strategically by better understanding the value of analytics and insights to their work.